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Similar to every other industry, mobile app marketing was actually transformed by the 2020 unfortunate outbreak of COVID-19. Moreover, the routine trips to the bank or grocery store were instantly replaced by apps. In addition, the quality streams and downloads...

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In the latest study report suggests that global consumers are actually spending 25 per cent of their time on mobile phones or handheld devices, while key businesses are only allocating 12 per cent of their advertisement budgets wholly towards mobile advertising....

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It is experienced that after spending so much hard-earned marketing money on ad campaigns for your apps, you might be disappointed with the low acquisition figure and this actually prompts many questions. Do your ad campaigns target the right kind of audience? Do you...

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