Your Premier App Store Optimization Agency
Boost Your App’s Visibility with Expert App Store Optimization Agency
Welcome to App Marketing Plus
Are you struggling to get your app noticed in the crowded app marketplace? With millions of apps on the Apple App Store and Google Play Store, gaining visibility can feel like a daunting task. That’s where App Marketing Plus comes in. As a leading App Store Optimization agency, we specialize in boosting your app’s ranking, increasing downloads, and improving user engagement—all by using data-driven strategies tailored specifically for your app.
What is App Store Optimization (ASO)?
Just like websites need Search Engine Optimization (SEO) to rank higher on Google, apps require App Store Optimization (ASO) to climb the ranks in app stores. ASO involves optimizing various aspects of your app listing to increase its visibility, drive more downloads, and ultimately, improve your app’s conversion rate.
Interesting fact: Did you know that 63% of app downloads come from searches within the app stores themselves? This makes ASO one of the most critical factors in your app’s success. Proper ASO not only improves your app’s ranking in search results but also increases the likelihood of getting featured by app stores, which can lead to an exponential growth in downloads.
Why App Marketing Plus is the Right ASO Partner for You
At App Marketing Plus, we believe that ASO is an ongoing process—not just a one-time setup. Our team of seasoned ASO experts continuously monitors and adjusts strategies to ensure your app stays at the top of the charts.
1. Comprehensive Keyword Research & Optimization
Just as SEO relies heavily on choosing the right keywords, ASO also thrives on keyword optimization. We utilize cutting-edge tools like Sensor Tower, App Annie, and Mobile Action to identify high-volume, relevant keywords that will drive organic traffic to your app.
We optimize:
- App title: It’s the first thing potential users see, and it should include your primary keyword.
- App subtitle: This allows for a brief description and an opportunity to add secondary keywords.
- App description: We make sure your app description is keyword-rich, informative, and conversion-oriented to turn curious visitors into users.
2. Metadata Optimization for Maximum Visibility
The metadata (title, keywords, description) of your app is like its DNA in the digital marketplace. Our experts optimize your app’s metadata to ensure that app stores’ algorithms understand what your app is about and rank it higher for relevant searches.
But here’s a fact you might not know: App Store rankings are dynamic. The right keywords today may not be as effective tomorrow. That’s why we continually monitor your app’s performance and adjust keywords to stay ahead of trends.
3. Visual Optimization: More Than Just a Pretty Face
When users browse through the app store, what do they notice first? Visuals! Research shows that apps with appealing visuals, such as screenshots, app previews, and a memorable icon, see a 35% increase in downloads.
At App Marketing Plus, we not only focus on keyword optimization but also enhance your app’s visual presentation. From designing eye-catching screenshots to creating engaging preview videos, we ensure that your app’s first impression captivates users and encourages them to hit the “Download” button.
4. Ratings and Reviews Management
Users trust apps with positive reviews and high ratings. In fact, 79% of users check an app’s rating before downloading it. We help you manage and improve your app’s ratings by encouraging satisfied users to leave positive reviews and responding to negative reviews to mitigate damage.
5. App Localization for Global Reach
If your app is available internationally, you need to go beyond just translating it. App localization involves adapting your app’s content, keywords, and visuals to suit the preferences and behaviors of different regions. We help you tailor your app listing for multiple countries, increasing your chances of success in global markets.
6. Data-Driven Competitor Analysis
Our Proven ASO Results
At App Marketing Plus, we don’t just talk about success—we deliver it. Our proven track record includes helping numerous apps climb the rankings, increase organic downloads, and maintain long-term success. Whether you’re a startup looking to make a splash or an established brand wanting to maintain your dominance, we have the expertise to help you succeed.
30% increase in organic downloads within 3 months for a lifestyle app.
40% boost in app ranking for a gaming app after comprehensive ASO optimization.
50% reduction in cost per install (CPI) through targeted ASO and keyword optimization.
The Power of Combining SEO and ASO
Many people don’t realize that SEO and ASO are interconnected. While ASO is specific to app stores, SEO focuses on making your app’s website more visible on search engines like Google. A well-optimized website can drive web traffic to your app listing, boosting both your web and app store rankings.
Interesting fact: Google Play Store directly pulls data from your app’s website to influence rankings! This makes it crucial to have a website that’s optimized for SEO, in addition to performing well in the app store.
Here are some of the powerful tools we use for both SEO and ASO
Google Keyword Planner
For identifying keywords that work for both your app’s website and app store listing.
Moz and Ahrefs
SEO tools for keyword research, backlink analysis, and improving your website’s SEO, which in turn can impact your app’s visibility.
AppFollow
For monitoring app reviews, rankings, and performance metrics.
By integrating SEO strategies into our ASO process, we create a cohesive digital marketing approach that ensures your app gets noticed both in the app stores and in search engines.
Partner with AppMarketingPlus Today!
Ready to take your app to the top of the charts? Contact us today to learn how our expert ASO services can help your app stand out, attract more users, and drive conversions like never before.
Your app’s success depends on more than just downloads—it’s about building long-term user engagement and sustained growth. With App Marketing Plus, you’ll benefit from Expert App Store Optimization (ASO) Agency, cutting-edge tools, and a team dedicated to your success.