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Android App Marketing – Lesson 10 – In-App Billing and subscription Model


If your app something that people have to pay a monthly fee for? Are you an app that is a subscription service? Does your android app marketing make people want to buy it? If you have an app that people are charged a monthly/annual fee for then you should note a few things.

Your app itself should be free. Extra charges will turn people away from your app. If you charge fees then your app should be free because people will already being paying to use your app.

The price of your fees should make people think they are getting a good deal. Do not lie to your users but being cheaper than other similar services even by a little can make someone favor you over a competitor. If being cheaper isn’t an option then you need to have something your competitors don’t. If you are not unique then why should anyone choose you over the next app?

When you have a subscription based app you need credibility. No one wants to put their credit or debit card on a site that has no credibility or that looks like a scam. If you do not have any credibility you should start off by offering a free trial. This can be a week free trial or so and will let people explore your app without having to put a card on account. This will start to build up credibility when people buy a subscription. After a while your android app marketing will allow you to gain credibility by itself and the free trial will no longer be needed if you so wish.

Using android app marketing will be very difficult if you do not have credibility. Though it can make people interested and they may wait to see if you gain the credibility before downloading and paying for your subscription.

Complete list of Android App Marketing Lessons

Android App Marketing – Lesson 9 – App Review Blogs and App Review Magazines


There are both blogs and magazines that review apps and can severely effect your android app marketing capability. Good reviews can obviously boos your downloads and just making it onto one these sites or articles is getting the word about your app out. On the other hand, if you receive a bad review it can damage the downloads of your app.

The biggest issue is that they have the right to say anything about your app and you can’t do much about it. If they decide your app is bad, people will listen. Luckily in order to make it onto a blog or article your app has to usually be pretty good.

A lot of these blogs and sites post about new or hot apps at their own discretion but you can always contact them to see if they would be willing to review your app. Most of the reviews do include a link to your app so that the viewer can easily download your app if they are interested. The more links that are to your app the better and it can help with your ranking.

You can also use one of these review methods to keep track of new things entering your niche. See what people like in apps to help plan for a future update. You can also use this to see who competitors may be or what apps you may want to contact for a partnership or for other business related means. Keeping up with the ever changing app world is a must if you plan to make it on top and would like to stay there. So many apps have tried and failed to make it because they were to out-of-date. When newer apps came out those ones were left in the dust

Complete list of Android App Marketing Lessons

Android App Marketing – Lesson 8 – App Reviews and Ratings


The reviews and ratings of your app are very important. It will help you better use android app marketing and help to improve your app.

Take time to read your reviews. This can help you find issues with the app such as bugs and glitches. It can also show what people do not like about it (takes too long to load, can’t read text, new update isn’t that great, etc). When you are thinking about an update it can be a good idea to look at your reviews too, as people often put what they would like to see done with the app. It’s not a good idea to just do what everyone wants because it may not always be beneficial for you (make the app free, take away ads, etc.). Keeping up with reviews also shows what kind of people download your app.

Ratings of your app will help with your app make it to the top as long as the ratings are good. Keep track of where they are before and after an update. If you are getting mostly 3-4 stars on your ratings then after an update you get mostly 4-5 stars you know that this update has improved the app. If you continue to get 3-4 stars it was a good update but it did not effect the overall app. If you get 2-3 stars after an update then you know you did something wrong. Your ratings should never drop after an update because an update is supposed to improve or enhance an app for the users sake.

The better your reviews and ratings the further android app marketing will take your app, meaning there will be more and more people that will be interested in downloading it. Updates should be able to improve your reviews and ratings, and not lower them for any reason

Complete list of Android App Marketing Lessons

Android App Marketing – Lesson 7 – Pay Per Download and Cost Per Install


Pay per download is another method of where you will have to spend money for your app but you will only spend what it has been valued at. That will be explained in a moment. If you do seek out a pay per download, cost per download, pay per install, cost for install company to help with your android app marketing be warned that there are a lot of scams out there.

Pay per download is a android app marketing method that you don’t have to put any effort into. Different PPD companies will advertise your app and charge you based on how many people download your app because of them. The method of which the downloads are recorded depends on the provider of the service, as well as the initial cost plus to cost per install.

These types of services are usually used for free apps, though that does not mean a paid app cannot use this type of service. There is not guarantee that the services skills of android app marketing will bring you the amount of downloads that you expect them too but all services work differently. This is something you would have to research around a bit before making any kind of decision.

Different types of PPD services may have a higher or lower initial pay. Some of them require a $5 or $10 payment and then they try to sell your app, having you pay for the downloads every week, or month. While other services may require you to pay $25 and will market your app until they made $25 worth of downloads for you.

Complete list of Android App Marketing Lessons

Android App Marketing- Lesson 6 – Experiment In-App Advertising


Android app marketing will allow you to advertise your own app inside of other apps! You can also make it so that other apps can advertise inside of your app. This can help make back some of the money you spent on making your app.

If you decide to put up an advertisement inside an app be prepared to spend a little. You should only spend money on advertising if you believe that  ad will attract enough people that will spend money on your app, or downloads if your app is free with no in-app purchases. If you do decide to place an ad for your app inside of another app, you cannot just find an app that will let you and have them put an ad in. While going for the most popular ad allowing app might also seem like the answer, it is not always the solution. You should try to find a popular app that allows ads within the niche of your own app. For example: If you were a calculator you should advertise in an app that helps people with math.

If you plan on allow other apps to advertise themselves within your app there are a few things to consider. How much to charge is one of the obvious ones, and it entirely up to you. What to allow is important to consider. Using the calculator app example again; you should allow apps that are not in the same niche as yours to be advertised in your app if they want to be, you should allow apps that are within your niche also, you should not allow an app that could hurt your apps downloads (another calculator or similar app).

Complete list of Android App Marketing Lessons

Android App Marketing – Lesson 5 – App Launch Strategy and Press Release


When it comes time for you to launch your app you cannot just do it silently and hope that it will get noticed by people. Android app marketing starts here. You need to get the word out and as far as you can before your app launches. This can be done in a number of different ways and the more that are used the quicker the word will spread.

Things like social media, blogs, your own site, app advertising, etc. What you want to do is not focus on how many people see your app’s page, site, etc. but how many of those people are talking about it. Just having a page about your app will not get people talking about it. In order to get the most out of your
page(s) you should consider some of the following

-Making short posts about what your app is about: This can include features, things you can use the app for, how it is unique

-Picture previews: the pictures can be the pictures you plan on using for the app page in the app store, or pictures that will only be seen by people who view your page(s)

-Demo or tutorial: A short video that shows a user how to use your app will give people an inside look to it and will help them navigate through it a lot more easily.

You can also contact app reviewers or magazines. Allowing them access to your app before it is released so they can release an article about what to expect and why people should get it could increase expected downloads during your first active month by 30%!

Complete list of Android App Marketing Lessons