In modern day of global technology the taxi app boom has reached its peak with revenues amounting to unimaginable quoted during 2020. While such immense growth in the ride-hailing industry sector is superlative, it is also fuelling hard competition for acquiring, retaining and keeping customers engaged.
According to study user penetration in 2020 is 10 percent and is expected to reach up to 15 percent in 2022.This presents golden opportunity for newer taxi hailing companies to capture significant market share. If you’re an established businessman in the market or looking to build your own passenger mobile app solution, here are few key strategies that will help you expand your customer base.
Go for Targeted Advertising:
Targeted advertising is professional way to drive potential users for your taxi hailing platform. You can opt out such as:
Pay per click is best adopted internet marketing model that lets you drive app installs. It actually increases your passenger count along with ROI.
Social Media Campaigns
Facebook, Twitter, and Instagram are the most familiar ad campaign platforms for generating leads and improving brand awareness. It allows you set up ad campaigns specifically optimized for your marketing goals.
Brand promotion by Social networking
Social networking is one of the top methods for brand promotion. Networking channels such as Facebook, Twitter, Instagram, and YouTube among many others permit you to put up your business on social media and increase visibility. It is possible to connect with targeted user groups, individual potential customers as well as communities to send out promotional texts launching your taxi booking app.
Reach out via PR & Media:
Apart from social media promotion, public relations and local media firms can assist to make your taxi app solution more visible and recognizable. It induces customer interest for your taxi app through several branding techniques, leaving a positive impression on their minds.
You can get Customer Attention using Promos/Discounts:
Offer promo codes and discounts can be your go-to tools for capturing customer attention. You can reward the customers that use your taxi booking app.
Try Fleet & Vehicle Branding:
Fleet branding has gained more familiarity in the recent times. Vehicle branding can bring you most visibility at minimal costs. So eventually whenever your wrapped vehicle is moving across a city or parked in front of a crowded marketplace, it is assured to get noticed.
Implement Customer Feedback:
It is best to make an effort to collect user’s reviews in real time. This will assist you mitigate any issues ensuring you employ only the quality drivers to serve your customers. By replying to user reviews and ratings will also assist you boost user engagement and loyalty.
Use Referral Marketing:
Referral marketing is superlative marketing technique to increase app installs. By this method, your app users can largely recommend your taxi app to their friends and relatives, assisting you to improve your passenger satisfaction.
It is easy to lose track of time despite
having a well planned time management schedule. These situations are everyday
and occur in everyone’s lifetime. Even though we try our best to organize time
and stay on top of the calendar to complete our tasks, it gets challenging to
keep things under control. There are mistakes we make that drastically affect
our productivity. Some of those are, as mentioned below.
It is crucial to identify your top
priority. Many people do not do this, and that leads to failure in time
management. In some cases identifying which task requires your attention the
most since they all need attention at the same time. These tasks are time
eaters. It is only up to you to sort out the job based on the duration it would
take to complete and the priority it requires.
Every person has his/her own productivity
time. When some are active the most during the morning, others tend to be more
productive as the sun sets. You should find your most productive time and focus
all the necessary tasks during that time of the day.
This part of a person’s behaviour is the
worst of the lot. It undermines your concentration by going around in circles
and putting off things you can do today to tomorrow. It creates a massive black
hole in your time.
Most people think that multitasking is an
effective way to time management. However, multitasking only works if you need
to get on top of the workload. But doing a lot of things at the same time keeps
you away from concentrating on all your tasks equally and prioritize in a
Game App development has been on the rise over the recent years. This being a creative world, the success of any game developer depends on the reception of the game from players. Some people get hundreds of dollars overnight, due to the overwhelming reception. With the App Store market ever yearning for more games, it would be easy to make it through game development. You would wonder where the idea to create a game and make it function, originates from. Of course, there must be some motivation to the designing and modes of the game. For instance, the developer of My Singing Monsters attributes his motivation from life happenings. With an idea in place, the systematic flow of the games comes in and the actual graphical creation.
The graphics determine the quality and smooth-play of the games. How Game Developers Earn Game App Development is one of the ventures that can you good money over a lifetime. Even when games are Free to download, the adverts and upgrades are sources of money. For instance, if your game gets popular, adverts on your site will have more viewers. With a good record of activity from your game, you can earn great contracts and this is the main trick for many game developers. Some end up having a number of adverts on the screen and for each click, the developer earns some money. Most developers attribute their success to making the first game that acts as a revelation for the rest of the games.
Game Development Statistics the recent advancements in technology have increased the accessibility of devices largely. Unlike in the past, developers are investing in games that are compatible with Android and iOS devices. The App stores supporting these devices enable the popularity of the game on a global scale. Over the last decade, Game App development has risen to over $91 billion across the globe. The highest statistical upsurge came in the last five years, with over 40% on new users. What Is the Future of Game Development According to most of the recent developers, the future holds the extra ordinary. By 2020, game development prospects stand at $120 billion, which means that the future holds more and more of these games. With the basics already laid out, a combination of new talent and technology will definitely create an upsurge in this industry.
The games should be having major improvements due to the technology aspects and this means more earnings for Game App developments. In addition, old games might get newer upgrades, in an effort to bring in the modern and future aspects.
If you are a creative person and have app development knowledge you can make money with developing apps to use with iOS, Android, Windows and other platforms. No matter what app it is that you would like to develop, it needs to be perfectly done so that it is useful to the users and is friendly to use. Here are a few tips for app developer to help you in your app development journey.
Be ready to learn
Though a degree in computer Science, IT or other related fields is not important, you have to be ready to learn the app development process. You may enrol for a course where you will learn the basics. These include basic programming languages, database management and analytical skills. Once you have mastered the skills you will be able to develop mobile applications. Start with simple ones before you can advance.
Create an app that you are passionate about and be unique
If you would like to create an app, consider what you passion is. If you love playing games then a game app is a good choice to try out. Remember to be unique and bring forth an app that adds value to the users.
To determine the app to come up with, think of a problem that is affecting you and the people around you. Determine who your target audience is, understand their problem and offer a viable solution to their issues. Think of the present and the future and give long-lasting solutions using your app.
Simplify the design
A complicated app will put off many users. When designing the app, make the app so simple that even small kids can use it. Test the app with different users to ensure that it is easy to use and does what it is intended to. Other than the idea behind the app, a simple design is the other attribute that will make new users keep the app installed in their phones.
Today’s high-tech era have evolved the lifestyle of every human being on this planet earth. You yourself must be a smart-phone user with a variety of apps in your phone to facilitate you either for entertainment or informative purposes. In the first place, we can say that mobile apps have been disruptive to the software industry itself but its no myth that mobile app development industry is also in a invariable state of flux all the time. Behavioral patterns and the user preferences are putting a lot of challenges in front of app developers. This make them strive to adapt the new USP’s (Universal seeling points) or be left behind in the competition.
There has been a number of changes in app development, to state a few, I have gathered the following ten which are just on the horizon:
Context Aware Apps:
Based on your location, time and day. These applications ought to work as way points between your smart phone and the internet to provide you the right information about the nearby locations. These apps are the logical extensions of the basic idea of Google App.
Real-time Apps :
Real-time applications are designed to fulfill the customized needs of the end users. To facilitate them in saving their precious time. Like while being at the workplace, the end user won’t have to make a manual search for a new email, the real-time custom app will send an automatic notification for it.
Increased Hardware Diversity :
The changes in app development have made app developers to construct such applications which are in responsive design and must adapt different screen sizes as well as interfaces.
Focused Security :
A recent study revealed that over 96% of the mobile apps had serious security vulnerability. Thus app developers are now focusing on security standards and made it their top priority while designing the apps.
Enhanced emphasis on Tools :
App developers are now emphasizing on designing mobile apps with more tools. Refining front-end layout, architecture, security and databases.
Driven with Cloud Technology :
App developers have now designing the apps that are driven with cloud technology to make them more functional so that they can be used on variety of smart phones with similar features and data.
Mobile Banking :
The revolution of M-Commerce have urged the app developers to design such applications which can facilitate the end users with online payments, mobile banking and commerce.
Enhanced Enterprise Apps :
As per researches, 35% of the big corporations have integrated their enterprise apps to better facilitate the consumers. Thus, app developers have launched mobile enterprise app stores.
Advertising and Purchasing through Mobile Apps:
Modernization have made people technology frenzy. The need for advertising and purchasing using mobile applications have created a hype and app developers are now focusing on designing such applications to facilitate end users.
And how can we forget gaming? Of course, over the time, mobile gaming apps have been evolved and app developers have been working hard to design best user preference gaming applications to make user experience interesting.