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The step to step guide for App Store Optimization (ASO)

The step to step guide for App Store Optimization (ASO)

Every year, billions of people are using smartphones worldwide and that number keeps on growing. This opens up a massive opportunity for businesses to create and sell apps, making it a hugely competitive market.

With four million+ apps on Apple App Store and Google Play Stores, you need to have an effective marketing plan in place if you want your mobile app to be downloaded and used. Otherwise, you’ll struggle to make it stand out among the competition.

What is App Store Optimization?

If you want to increase downloads and revenue, App Store Optimization (ASO) is the key. It’s basically a process that optimizes your app so it shows more prominently in app store searches. Doing this can get you more visibility and help boost overall sales. ASO is like SEO, but for mobile apps. It’s designed to help apps rank better in the app stores when people search for them. The higher the ranking, the more likely a person is to find and download your app. Basically, it ensures your app shows up at the top of the list when people search in an app store! It’s super important to make sure your app appears high up on the search list cos that increases the likelihood of people downloading it. That’s why you need to optimize it for the app store.

7 App Store Optimization Tips

1. Include Relevant Keywords

When it comes to app store optimization, start with figuring out the relevant keywords that would make your app easier to find when someone does a search. Keywords are basically words and phrases people type into the search bar when trying to find an app. Using the right keywords in the title, description, etc. can help give your app more visibility in the app store.

2. Optimize Your Title & Description

Titles and descriptions are the first impressions of your app, so it’s essential to make sure they’re optimized for the app store. Keep the titles concise and explanatory, and try to include relevant keywords if you can. The write-up should be comprehensive and give people an idea of what the app’s about, and why they should use it. Remember to also add an element of urgency to get them to take action.

3. Include Compelling Icons & Screenshots

Optimizing icons and screenshots for the app store is really important. Your target users will check it out first, so make sure they look nice and are easy to remember. The icon should be neat while the screenshots should clearly show the features of your app.

4. Adding a video to an app’s page on the store can be really useful

Adding videos can capture people’s attention and make them excited about downloading. It’s important to make sure the video is tailored for this purpose. Keep it short and focus on highlighting the key features of your app.

5. Check out the competition.

Doing some research will help you figure out which keywords to target, and give your app the best chance of being successful in the app store. To get ahead of your competition, you can use a research feature to find out which keywords are trending among the top-ranking apps and use them for optimizing your own app. Doing this can help you reach higher ranks as well.

6. Build Backlinks

Links from other websites to your app’s page in the store are called backlinks. These links can help make your app more visible and increase download rates. So, it’s definitely worth giving them a shot if you want to boost downloads. Backlinks are crucial for any website and it’s important to ensure you’re gaining backlinks from reliable sites that are relevant to your business. This will help you get the most out of them.

7. Drive Traffic (and Downloads) to Your App Store Page

Once you have an app up and running, the last step to ensure its success is to get people interested in it. You can do this by sharing it on social media, advertising it, or even collaborating with influencers and bloggers. This will help drive traffic (and downloads) to your app’s page in the app store. It’s clear to see that App Store Optimization (ASO) is essential when it comes to making sure mobile apps rank higher in the app store’s search results. It can really help boost download numbers and thus generate more revenue for the app.

This article provides 7 essential steps to get your app more seen and downloaded in the app store. Be sure to read this if you’re looking for ways to increase traffic and downloads for your app. To get your app ahead and increase downloads, there are certain steps you need to take. This includes using relevant keywords, coming up with an eye-catching title and description, adding icons/screenshots/video, analyzing other similar apps, getting backlinks for your app page as well as driving more traffic to the app store page. Here’s how to get your app noticed and increase downloads in the app store – follow these 7 steps.

Don’t expect to become an expert in ASO overnight, it takes time and effort.

Making an effort to work on your app store optimization checklist every day will definitely pay off in the end. You’ll be amazed by how far you can go with just a few minutes of effort each day.

Once you see your app’s traction improving, it’s a great idea to look into paid ads to push it even further and get more out of App Store Optimization. This can help bolster your app’s market position.

Capture the hearts of your users with high-quality screenshots with ASO

ASO Screenshots

One of the most important aspects of ASO is to provide ample and high-quality screenshots throughout your app page.

Screenshots are an essential feature of ASO strategies. They can help drive conversions and make your app pages more appealing. However, to make sure the AI is successful there are some guidelines to follow. For example, the AI is not supposed to use jargon or be unclear from the get-go since it will create a negative impression on potential users and won’t convince them to try your product.


It’s no secret that Visual assets have a meaningful impact on user behaviour. According to Storemaven, App Store users are 10x more likely to scroll through the Gallery than read the app’s description. Creatives are more attention-grabbing and will deliver your message. 

With the store screenshot, it’s not always clear how effective it will be for your particular store. However, screenshots are never more relevant than when the user is looking at your product page. If you don’t have a preview video, will show up anyway in search results, on your app’s home screen, and on the front page of the app store. This way, potential users that might not have clicked on the link for some reason will get to see them. According to SplitMetrics, less than 2% of users tap ‘read more.

One simple and powerful way to get your message across is with a screenshot. And, as a matter of fact, people only look at the first impression frame of an app store page! Scrolling beyond this preview tends to be very rare since most people see what they want to see in that brief moment

We explore how first impressions in app stores work and how they can help you to boost your conversion rate with proper screenshots.


However, to enjoy the benefits of well-thought screenshots, you will need to comply with Apple and Google’s rules. 

To make sure your website is in the Google Play Store, make sure you are meeting their requirements.

The screenshot dimensions have to be within a range of 320px minimum and 3840px maximum. These are the screenshots you can upload for your new app. There should be at least 2 and no more than 8. They must be in JPEG or PNG format and should have an aspect ratio of 16:9 or 9:16. Tablet devices will need screenshots with different resolutions – Namely, 320×480 for Nexus 7 and 1280×800 for iPad 4 or newer iPads

To get recommendations on the Play Store:

  • At least 4 screenshots for apps and 3 screenshots for games where at least one screenshot shows the in-game or in-app experience. Please, do not use a call to action phrases.
  • Optimize your screenshots by translating their text and making sure that taglines don’t cover more than 20% of the image.

Apple Store requirements

Apple’s App Store screenshots need to fulfil the following requirements:

  • You can include up to 10 screenshots per submission.
  • The aspect ratio and dimensions are device dependent and can be checked on Apple’s dedicated page. There are 3 default & mandatory screenshot sizes:
    • 6.5-inch iPhone screenshots with corresponding portrait and landscape sizes

Also, Apple has guidelines for what they can allow in-store marketing campaigns:

We don’t allow any talk of blood, murder, assault, illegal sex acts or drugs, or anything that could be seen as obscene. Realistic guns are also forbidden.


When you’re making screenshots for your app, there are a lot of things to take into account. Should you use landscape or portrait view? What if you want to make the screenshot more intriguing by putting in some tilt? These aren’t requirements, but they can help make users understand what your app is about even more.

When designing screenshots, it’s essential to use the most important features and put them in the first few. These are what likely appeal to the user the most and rank as popular with viewers. 

It’s also important to mention that screenshots are the first thing the user sees: they don’t read the description, so you need to make a good impression. (#bn)

They should be clear and easily understandable so that viewers don’t get overwhelmed with too much info at once. Having no more than one feature per screenshot is a good strategy. According to Simon Thillay, clutter your screenshots if you’re finding success in Japan.

While the information should be readable, it’s important to spread the word too. Making sure the font is large and easy to read will go a long way toward that. 

Screenshots should be coherent with each other and make your product look appealing to viewers. Doing so means that they won’t have a rough time reading through your content.

It’s important to have a strong presence on your home page. Your colours need to match your brand personality so it looks like you. For example, many app marketers use white backgrounds with bright colours. This can help you stand out but be careful to make sure that your text is easy to read and doesn’t get drowned out by the background

Here are some tips to help you create the perfect screenshots for your social media platform.

  • We will start to see the first screenshots very soon, this is why it’s so important to let people know about their features in them.
  • The branded screenshots you provide to your clients need to be of a high quality so your company always comes off better!
  • Choose a text colour that contrasts with your background colours to make it easier to read.
  • Always A/B test your screenshots, you never know which option users will prefer.
  • Don’t use the same creatives in both stores. That’ll lead to fewer installs.
  • Localize your creatives by including the keywords and search queries in screenshots. This will remind potential customers of the need they were looking to fulfil with your service/product.
  • If you’re not as popular in search results as your competition, try giving yourself a different background colour. It’s usually enough to help you stand out.
  • Your font should be big enough to read comfortably on the results page.
  • Screenshots are essential, but sometimes less is more. Aim your screenshot at Western audiences to circumvent confusion and be more successful.