While everyone in the globe seems to be developing innovative mobile apps every now and people require a break from exploring the biggest opportunity of Quality strategies to boost mobile app downloads.
If that’s the case, app developers run into the same problem and seriously encounter after they publish their apps. If you have an app you want the whole globe to use, you can make it happen. Once if they get downloads they would be able to make some real money.
All it takes is little effort and the right know-how to bring your app to the attention of the masses. You can also learn the quality ways to boost your mobile app downloads. Let’s look in more detail at the best ways to boost your app’s downloads.
Develop an Attractive App Icon
Everyone knows that the app icon would be first thing someone sees in the app store, so the design you select is as important to your app success. As passionate users scroll through the app store, yours should pop out as eye-catching and instantly recognizable.
It is also must that developers use a design that exactly serves as a clear representation of your app. It must offer as much of a clue as possible to what users will find after they install it. Moreover you must keep the app icon as straightforward as possible, and simplicity is best.
Expand Social Media Outreach
The popular social media platforms where apps tend to get the most attention are:
- YouTube
- FourSquare
Describe Your App Qualitatively
If you like to keep your app title stick in people’s mind, the name requires being unique and appropriate. Here are some innovative tactics for coming up with your app name:
- Don’t use names that are already in use
- Keep your app name short and easy to spell
- Select a name that reflects what your app users should not scroll past your app when searching for something to fit their requirements
While app stores offers you a 225 character limit, the developers must only use around 25 of them. It actually shows up in search result and be sure those characters are used wisely.
Market Your App Professionally
The app developers can spread their advertising across the channels that are most familiar with focussed target audience, which could include:
- Social media services
- Email Marketing
- SMS marketing
- Content Marketing
- App directory sites
- Relevant blogs/magazines
Utilize Eye-Catching Photos and Videos
One of the most vital aspects of your app description is your collection of photos, screenshots, and videos.
Below given are few ways you can use photos to make users more interested:
- Illustrate what your app actually looks like for users
- Your screenshots must contain different aspects of the app in action.
- Use explanations, captions, and arrows that illustrate users what they can do inside your app.
- Show extra emphasis on the most familiar and required features of your app.
- Try to convince users that your app has a better design than that of your competitors.
Ask for Constructive Reviews
If app developers could effectively draw positive reviews from fans of your app, you can see your downloads increase exponentially. Moreover the reviews that declare your app a valuable download or say it offers a great user experience are “testimonials” that allow other users know your app is worth downloading.
Research Your Keywords
What other terms do you think users are searching for when finding for the requirement that your app fulfils? You must take the time to perform keyword research to view which words tend to get the most traffic. It is also possible to widely use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Primarily the lateral keywords are the ones suggested by Google after they have located your app.
Strongly Focus on the User
It is known fact that not all about the number of downloads you get is so important. It’s also vital to know how, when, where, and by whom your app is used. So analytics are very much important to determining what your users want the most out of your app, and how you can deliver that. It is also the key to generating continuous downloads. One can effectively facilitate A/B testing to determine what works best based on specific trigger points you set up inside the app.
Finally always remember to keep your target audience’s preferences in mind when trying out these qualitative strategies. If app developers do all of this successfully, they can feel immensely confident and achieve massive app sales.
Try to Improve Your App Store Optimization (ASO)
We all know that ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element -app title, description, keywords, screenshots, etc. according to the store best practices. Our simple goal is to make the app more visible in the charts and actively increase its discoverability. By doing this the global app users are more likely to find the app in the store, and as a result the number of downloads would increase rapidly.