New App Marketing Techniques

The on-going evolution of mobile apps continues to roll on. The apps move away from being standalone platforms and are professionally integrated into comprehensive mobile strategies.

Mobile’s sensational impact has been recognized, and we have started to evaluate it as key part of the business. The firms with the most successful apps are the ones that are willing to put sincere resources into marketing their apps in order to get that mobile app into the hands of their prosperous customers.

Recent studies show the number of people using mobile surpassed those using desktop. The customers demand and expect a mobile app to be a major touch point between them and their favourite brands. More than 90% of the time spent on mobile devices is devoted to app use alone. However it is noticed that customers expect to shop and interact with brands in a mobile environment rather than other channels.

It is vital to note that app marketing is a whole new ball game and they require a new marketing approach. Some of the unique challenges facing marketers would be targeting problems, understanding downloads versus users, app store & Play store rankings, and much more. To assist you navigate the landscape of mobile app marketing, below given are app marketing strategies which are proven to be effective.

Strongly Focus on KPIs specific to the app’s market

The goals must be specific, measurable, realistic, and so on. You need to direct your focus for the KPIs specific to app marketing. These comprise app store rankings, organic and loyal user acquisition, cost-per-download, and app store optimization. Appoint a dedicated team to focus on the significance and benefit of these KPIs in your marketing plan. Your app marketing goals must coincide with the goals of other marketing strategies. Always better to focus on those KPIs that are unique to app marketing.

Dedicate the resources to your app deserves

Studies enumerate that 80% of consumers wish to receive location-based alerts on their mobile phones. You can go for invest in a geo-fencing and push notification marketing strategies because it’s what passionate consumers want. Your goal should be to maintain your app’s visibility in key marketplaces year-round.

Better to Avoid getting pulled in too many directions

Aligning the goals of all different departments in a company might not be easy, but through on going communications and routine meetings with team members, you would stand a much better chance at hitting all of these different goals and minimizing struggles.

Partner your app marketing team with a mobile marketing expert

If partnering with a mobile marketing technology provider, you might wish to explore with the members of your team or any outside agencies that operate your app marketing campaigns. This would reduce of your budget and good chance at achieving an optimal rank among app stores

Market the experience and not the app

Today’s consumers look for the simplest experiences offered by brands In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing details. The strategy of marketing the experience rather than the app has actually caused customer experience to become a front-running issue of businesses across nearly every industry.

Organically lifting your app to new high page ranks

The paid media buys would certainly give your app a boost in the rankings. The more downloads you get through your media placements, the higher your rank becomes in the app stores and thereby how visible it is to potential organic users. The best strategy to achieve organic lift is a burst campaign. Your goal is to achieve your app’s optimal rank, which is actually reached by finding the best balances between ads spend; app store ranking and organic downloads.

Better to Test for tactfulness, not perfection

Measuring the success of app marketing strategies is different than measuring areas of traditional marketing for a few reasons. The best of today might not be the best tomorrow since there will most likely be a more efficient way to relay information just look at geo-fencing. Better to compare the old with the new and select those that serve your needs the best.

Successful Tips for iOS App Development

Now that I’ve been hearing lot from the reputed App Developer’s Conference held last week and checked out number of superlative Successful Tips for iOS App Development, people are in the zeal mood for some qualitative tips more than ever before.

Good Layout for Your Content

It is golden rule of thumb where content should fit the screen so that users don’t require scrolling left or right. The three basic rules for Apple iOS design are clarity, deference and depth.

  • Vivid nature: always make your text large enough so that it’s so simple to read on a mobile device.
  • Deference: the layout must be fluid and intuitive. Avoid shadowing, bezels and gradients. Also make the design clean and focus on important objects such as text and images.
  • Depth: as users navigate through each screen, there must be a sense that they drill into more detailed content.

Font size is also important and the users should not require zooming in or out to read your content. The font color is also vital factor since it could be difficult to view lighter font on a mobile screen particularly if your user is outside in the sun.

Qualitatively Design UI elements with 3D Touch in mind perspective

Design UI elements with 3D touch work and it is certainly works much professionally with mobile apps rather than desktops. Your design elements must match the target platform. So developing standard UI elements helps to make your apps intuitive for your users.

Utilize Error Handling to Trap Mistakes

It is known fact that every coder makes a logic error in their program once introduced. It’s not uncommon for users to enter an unforeseen input that you didn’t handle. For example, maybe you have an input textbox for a user’s area code. So you check for alphabetic characters, but you forget to check for special characters such as an exclamation point. If in case you then store the data in a numeric storage unit, your application actually crashes.

These kinds of logic errors should always be handled so that the application never crashes. It is always better an error message must be sent back to the user. iOS apps should use the Error protocol and hence you can derive your custom error messages from this class.

Develop an Intuitive Project Directory Structure

It is often said that developing an intuitive project directory structure isn’t always necessary for small personal projects, but in case when you work with enterprise-level development you’re probably not the only coder to actively work on the project. Hence project directories must be organized and intuitive in case another developer requires maintaining or fixing your code.

Do not Forget Your Apple ID

Before app developers can upload their app to the App Store, they require an Apple ID. You can use this Apple ID to sign your code. You must also sign your code before you upload it to the store. The sign primarily identifies you as the coder and developer. In case if you develop for a client, send them all the necessary files so that they could effectively upload to the store.

In conclusion managing iOS projects doesn’t have to be harder if app developers just strictly follow quality practices and keep their project organized. So always handle errors to guarantee that the app doesn’t crash, test your projects before every release, and effectively sign them before uploading to the app store.

Quality Strategies to Boost Mobile App Downloads

While everyone in the globe seems to be developing innovative mobile apps every now and people require a break from exploring the biggest opportunity of Quality strategies to boost mobile app downloads.

If that’s the case, app developers run into the same problem and seriously encounter after they publish their apps. If you have an app you want the whole globe to use, you can make it happen. Once if they get downloads they would be able to make some real money.

All it takes is little effort and the right know-how to bring your app to the attention of the masses. You can also learn the quality ways to boost your mobile app downloads. Let’s look in more detail at the best ways to boost your app’s downloads.

Develop an Attractive App Icon

Everyone knows that the app icon would be first thing someone sees in the app store, so the design you select is as important to your app success. As passionate users scroll through the app store, yours should pop out as eye-catching and instantly recognizable.

It is also must that developers use a design that exactly serves as a clear representation of your app. It must offer as much of a clue as possible to what users will find after they install it. Moreover you must keep the app icon as straightforward as possible, and simplicity is best.

Expand Social Media Outreach

The popular social media platforms where apps tend to get the most attention are:

  • Facebook
  • Twitter
  • YouTube
  • Pinterest
  • LinkedIn
  • FourSquare

Describe Your App Qualitatively

If you like to keep your app title stick in people’s mind, the name requires being unique and appropriate. Here are some innovative tactics for coming up with your app name:

  • Don’t use names that are already in use
  • Keep your app name short and easy to spell
  • Select a name that reflects what your app users should not scroll past your app when searching for something to fit their requirements

While app stores offers you a 225 character limit, the developers must only use around 25 of them. It actually shows up in search result and be sure those characters are used wisely.

Market Your App Professionally

The app developers can spread their advertising across the channels that are most familiar with focussed target audience, which could include:

  • Social media services
  • Email Marketing
  • SMS marketing
  • Content Marketing
  • App directory sites
  • Relevant blogs/magazines

Utilize Eye-Catching Photos and Videos

One of the most vital aspects of your app description is your collection of photos, screenshots, and videos.

Below given are few ways you can use photos to make users more interested:

  • Illustrate what your app actually looks like for users
  • Your screenshots must contain different aspects of the app in action.
  • Use explanations, captions, and arrows that illustrate users what they can do inside your app.
  • Show extra emphasis on the most familiar and required features of your app.
  • Try to convince users that your app has a better design than that of your competitors.

Ask for Constructive Reviews

If app developers could effectively draw positive reviews from fans of your app, you can see your downloads increase exponentially. Moreover the reviews that declare your app a valuable download or say it offers a great user experience are “testimonials” that allow other users know your app is worth downloading.

Research Your Keywords

What other terms do you think users are searching for when finding for the requirement that your app fulfils? You must take the time to perform keyword research to view which words tend to get the most traffic. It is also possible to widely use the normal Adwords Keyword Tool to search for lateral keywords to use as well. Primarily the lateral keywords are the ones suggested by Google after they have located your app.

Strongly Focus on the User

It is known fact that not all about the number of downloads you get is so important. It’s also vital to know how, when, where, and by whom your app is used. So analytics are very much important to determining what your users want the most out of your app, and how you can deliver that. It is also the key to generating continuous downloads. One can effectively facilitate A/B testing to determine what works best based on specific trigger points you set up inside the app.

Finally always remember to keep your target audience’s preferences in mind when trying out these qualitative strategies. If app developers do all of this successfully, they can feel immensely confident and achieve massive app sales.

Try to Improve Your App Store Optimization (ASO)

We all know that ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element -app title, description, keywords, screenshots, etc. according to the store best practices. Our simple goal is to make the app more visible in the charts and actively increase its discoverability. By doing this the global app users are more likely to find the app in the store, and as a result the number of downloads would increase rapidly.

App Store Revenues will reach New Heights

Fortunately we’ve already reached a point where apps become way of life for users around the world and the app economy is strongly heading into the trillions of dollars now. This has had very real effects on the global economy at large. It is illustrated that global consumer app store spend would certainly surge past $110 billion, with expanded opportunity for independent publishers. So it is expected that App Store Revenues will reach New Heights.

In a recent survey it is found that tens of thousands of apps arrive in the app stores every months approximately 50,000 in the iOS App Store and over 150,000 in Google Play in October 2017 alone to the point where there are more than 2 million apps in the iOS App Store and more than 3.5 million in Google Play.

Primarily we anticipate that leisure time apps would benefit the most because they’re the most likely to be attractive to global consumers as they browse. Moreover the needs-based apps namely utilities, food delivery, ride-sharing are more likely to be discovered via search or word-of-mouth. Also we anticipate that the improved discoverability of leisure time apps would actively boost IAP revenue overall.

The best outcome of the app stores new emphasis on editorial content and curation where global consumers could more simply find and download quality apps built by indie devs that are illustrated by Apple and Google. For indie developers, this big win would really translate into lots more in-app purchases and ad revenue, which they could channel into building still more number of quality apps.

With ten years on, we’re experiencing that the app economy has strongly evolved into a robust and complex economy. It actually transpires the app stores to driving revenue in an array of verticals. So in 2018, global consumer spend in the app stores would hit and surpass a major milestone. It might also increase emphasis on app store curation and editorial content which would boost IAPs in permitting independent developers to thrive successfully.

App Economy in 2018

If you have followed reviews here at AppMarketingPlus, you’ll know that we are fan of unique introduction of App related news, particularly when they bring something distinctive to the benefits of global users. As a professional, I have certain things to share about App Economy in 2018, so it must come as a surprise to no one that people enjoy app thoroughly, particularly on Apple and Google Play Stores.

While I’m not as expressive as other people I know, I search these important details to be beneficial, unique, and they’re absolutely great at knowing their salient aspects. 2018 would specially mark the 10-year anniversary for both the Apple App Store and Android Market. Since their popular launches, mobile apps have strongly impacted society at faster pace and scale.

App Economy has matured in number of beneficial ways:

  • By the end of October 2017, the iOS App Store and Google Play had more than 2 million and more than 3.5 million apps available
  • During the month ending October 31, 2017, roughly 50,000 new apps launched on the iOS App Store and over 150,000 were added to Google Play.
  • The global users on average are spending two hours per day — which equates to one month out of every year — in apps.
  • More than 40 countries would actively generate over $100 million each in consumer spends in 2017 for iOS App Store and Google Play combined.
  • Apps play a key role in almost every industry namely as retail, banking, travel, QSR, CPG and media and entertainment.

It is expected that worldwide consumer spend across all mobile app stores would immensely grow approximately 30% year over year to exceed $110 billion in 2018. Though China, India and Brazil are top markets to watch, China would still continue to be important market for app store consumer spend in 2018.

Top Predictions for the App Economy in 2018

  • App Store Curation drives Higher Overall In-App Purchase Revenue, expands Opportunity for Independent Publishers
  • Glance-centric Use Cases Broaden Augmented Reality (AR) Adoption
  • Fragmentation of the Video Streaming Space Accelerates
  • Mobile Pushes towards Center of the Retail Customer Journey
  • Restaurant Aggregators drive Mobile Conversion as delivery as a Service Penetrating premium markets
  • In-Home Voice Agent Category increased by New Entrants and Continued Seasonal Buying
  • Finance-Related Apps focused for massive significant transformation in 2018
  • P2P Payment Apps would actively diversify Transaction volume

We are highly excited to see how app developers surpass the boundaries of what’s presently possible and deliver on these requirements over the app economy’s second decade.

App Predictions for 2018

Now that we’ve been hearing lot from the reputed App Developer’s Conference held last week and checked out number of App Predictions for 2018. I’m in the passionate mood for some more information’s than ever before.  It is highly noted that AR would likely become more integrated into a variety of mainstream apps in the coming year.

If you analyze at AR in terms of a yearly progression, 2016 was the year it made news with the popular success of Pokémon GO and Snapchat’s rise introducing AR to increasingly larger global audiences. So in 2018, the apps that developers have been building this year would go actively to market, and we could really see AR transform from a more niche experience to a technology that global users will encounter more often.

When it comes to global consumer applications of AR, as of now, China is primarily at the front and is wholly leading in terms of sales of AR. It also makes sense that China would actively lead in regards to mobile AR because so much of its population where historically illustrates a massive appetite for the latest advanced innovations.

Pokémon GO was able to hit the $500 million in just over 60 days, a massive pace that simply made it the fastest app to ever hit that milestone. Given just how popular and dedicated the fan base of Harry Potter is, and that Niantic would professionally launch Wizards Unite with the good benefits of lessons learned from Pokémon GO.

Using downloads as an indicator of consumer global interest; we already have a good analysis of what’s coming in 2018. There’s been immense increase in downloads of AR apps with AR downloads growing in late 2017, an upward movement that we expect to continue. It was also noted that in many ways 2017 was the year of cultivation as giant Facebook, Google and Apple illustrated huge investments in AR at their developer conferences. In conclusion it’s going to be an interesting year of development for AR, to say the least.