How to improve your App Marketing with App Analytics

Everyone knows that App analytics offers user engagement metrics, comprising the number of sessions, active devices, and retention to name a few. With these qualitative metrics, one could evaluate the impact of any changes to your product marketing campaigns, to experience which changes improve engagement with your app. It has become necessary of knowing How to improve your App Marketing with App Analytics.

The users might have spent the time, money on building app and with app analytics;one could assess what is working and what is not. Therefore, it is key feature and here are essential tips on how to improve your app marketing.

Think Analytics before You Publish Your App

You should not wait until you have published your app on the app store before you start thinking about app analytics. It is slated that the average loss of app daily active users (DAUs) is 90% within the first 30 days. Without app analytics, users won’t know why your users have stopped using your app. Analysing when testing your app in the Alpha, Beta phases would offer you with valuable feedback that will enable to make updates and improve your first version. Moreover a data-driven beta period would result in a better product at app launch, which is so important for your app success keeping the above statistics in mind.

Presence of More Data Is Not Always Better

One could get too excited with app analytics and wish to measure everything. By measuring everything users can get overwhelmed with all the data as well bloat your app. Generally app downloads go down by 0.45% for every 1 MB your app size increases. It is best to figure out what metrics are relevant and measure them. The metrics that you measure could change as your app or goals change, therefore, it is vital to re-evaluate regularly.

No Data Is Better Than Bad Data

If you base your decision on sub-standard metrics your app is likely to fail. The major decisions on latest app features and marketing budget spend on ads for user acquisition should be driven by the app analytics that you pick to measure.

Also read Android App Marketing Services

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Best Ways to Increase App Store Ratings

In recent study it shows that the majority 60%of people have been found to check the ratings and reviews before they actually download a new app. It makes them important aspect of your app store page and key to grabbing the attention of your target audience. There are Best Ways to Increase App Store Ratings. You can find them with below lists.

Selecting the right time

Identifying the right time to ask for a user review is vital to being successful. Offering them a chance to warm up and get to know the beneficial features of using your app first. Primarily you want to prompt your users after they have had a positive experience. For instance, after they have unlocked a higher level on a racing game or had a perfect match on a dating app. The moments when you know the user is actively engaging with the app, are much likely to result in leaving you a positive review.

Actively Segment your users

It is best to segment your users based on their app usage and engagement. For instance, users who have visited your app over 20 times in a period of 3 days are certainly gaining value from the app and are likely to want to provide you a high rating. This primarily helps avoid sending the prompt to inactive or first time users. A personalised review prompt could immensely boost conversions by 28%.

Do not nag

One should not keep nagging them every time they use your app to leave you a review. It would only put them off and could result in them leaving you a bad review, or even worse, deleting your app for good.

Better to ask them a question

Ask your user if they are enjoying the app. If users say yes, gently ask them if they like to give you a rating on the app store. If they say no, ask them to give you direct feedback via email. This actually means only you and your team receive these detailsand have avoided a negative review on the app store for everyone to view.

Respond to reviews immediately

It is always noted that leaving a response to each individual user review is a good way to show that you sincerely care about and are listening to all your feedback. If it is good or bad, responding to a bad review in particular is vital to show that you are proactive and keen to improve your app solving whatever issue.

Also read Best App Store Optimization (ASO)

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How to make Influencer Generated Content

It is found that more brands have taken to collaborating with social influences to actively grow their businesses.It’s the content that an influencer creates makes brand popular. Effectively they could be blog posts, videos, podcasts, or any other form of content aimed to promote your brand and products. Their massive benefits range from a higher ROI, increased brand exposure, and good lead generation. Everyone should know the exact way of How to make Influencer Generated Content.

There are few tips to assist you find the right influencers, and expediently leverage influencer-generated content to grow your business:

Better to Check Their Alignment

Alignment immensely goes a lot deeper than just industry. Guarantee that the influencer reaches the demographic your product is meant for. You can also work with individuals who already use and endorse your products. Tools will assist you find the right influencers by reach, demographics, and alignment. Moreover these platforms could also assist you to keep track of important metrics like engagement rates, ROI, and more.It is also known that 6 out of 10 YouTube subscribers prefer advice on what to buy from their favorite creator over celebrities.

Collaborate with Them

Working with influencers is best way and influencers should have acumen freedom over their content. You must professionally communicate what sort of content you expect from them. It is good to review their work, suggest edits, and make recommendations.It’s key to find influencers who aren’t just aligned with your brand’s image, but who are also open to feedback. This is to guarantee that the content reaches the right people and portrays your brand in the right effective way.

Good to Respect Their Work

Don’t disturb your influencers by exercising excessive control over the campaign. In case if influencers feel that they don’t respect their opinions, they might stop putting in their best efforts and become below standard with their content.

In fact they are social influencers and know what they are doing. Their content is what got them there in the first place. Approve content before it gets published, micromanaging them.

Finally influencer marketing is about gaining consumers’ trust. To get the most of your influencer-generated content, people require not only finding the right people, but trusting them as well. If you respect their process, they would get more authentic content – content that consumers would be more likely to trust.

Also Read Successful Tips for iOS App Development

Also Read Quality Strategies to Boost Mobile App Downloads

Linkless Backlinks Are the Future

If there are numerous links pointing from other, reputable websites to yours, whichvividly signals the search engines that your website provides valuable content, and that it could be trusted. As a result, your website would show up higher inside the search engine results for specific keyword. Link building has been used effectively but nowopinion from experts suggests Linkless Backlinks Are the Future.

The emergence of social media, voice search, and AI has changed the game, which actually means that links are no longer important. You should still aim to build quality links, but also try to focus on “linkless backlinks” or “linkless mentions”, which are exactly what they sound like.

Each and every time someone mentions your business or brand online, be it on social media, forums, or even inside comments or reviews, Google would pick up on it, and if the mention is relevant, they would use it as a ranking factor.

Let us see how Linkless Backlinks Are the Future and what you need to do in order to make them work for you.

How Do Linkless Links Work?

Google PageRank has been used to describe the authority of your page. The first positive sign that something was about to change was the removal of PageRank from Google’s tool bar a couple of years ago.

People ask how Google value linkless links does when they don’t have any actual links or anchor text. It’s simple in theory. Every time someone looks up your brand online or uses it inside one of the search engine queries in a respective way, and then clicks on one of the results, Google builds a connection between your brand and the website which has mentioned your brand.

Building a Reputation in Addition to Links

Actively encourage Customers to Leave Online Reviews

By inviting your customers to leave a review, you are also getting them to mention your brand, which is good.

Boost Your PR Activities

You should hire a PR specialist which is capable of getting the press to mention your brand inside a positive context and spread awareness about it.

Write Guest Posts

The quality thing about guest blogging is that it also works for linkless mentions. You can link to whatever you want and mention your brand without a link inside the article, and it would work as if you have developed two backlinks.

Start a Conversation on Social Media

You should engage your followers and respond to their comments with questions so often. Once you get your followers talking, they would begin mentioning your brand and mentions would spread like wildfire.

Check out What Your Competition Is Doing

You must also look out for the mentions of competing brands. By this way, you could learn from their mistakes, and improve upon what they are doing right in order to get ahead of them.

Finally engaging in conversation with your followers/or customers and offering a positive experience for them would lead to improve your ranking in no time.

Also Read Here for Mobile App Marketing Strategies

 

 

 

 

One Ranking Factor You Can Influence in a Day

Though you find all benefits form SEO but have one big shortcoming: it takes time. You need lot of time for new pages to index, time to write them, time to analyse results and competitors.However, there is One Ranking Factor You Can Influence in a Day where you can really take advantage of and control.

Authority content is typically long-form and it has one more important feature namely from its in-depth.The rise of semantic search followed by voice assistants like Alexa brought long-tail keywords in the spotlight. The pages that go in-depth about the topic and touch every possible angle of it are mostly favored, thus they rank higher. The readers have probably guessed by now: the ranking factor you can influence in a day or less is content depth.

Content depth – How to make sure you content ranks higher than your competitors

The first step would be – goto your Search Console and look for your top-performing pages. Look for the lower ranking posts/web pages and their corresponding keywords. These are the ones you could start updating. Updating them doesn’t simply mean adding more words and it actually means going deeper, exploring your topic even further.

How to do this?

Start by looking at the LSI keywords you already have in place. Then identify opportunities to add other LSI keywords and actively check post for the topics and get all the how-to and the tools you require for this. There are tools to identify the top ranking posts for your own keyword.

You can go about this manually by typing your keyword in Google and take a look at the first ten results. Also be sure to do this in an incognito window, though, you don’t want biased results now.

By simply inputting your keyword, you get the top ranking posts for your keyword, but, what are more key is the recommendations you receive. You literally get a template that you can utilize in large manner. Everything is there:

  • Apt Title length
  • Meta description length
  • Suggested LSI keywords
  • Recommended text length
  • Recommended Flesch-Kincaid readability score
  • Suggested websites to get backlinks from
  • The posts your competitors developed and managed to rank with bolded keywords

It is noted that all this details is pulled from your competitors’ links, analysed and then offered to you in a format that assists you to improve existing content or develop new content.

For existing content you can always paste your link and get suggestions on how to improve it. There’s a fix for indexing a page immediately. Go back to your Search Console, go to “Fetch as Google”, post your link and that’s it!Your page will be indexed immediately.

Conclusion

The users can use this above process for any post that is under performing. More primarily you can start using it right now to develop authority content that ranks great from the start.Always go back to your Search Console to check how your rankings change at least once a month. Then rinse and repeat the process above.

Also Read Here for New App Marketing Techniques 

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Ways to Increase User Downloads of iPhone Apps

We all know that iPhone has managed their position in the market, in spite of competition from numerous rivals brands and manufacturers. With massive number of apps, the Apple App Store expediently stands at the helm of the app marketplace. When you have developed app for the iPhone, it is important that you encourage more users to download your app. There are number of Ways to Increase User Downloads of iPhone Apps.

If you assuage users with your app, the more they would ask others to try out the same. This also gives rise to higher rankings for your app, which would then push up the status of your app in the Apple App Store. Some useful tips you could use to increase your iPhone app download among users are given below.

Actively Engage the User

You must develop your app keeping the ultimate end-user in mind, it is also key that you allow users know how they could benefit from the use of your app. You can engage your user with a smart keyword-filled description of your app, enumerating them what makes your app so special and how it stands out from the rest.

Strongly Focus on App Description

Your app title and app description must be able to vividly communicate the functions of your iPhone app to the user. While both the title and the app description must be keyword-rich, take care not to overdo it. Avoid using app names which are similar to already popular apps. This would end up doing more baleful than good.

Submitting to iTunes Store

Take care that your iPhone app fulfils all the criteria as mentioned in the iTunes Store. It is good to give an appropriate app description, stating all the functions of your app and the purpose which it is meant to serve.

Try to Get Sponsorship

It is worth giving a shot, since an app sponsorship can ease all your financial constraints related to marketing your iPhone app.

Better to Create a Website for Your App

It is good to release a Website for the same, providing users all the required app information. They could also insert screenshots and videos, so that potential users get a general feel of your app. Also include some reviews in your Website as well. This would encourage more users to put in their reviews too.

Media Release is best

You can also issue a media release for your app and submit it to the most familiar Websites, so as to bring you more exposure. Also, develop a free trial especially for them and ask them to do a hands-on review of your app on their site. This would bring your app further into the limelight. You can also remember to provide promo codes on the most prominent app developer with user forums. As a result it would help drive more traffic to your app.