by wp-admin | Mar 18, 2014 | Android App Marketing |
The reviews and ratings of your app are very important. It will help you better use android app marketing and help to improve your app.
Take time to read your reviews. This can help you find issues with the app such as bugs and glitches. It can also show what people do not like about it (takes too long to load, can’t read text, new update isn’t that great, etc). When you are thinking about an update it can be a good idea to look at your reviews too, as people often put what they would like to see done with the app. It’s not a good idea to just do what everyone wants because it may not always be beneficial for you (make the app free, take away ads, etc.). Keeping up with reviews also shows what kind of people download your app.
Ratings of your app will help with your app make it to the top as long as the ratings are good. Keep track of where they are before and after an update. If you are getting mostly 3-4 stars on your ratings then after an update you get mostly 4-5 stars you know that this update has improved the app. If you continue to get 3-4 stars it was a good update but it did not effect the overall app. If you get 2-3 stars after an update then you know you did something wrong. Your ratings should never drop after an update because an update is supposed to improve or enhance an app for the users sake.
The better your reviews and ratings the further android app marketing will take your app, meaning there will be more and more people that will be interested in downloading it. Updates should be able to improve your reviews and ratings, and not lower them for any reason
Complete list of Android App Marketing Lessons
by wp-admin | Mar 18, 2014 | Android App Marketing |
Pay per download is another method of where you will have to spend money for your app but you will only spend what it has been valued at. That will be explained in a moment. If you do seek out a pay per download, cost per download, pay per install, cost for install company to help with your android app marketing be warned that there are a lot of scams out there.
Pay per download is a android app marketing method that you don’t have to put any effort into. Different PPD companies will advertise your app and charge you based on how many people download your app because of them. The method of which the downloads are recorded depends on the provider of the service, as well as the initial cost plus to cost per install.
These types of services are usually used for free apps, though that does not mean a paid app cannot use this type of service. There is not guarantee that the services skills of android app marketing will bring you the amount of downloads that you expect them too but all services work differently. This is something you would have to research around a bit before making any kind of decision.
Different types of PPD services may have a higher or lower initial pay. Some of them require a $5 or $10 payment and then they try to sell your app, having you pay for the downloads every week, or month. While other services may require you to pay $25 and will market your app until they made $25 worth of downloads for you.
Complete list of Android App Marketing Lessons
by wp-admin | Mar 18, 2014 | Android App Marketing |
Android app marketing will allow you to advertise your own app inside of other apps! You can also make it so that other apps can advertise inside of your app. This can help make back some of the money you spent on making your app.
If you decide to put up an advertisement inside an app be prepared to spend a little. You should only spend money on advertising if you believe that ad will attract enough people that will spend money on your app, or downloads if your app is free with no in-app purchases. If you do decide to place an ad for your app inside of another app, you cannot just find an app that will let you and have them put an ad in. While going for the most popular ad allowing app might also seem like the answer, it is not always the solution. You should try to find a popular app that allows ads within the niche of your own app. For example: If you were a calculator you should advertise in an app that helps people with math.
If you plan on allow other apps to advertise themselves within your app there are a few things to consider. How much to charge is one of the obvious ones, and it entirely up to you. What to allow is important to consider. Using the calculator app example again; you should allow apps that are not in the same niche as yours to be advertised in your app if they want to be, you should allow apps that are within your niche also, you should not allow an app that could hurt your apps downloads (another calculator or similar app).
Complete list of Android App Marketing Lessons
by wp-admin | Mar 18, 2014 | Android App Marketing |
When it comes time for you to launch your app you cannot just do it silently and hope that it will get noticed by people. Android app marketing starts here. You need to get the word out and as far as you can before your app launches. This can be done in a number of different ways and the more that are used the quicker the word will spread.
Things like social media, blogs, your own site, app advertising, etc. What you want to do is not focus on how many people see your app’s page, site, etc. but how many of those people are talking about it. Just having a page about your app will not get people talking about it. In order to get the most out of your
page(s) you should consider some of the following
-Making short posts about what your app is about: This can include features, things you can use the app for, how it is unique
-Picture previews: the pictures can be the pictures you plan on using for the app page in the app store, or pictures that will only be seen by people who view your page(s)
-Demo or tutorial: A short video that shows a user how to use your app will give people an inside look to it and will help them navigate through it a lot more easily.
You can also contact app reviewers or magazines. Allowing them access to your app before it is released so they can release an article about what to expect and why people should get it could increase expected downloads during your first active month by 30%!
Complete list of Android App Marketing Lessons
by wp-admin | Mar 18, 2014 | Android App Marketing |
There are a few differences about free and paid apps and will affect how you use android app marketing depending on the type of app. This is most important when it comes to how the app is advertised and what people will look for (most of the time) because not everyone will throw money towards an app if they don’t know anything about it, while a free app people can download and if they don’t like it, delete it with no cost or harm.
People are more likely to get a free app if they have not heard anything about it. While android app marketing is still very effective with a free app people like to browse and impulse download depending on what looks good. Things like the pictures on the app, or what’s in the description box without having to tap “more” is as far as people usually go with free apps.
When it comes to paid apps, not everyone can afford to buy something that looks good at first just to not like it and delete it right away. People are more likely to buy an app that they have heard about before. Word-of-mouth marketing is the most effective way of android app marketing because people trust people they know more than an advertisement.
Not everyone that does see a paid app will of had to have seen it before in order to want to buy it (though it does help). You need to make sure when someone is viewing the app it sells them. The pictures should show the greatness of the app. The description short the user gets before tapping “more” should make them want to see more. If the app looks boring no one will want to buy it. Even if it is as simple as a calculator app, there needs to be something that makes yours unique and interesting.
Complete list of Android App Marketing Lessons
