Rising Power of On-Demand Apps
It is understood that on-demand apps have revolutionized the way consumer’s access services and products. Defined as applications that offer immediate services or products at the tap of a screen, on-demand apps have witnessed exponential growth over the past decade....
Mobile App Trends For 2024
As mobile app launch continues to evolve at a rapid pace, mobile app marketing remains at the forefront of innovation and growth. Looking ahead to 2024, experts at App Marketing Plus have outlined key trends that are set to shape the industry in the coming years,...
Must-know Mobile App KPIS for Every Vertical
In the diversified landscape of mobile applications, understanding how your app is performing is crucial for success. Key performance indicators (KPIs) serve as the compass guiding app developers and businesses towards optimizing their offerings. With a myriad of KPIs...
Understanding the Power of Email Marketing
In today's digital marketing, where numerous communication channels compete for attention, email marketing stands out as a robust tool that enables business leaders to establish direct connections with customers. It serves as a modern-day equivalent of sending...
AI Growing Impact on Marketing
Artificial intelligence (AI) has emerged as a game-changer in the realm of advertising and app marketing, presenting unprecedented opportunities for businesses of all sizes to elevate their strategies and connect with customers on a deeper level. In an era where...
Role of Storytelling in Digital Marketing
Storytelling has been an integral part of human communication since ancient times, transcending generations and cultures to captivate audiences and leave a lasting impact. In the realm of marketing, the use of storytelling as a strategy to engage consumers and build...
Possibilities of Data Driven App Marketing
In today's digital age, app marketing has transformed into a vital component for businesses seeking to expand their reach across various sectors. In a landscape where competition is intensifying, enterprises can no longer afford to overlook the potential offered by...
How to Increase Social Media Engagement
In the digital realm, content creators strive for more than just fleeting recognition; they aim for genuine engagement that transcends mere statistics. Social media interaction serves as a powerful tool, providing qualitative insights from real users that can shape...
Strategies to Increase App Engagement in 2024
With today's competitive landscape of mobile applications, the journey from ideation to development can be a daunting one. Countless app developers find themselves investing exorbitant amounts of time and resources into creating what they believe to be the next big...
5 Best Post-Launch Mobile App Marketing Strategies
It is evident that mobile applications have become an indispensable part of our daily lives. Data reveals that approximately 90% of the time spent on mobile devices is dedicated to using various apps. With an average mobile user owning 36 apps, it is understood that...
Top Mobile Advertising Strategies for your Business
The reliance on mobile devices as a primary source of information, communication, and entertainment has surged exponentially. With people spending an increasing amount of time on their smartphones and tablets, businesses have recognized the imperative need to shift...
Promoting Your App with Google App Campaigns
In the dynamic realm of digital marketing, Google app campaigns have emerged as an indispensable tool for app marketers seeking to reach a targeted audience and enhance their app's visibility. Formerly known as Universal app campaigns or UAC, this paid advertising...
Digital App Marketing Types
The world of marketing has undergone a significant transformation, with digital marketing emerging as a powerful tool for organizations to engage with their target audience. Digital marketing can be categorized into eight main types, each playing a crucial role in...
Powerful Strategies to Drive Installs
The mobile app industry is a dynamic and fiercely competitive landscape. With millions of apps available to mobile device users, ranging from entertainment to health and productivity, the market is flooded with options for every user's need. As the number of potential...
Top Small Business Apps to Boost Productivity
In the fast-paced world of small business operations, efficiency and growth are paramount. To navigate the competitive landscape and drive success, leveraging technology and strategic tools is crucial. In this blog, we delve deep into the top app categories that are...