App marketing

In rapid development of mobile app technology it is necessary to try out Video for App Marketing. There are ofcourse different channels to promote your app with video. The types of video you want to create is going to depend on where you actually plan to use it.

Before beginning to work on your video, you wish to know if you’ll use it on the app stores, for user acquisition or for something else (website, PR, etc.). There are plenty of novel ideas on where to utilize video to promote your app and to give some tips on how to get the best out of every beneficial channel and what type of videos works best on each.

Video Platforms

There are many Video Platforms respectively as YouTube, Vimeo, Daily Motion where one could begin by uploading your video on a relevant video platform. Also make sure that you select a video title that comprises your main keywords and also using respective keywords in the video description. In case if you have a voice over or text in your video, add that somewhere in the qualitative description. It is revealed that the description’s text is searchable on video platforms like YouTube.

Social Media

You could also place video on your app website or your app landing page. It is better to have a proper thumbnail with a play button or the video directly on the page. It is always suggested to pick right thumbnail/preview of your video wisely as it could actually change the number of people watching your video. The better your video and the more individuals watch it, the more chances you have to convert your website visitors into prosperous  app customers. You could also share your video with your community on your Facebook or Twitter accounts. If your adorable followers/fans like your app, they are more likely to share your video than a regular status update.

Bloggers and Journalists

When reaching out to quality bloggers and journalists,  your pitch of video must be best assets. Generally they might not have time to read your press release, but if your pitch is efficaciously good then they most likely have 30 seconds to watch your quality video and decide if they wish to know more. For developing a video it takes sincere effort, but it could be of amazing value when you start pitching your app.


If people have numerous apps targeting the same audience? Then you have good opportunity for cross promotion. It is possible to place in one app an ad launching a video of another of your apps. But care should be taken that video requires to be very short about 15 seconds. You could just have a link in the “More” section of your app.

Awards, Pitches and Contests

You could also try Awards, Pitches and Contests. Generally some of them require a demo or promo video. No need to convey that if your video is best and engaging, you have more chances to win. For other cases you’ll have to perform demo of your app in front of a selected jury. Live demos could go well and quality video, to the accurate point, could convey your message more efficiously. Eventually Video is a powerful way to enumerate what is unique about your app and why people require it.

App Marketing Tips 101 – Word of Mouth

Give people something to talk about. The most powerful form of marketing is word-of-mouth and that is because people are more likely to be interested in something if their friend is talking about it. This hits your target market and defines exactly where it is and what it’s capabilities are. This can help you find out a lot of information about your consumers.

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App Marketing Tips 101 – Go Big with TV Commercials

Not recommended for new apps but powerful for apps that know they have made it is a commercial. You know an app is well-known and is effective if it makes it on to TV. The possibilities of this form of marketing is impossible to predict but can give sales a nice and well earned boost. Not every popular app makes it onto TV but the ones that do make it big.

Here are the few TV Commercials that used in big app marketing campaigns.

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App Marketing Tips 101 – Reach out target users through app advertisements


Reach out to other apps. There are tons of apps out there that have advertisements featuring other apps. The most effective way of doing this is finding out the other apps target market. This can give you a good insight as to if your app will do well if it was advertised on a certain app. If your app is for business owners then putting your advertisement on an app that mostly 7-10 year olds use, chances are you wont get too many downloads because of that ad.

App Marketing Tips 101 – Spread the App News via Twitter


Twitter can also be used as a great marketing asset. Twitter is a similar and different marketing style when compared to the previous mentioned Facebook. To spread the word you can once again; start by following the app yourself then get friends/ and or other people who are also involved with the app to follow the app on Twitter. When marketing on Twitter you can view how effective your marketing has been with the Twitter analytics.


App Marketing Tips 101 – Promote your App through Facebook Fanpage

App Marketing

Facebook can be used to market your app by making a page for the App Marketing. It’s a simple process and can help people connect, share, and talk about your app. Once a page for the app is created the word needs to be spread so more and more people can view, and like the page. This can be started by liking the page yourself, inviting friends and other people involved in the app. The more people that are involved with the page the larger possible fan base spread there will be.

Here are few interesting Fan Pages for app marketing

Angry Birds

Furious Birds diversions – from the great pig-flying of the first ever hit versatile amusement, to downhill dashing, even air pocket popping astounds! Utilize the special forces of the Angry Birds to demolish the voracious pigs’ barriers! Relegate vindicates on the eager pigs

App Marketing

Fruit Ninja

The best Fruit slicing game on the planet. Accessible for iPhone, iPad, Android, Windows Phone, PS Vita, XBOX. Cut fruit. Try not to cut bombs. With more procedure, profundity and fruity blasts, there’s never been a superior time to play Fruit Ninja!

Run insane with a sword and a heap of fruit. Fruit Ninja is a hazardously addictive expertise

App Marketing

Fox News

App Marketing


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