APP MARKETING STRATEGIES

If users are searching for special kind of app marketing strategies for implementing ideas into their business then this article will not surely disappoint. If you have built a mobile app and wish to stand out, you can use the following app marketing strategies that could assure success to large extent.

Actively research target market

Select particular group of consumers at which your product is aimed and create their profile. Define such key details as demographics, psychographics, habits, and lifestyle. The effect would be stronger if you attract target audience instead of all general people.

Try to perform competitor research

Best to know about your competitors would assist you to communicate with your target audience, distinguish your business from competitors, improve your processes, and navigate challenges in your market.

Develop a landing page that sells

You can develop a mobile app landing page that keeps readers informed in a creative and unexpected way. Make sure that the important elements of your mobile app landing page are included respectively as app name, features, clear call to action, promo video.

Make sure your app visible in app store

The higher your app ranks in an app store search results, the more visible it is to prosperous customers.

  • Title – make it readable, focused and includes high recognition value.
  • Description – make sure to point out what problems your app solves and use keywords.
  • Icon – focus on one element that reflects your app’s essence and design it in a unique shape.
  • Screenshots – illustrate app’s core features and most key functions.

Develop viral video content

You can develop video for YouTube as its qualitative tool to spread the word about your product. It is the best way to market an app so you can create a fun video using famous heroes or playing on sensational memes. While developing a promo video, keep it short and to the point, focus only on your app’s top features and offer strong call to action.

Start a blog

Blogging could actively build interest around your product and offers better search visibility. Choose target keywords, develop quality content, and link to influencers to ameliorate your blog’s search engine rankings.

Reach your audience with social networks

Social media could immensely assist you to reach your potential customers more easily. Social networks offer you an access to key data about users’ interests, hobbies, and so on. This information can help businesses to target their advertisements.

Also Read Successful Mobile App Marketing Strategies

Ways in which Social Networks can help with App Marketing

With so much interesting App Marketing events going on these days, I could find my perfect solace in spending time with Ways in which Social Networks can help with App Marketing.

App marketing with social media can also go wrong and prove to be counter-productive if you do not handle it in professional manner. Here are some do’s and don’ts of marketing your app via the several social media channels available to you.

You can interact on Facebook

Facebook is the most familiar social network in existence today. This media channel provides you a single platform to interact with variety of prosperous users from all over the globe. You can also make sure in developing a strong enough presence for yourself on Facebook. Also become available to your audience on this platform and keep regular constant touch with them.

Users can also Tweet Away

Twitter is another social media channel that allows you get together with your users. You can tweet about your latest activities, achievements and so on. Twitter is also employed by customers as a sort of feedback platform, as also one to contact you in case they have some queries and issues with your app. Also make sure to address all your user issues instantly. If they are satisfied with your service, they will mention you in their own tweets. This would certainly work as additional promotion for your app.

Actively add Novelty to Your App

Take a novel, perspective on your app. You can tell your potential customers why your app is special and how it would assist them better than all the other apps in that specific category. Using the right words to illustrate your app to your visitors is important part of app marketing.

You can add Videos of Your App

Develop interesting videos of your app. Offer users an initial idea of your app by presenting video clips enumerating way your app functions, basic app UI, app navigation and so on. Upload the videos and ask users to add their comments and feedback.

Don’t do following mistakes

Don’t Prattle on Uninterestingly

Your content must be interesting and informative to your users. Do not go on talking about yourself and your achievements. No one wish to listen to that sort of boring prattle.

You can delete Negative Comments

You do get negative comments and feedback on your app. So do not delete these comments, since they will add a touch of reality to your user reviews. You can always make a note of these complaints and try to address them as best as you can. The users can ask dissatisfied users to get in touch with you and immensely try to solve their issues.

Also Read Best Ways to Increase App Store Ratings

Also Read Successful Mobile App Marketing Strategies

Amazon Video Games, Consoles and Devices 2018

Amazon gives you the opportunity of select from a wide variety of video games for all sorts of games and devices. At Amazon you can select from various gaming categories such as TV video game, Amazon PC games, PlayStation 4, or PlayStation console gaming satisfying all the segments of buyers.

Also you can shop all the video games accessories at Amazon. Use Amazon coupons and Amazon sale to get the best discounts on the latest video games and their accessories. The Amazon prime members can pre book their orders on some video games which are yet to release in market and can save 20% on pre orders.

Video game consoles

Before buying video games, we should choose the right console for our video games. At Amazon you can get the genuine video game consoles which are a prerequisite before entering in the gaming domain. Following are some of best-selling gaming consoles, gaming computers and accessories that you can buy at attractive prices.

PlayStation 4 Limited Edition Disney Infinity 3.0

  • The extraordinary processing speed gives you an experience of faster games than ever before.
  • Can connect with your friends to broadcast and cherish your special moments at the press of the Share button to Twitch, UStream, YouTube, Facebook and Twitter
  • Can stream music, movies, sports, and television on Netflix, Amazon, and much more.
  • With PlayStation Network and PlayStation Plus, you can access to free games, next-gen online multiplayer etc.
  • Discounted Price:$429.00
  • PlayStation 4 Platform
  • Ratings:4.4 out of 5

Xbox One 500GB Console

  • Get the best LEGO building experience with the Xbox One. The LEGO Movie Videogame console bundle includes a 500GB hard drive Xbox One Console, full-game physical disc of The LEGO Movie Videogame, newly updated Xbox One black wireless controller with a 3.5mm headset jack, 14-day trial of Xbox Live Gold, AC Power Cable, and an HDMI Cable.
  • Get the ultimate LEGO building experience in The LEGO Movie Videogame, where you can play over 90 characters from the film.
  • Discounted Price of new console:$348.98
  • Buy used:$162.60
  • Xbox One Platform
  • Ratings:4.3 out of 5

CYBERPOWERPC Gamer Xtreme GXIVR8020A5 Desktop Gaming PC

Processor   – 2.8 GHz

RAM – 8 GB DDR4

Graphics card ram size – 4 GB

Operating System – Windows 10 Home

Hard Drive – 1 TB Mechanical Hard Drive

Best Sellers Rank – 61 in computers & accessories (in top 100)

  • Original price:$799.00
  • Discounted price:$739.00
  • Savings: $60.00 (8%)

Zacro 2 Pcs 13ft PS4 Controller Charging Cable

Original price:$799.00

  • Discounted price:$739.00
  • Savings: $60.00 (8%)
  • Original Price: $10.99
  • Discounted price:$7.70
  • Savings: $3.29 (30%)

Megadream Xbox One Dual USB Charging Charger Docking Station Stand

  • Original Price: $28.99
  • Discounted price:$18.99
  • Savings: $10.00 (34%)

Save 20% on pre orders

Some video games are yet to release in the market which you can book at Amazon. You will be entitled for free shipping also on certain orders.

Pokemon: Let’s Go, Pikachu!

  • Pre order price: $59.99
  • Order now and if the price decreases between your order time and the end of the day of the release date, you will have to pay the lowest price.
  • Release date: November 16, 2018

Mario Tennis Aces – Nintendo Switch

  • Pre order price: $59.88
  • Order now and if the price decreases between your order time and the end of the day of the release date, you will have to pay the lowest price.
  • · Release date: June 22, 2018

Octopath Traveler

  • Pre order price: $59.99
  • Release date: July 13, 2018

Captain Toad: Treasure Tracker – Nintendo Switch

  • Pre order price: $39.99
  • Release date: July 13, 2018

Many of us want to buy the video games but take a step backward due to so many pirated video games available in the market. Amazon offers the original video games to its customers which will not affect the devices it’s attached too. Apart from the quality you can also get different discounted deals in video games. Beneath are the category wise best deals available at Amazon for its premium customers.

PlayStation 4 Deals

Wolfenstein II: The New Colossus – PlayStation 4

  • As BJ Blazkowicz, protect your family and friends, forge new alliances and face the demons of your troubled past as you rally pockets of resistance to overthrow the Nazi occupation.
  • Original Price: $39.99
  • Discounted Price:19.99
  • Ratings: 4.3 out of 5
  • Best Sellers Rank: 36 in Video Games, 12 in Video Games
  • Platform: PlayStation 4

Fallout 4 Game of The Year Edition – PlayStation 4

  • Freedom and Liberty! Do whatever you want in a massive open world with hundreds of locations, characters, and quests. Join multiple factions vying for power or go it alone, the choices are all yours.
  • Original Price: $59.99
  • Discounted Price:43.99
  • Ratings: 3.9 out of 5
  • Best Sellers Rank: 297 in Video Games, 58 in Video Games
  • Platform: PlayStation 4

Xbox One Deals

Nyko Power Kit Plus – Xbox One

  • Includes 2 high quality NiMH rechargeable battery for excellent performance and long lasting life.
  • It has longer charge and play cable for easy battery recharge from the consoles USB ports.
  • Fully compatible with Microsoft’s wireless controller for Xbox One.
  • Does not require expensive batteries.
  • Original Price: $19.99
  • Discounted Price: $14.88 (Using Amazon promo code)
  • Savings: $5.11 (26%)

Far Cry 5 – Xbox One Standard Edition

  • Fan the flames of resistance and fight to free Hope County from the grip of a deadly cult in the newest instalment of the Far Cry series.
  • Customer Reviews:4.1 out of 5
  • Best Sellers Rank:48 in video games and 1 in Video Games > Xbox One > Games.
  • Original Price: $59.99
  • Discounted Price: $38.38
  • Savings: $21

Best Selling video games

Amazon has made the video games reachable to each and every of its customers. Gone are the days when you have to thoroughly search for the latest video games in the market; earlier the option of buying it online was not there in the minds of the customers. But now you can get the extensive collection of video games at Amazon; almost all gaming products are available on Amazon for your consideration. Following are the bestselling video games and products that you can purchase at reasonable prices. Some games are yet to be released but have gained popularity before.

             Category

         Price

Donkey Kong Country: Tropical Freeze  – Nintendo Switch Original Price:$59.99

Discounted Price:$54.95

Ratings:4.7 out of 5

Best Sellers Rank: 18 in Video Games (among Top 100 in Video Games)

Octopath Traveler                                  – Discounted Price:$59.99

Releasing date: July 13, 2018

Best Sellers Rank: 47 in Video Games (among Top 100 in Video Games)

Minecraft – Nintendo Switch                   – Pre order Price:$29.88

Releasing date: July 21, 2018

Best Sellers Rank: 38 in Video Games (among Top 100 in Video Games)

God of War – Playstation 4                   – Discounted Price:$52.99

Ratings:4.7 out of 5

Best Sellers Rank: 50 in Video Games (among Top 100 in Video Games)

Crash Bandicoot N. Sane Trilogy Nintendo     –Switch Standard Editio Pre order Price:$39.99

Releasing date: June 29, 2018

The Sims 4 Jungle Adventure (Online Game   – Code) Discounted Price:$14.99

Ratings:4.0 out of 5

Best Sellers Rank: 291 in Video Games (among Top 100 in Video Games)

Nba 2K18 Standard Edition – Xbox One        – Original Price: $59.99

Discounted Price:$33.95

Savings: $26.04 (43%)

Ratings:4.0 out of 5

Best Sellers Rank: 92 in Video Games (among Top 100 in Video Games)

Experience the real thrill of gaming world by buying the latest gaming console, accessories, and products. Similar to physical exercise which helps in making you physically fit, playing video games is a mental exercise which helps in developing your brain’s skills. Play games not just for loosing or winning but for increasing your imagination. There is a correct saying by Nolan Bushnell that “video games foster the mind-set that allows creativity to grow”.

Five Gadgets every teenager must possess

In this age of technology, everyone is expected to be aware of the trends and keep up with it. The pressure is more on teenagers because they are the people that are most connected with it.

Considering that you are a newbie to the tech world or you are a time traveler who arrived in the future, you might even be an alien who landed on earth to learn the ways of human beings and tries to pass as a teenager.

Amazon is an amazing online retail company to stop by in order to get great offers and deals on gadgets. Use these amazing Amazon coupons to avail maximum discounts.

Here are 5 gadgets that every teenager must possess

1.Smartphone

No teenager can be seen without a smartphone. Even though it has its disadvantages, its advantages by far outweigh the disadvantages. The smartphone is indeed a ‘smart’ phone which helps in doing everything smartly, be it taking photos, paying bills, exchanging information, staying in touch with loved ones, etc.

You can use these Amazon promo codes to avail discounts on smartphones of top quality brands.  

2.Headphones and Bluetooth speakers

Music is something that defines teenage life. It cures broken hearts, uplifts the mind, gives solace when you are lonely, helps you to tune out the world, heals the mind and helps to make sense of the emotions and the changes that one is going through.

Headphones and Bluetooth speakers are gadgets that help in facilitating just that. You can use headphones to tune out the world and immerse in a world that you create or you can have an intimate experience of sharing it with your loved one. Bluetooth speakers can spice up the mood and make everyone dance to then beat with you.

3.E-reader

Who wouldn’t want to carry around a book wherever they go? It becomes a hassle when you are going for a long trip and cannot afford to carry as many books as you want on your journey. E-readers are the perfect solution for that. It helps in electronically storing thousands of books in a compact device, thus providing a near-book experience.Use these Amazon promo codes to avail maximum discount on these e-readers.

4.Portable charger

How many times have you wished that you get access to a charging socket wherever you go and were utterly disappointed when your phone’s battery drained out?

Let those dark days come to an end. Be it a power cut or a long trip, you can ensure that your phone’s charge lasts for days with these portable chargers offered by Amazon.

5.Pen drive

Pen drive or flash drive is a device designed to store and transfer files. Most pen drives aregenerally compatible with most devices. They are your best bet at playing good movies in the tempo traveler you are travelling in, or in the laptop of some friend. It can also be used while doing digital presentations in class or in your workspace.Amazon offers a wide range of pen drives of varying storage capacities.

These are the gadgets that an average teenager must possess in order to be qualified as technically literate. You can browse through the myriad of offers and choose the best deals suitable for you.

How to improve your App Marketing with App Analytics

Everyone knows that App analytics offers user engagement metrics, comprising the number of sessions, active devices, and retention to name a few. With these qualitative metrics, one could evaluate the impact of any changes to your product marketing campaigns, to experience which changes improve engagement with your app. It has become necessary of knowing How to improve your App Marketing with App Analytics.

The users might have spent the time, money on building app and with app analytics;one could assess what is working and what is not. Therefore, it is key feature and here are essential tips on how to improve your app marketing.

Think Analytics before You Publish Your App

You should not wait until you have published your app on the app store before you start thinking about app analytics. It is slated that the average loss of app daily active users (DAUs) is 90% within the first 30 days. Without app analytics, users won’t know why your users have stopped using your app. Analysing when testing your app in the Alpha, Beta phases would offer you with valuable feedback that will enable to make updates and improve your first version. Moreover a data-driven beta period would result in a better product at app launch, which is so important for your app success keeping the above statistics in mind.

Presence of More Data Is Not Always Better

One could get too excited with app analytics and wish to measure everything. By measuring everything users can get overwhelmed with all the data as well bloat your app. Generally app downloads go down by 0.45% for every 1 MB your app size increases. It is best to figure out what metrics are relevant and measure them. The metrics that you measure could change as your app or goals change, therefore, it is vital to re-evaluate regularly.

No Data Is Better Than Bad Data

If you base your decision on sub-standard metrics your app is likely to fail. The major decisions on latest app features and marketing budget spend on ads for user acquisition should be driven by the app analytics that you pick to measure.

Also read Android App Marketing Services

Also read Android App Promotion Services