Adapting an app’s user interface and functionality for users in different target markets is known as mobile app localization. Localization was previously part of the app scaling strategy. It is seamlessly integrated into the development process and becomes an integral part of the app life cycle when done correctly.
When global users download a mobile application, they already expect it to be in their preferred language. So, no matter what stage of app development you’re at, localization should be considered. There are billions of app users worldwide who cannot be reached with an un-localized app—localization allows you to target app users in every country worldwide and maximize your app’s exposure and coverage.
Tips for Mobile Apps Localization
Concentrate on the Profitable Regions and Languages
Before localizing your mobile app, you should first know to concentrate on the most commonly used internet languages. Here are the top five languages spoken online: The top three languages—English, Chinese, and Spanish—should be prioritized for localization because they account for 55% of all internet content. After you’ve finished localizing for these languages, you can proceed down the list.
Find a Qualified Translator
Google Translate and other artificial intelligence (AI) tools are useful, but they are no substitute for professional quality translation. A skilled translator from a translation agency or a language service provider (LSP) can help your text sound more natural kind to native speakers in your target market.
Local readers may question the integrity of your mobile app if you use poor wording or grammar. A professional translator can assist you in avoiding common blunders and maintaining the credibility of your app.
Test the Mobile App with Users in their Native Language
It is elaborated that beta testing can help identify issues and fix bugs before the app is released. Localization testing must be included in your beta programmes. Localization testing ensures that your app’s functionality and user interface work properly in multiple languages.
You should find testers for each region where the app will be released during your testing. They can look over your translated user interface to ensure that it looks and feels natural in their language and culture.
Use a Secure Web Host
If all of your users are German, your web host must have data centres in Germany. If your users are in North America, the best option is to use American or Canadian web hosting services.
Final Thoughts
Any app developer should invest in mobile app localization. When done correctly, localization is one of the most quality ways to increase downloads, users, and revenue.