by Earnest J | Oct 23, 2020 | Blogs |
In modern day of global technology the taxi app boom has reached its peak with revenues amounting to unimaginable quoted during 2020. While such immense growth in the ride-hailing industry sector is superlative, it is also fuelling hard competition for acquiring, retaining and keeping customers engaged.
According to study user penetration in 2020 is 10 percent and is expected to reach up to 15 percent in 2022.This presents golden opportunity for newer taxi hailing companies to capture significant market share. If you’re an established businessman in the market or looking to build your own passenger mobile app solution, here are few key strategies that will help you expand your customer base.
Go for Targeted Advertising:
Targeted advertising is professional way to drive potential users for your taxi hailing platform. You can opt out such as:
PPC Campaigns
Pay per click is best adopted internet marketing model that lets you drive app installs. It actually increases your passenger count along with ROI.
Social Media Campaigns
Facebook, Twitter, and Instagram are the most familiar ad campaign platforms for generating leads and improving brand awareness. It allows you set up ad campaigns specifically optimized for your marketing goals.
Brand promotion by Social networking
Social networking is one of the top methods for brand promotion. Networking channels such as Facebook, Twitter, Instagram, and YouTube among many others permit you to put up your business on social media and increase visibility. It is possible to connect with targeted user groups, individual potential customers as well as communities to send out promotional texts launching your taxi booking app.
Reach out via PR & Media:
Apart from social media promotion, public relations and local media firms can assist to make your taxi app solution more visible and recognizable. It induces customer interest for your taxi app through several branding techniques, leaving a positive impression on their minds.
You can get Customer Attention using Promos/Discounts:
Offer promo codes and discounts can be your go-to tools for capturing customer attention. You can reward the customers that use your taxi booking app.
Try Fleet & Vehicle Branding:
Fleet branding has gained more familiarity in the recent times. Vehicle branding can bring you most visibility at minimal costs. So eventually whenever your wrapped vehicle is moving across a city or parked in front of a crowded marketplace, it is assured to get noticed.
Implement Customer Feedback:
It is best to make an effort to collect user’s reviews in real time. This will assist you mitigate any issues ensuring you employ only the quality drivers to serve your customers. By replying to user reviews and ratings will also assist you boost user engagement and loyalty.
Use Referral Marketing:
Referral marketing is superlative marketing technique to increase app installs. By this method, your app users can largely recommend your taxi app to their friends and relatives, assisting you to improve your passenger satisfaction.
by Earnest J | Oct 8, 2020 | Blogs |
With all several Social
Media Promotion strategy released every day, business entrepreneurs and app
developer’s wonder which ones are worth. The business clients wish only the
best and worthwhile to be implemented in. This is where Digital Marketing
importance and familiar Social Media namely Facebook, Twitter comes to mind.
Primarily the online
promotion is nothing without social media. Advertising and promoting your App
on social media is great. For achieving the maximum results, there is a
consistent strategy to produce and develop a steady social promotion policy.
When you market your app or product out to your followers regularly, it becomes
a core characteristic of your app business.
Some other best ideas for
online promotion through social media could be to actively integrate your App
into your overall page branding like your Twitter Header Image or your Facebook
Cover Photo. You can also add an image of your app to specially highlight the
features of your core business so prosperous downloader’s are instantly aware
of your product or app’s availability via your eminent social profiles.
The business clients and app
developers must be creative with the kinds of content they use to promote app or
product and trying using a mixture of video, images, promotional offers or
testimonials and always include a link to the download page. Presentation of your
content would actually help in keeping customers interested, engaged and
actively increases your downloads.
Social word of mouth is
one of the top ways to boost your customer base. One must invest some time in
social sharing so global users can search what they have just accomplished.
Implement Paid Facebook
Ads
Amazingly this Facebook
App Install Ads could work wonders for obtaining thousands of downloads. By
means of Paid Installs it is possible to customize each ad and target
particular groups of customers and users. Facebook Ads offers you the best
opportunity to adjust your budget, so could be a nice way to get the success
rate and test CTA’s, app descriptions with headlines. It would be short-term
solution to boost downloads and expand your product brand awareness specifically
when mixed with organic campaigns.
by Earnest J | Oct 8, 2020 | Blogs |
It is enumerated that most
of the people think that marketing is so hard to do alone, and tricky too.
There are several ways in which you can market your product or app business
profitably on a small budget with the assistance of top quality Digital
Marketing.
One should also know what
steps are required to continue to grow that global audience. Now we are illustrating
you through a list of Best Strategies for Digital Marketing that entrepreneurs can
take and use for their business.
If international audience
wish to be known then you require to be seen everywhere. So one should make
sure that your business exists on every possible quality search engine, social
media and industry related blog that global users can easily find.
Launching Promo Video
The entrepreneurs can add
a YouTube video for promoting the product or app. You will have the greater
opportunity to show what your product or app is worth. Moreover a video could
assist to increase conversion by exhibiting what’s unique about your product or
app. By selecting right creative featured graphic and promo video on the
product or app, the increase in conversion could easily go up to 25%.
Go for Social Media
Promotion
In current generation all
are dependent on social media and this cannot be denied that fact that till the
time people have viewed your application for using it. It could get you result
faster as compared to any other option we have presently today.
Launch Quality Press Kit
It is the most popular way
and will immensely highlight what is happening within your business comprising
services and beneficial aspects so forth.
Develop a Business Blog and
Implement Guest Blogging
Creating a blog is best
way to reach global users and make sure that you are committed with regular
updates. It is illustrated that one could comment on as many product related
blogs as possible. The main reason behind this is to get your name known by
exhibiting your knowledge. You can also offer to guest post on others’ blogs.
by Earnest J | Oct 8, 2020 | Blogs |
We learnt that there is a
constant challenge for modern organizations to stay on top of their digital
efforts in a data-driven and purely customer-focused intelligent globe. So it’s
time to examine some of the latest Technique that improves your Marketing
campaign.
Innovative AI and behavioural marketing
In cases the more data you
collect from your marketing campaigns, the more you can absolutely tailor your
strategies to suit your target global audience. In 2020 the impact of
artificial intelligence is joining the team for betterment. Applause to machine
learning algorithms in today’s digital platforms, you can perfectly predict
what your customers want to see.
This eventually means that
you can simply find and develop the best marketing content, improve the way you
serve your audience, and even adjust the channels you use according to customer
details.
The Demand for Video
Primarily whether it’s on
your website pages, or even your social media feed – video is everywhere. There
is several qualitative digital Marketing campaign for anyone who wishes to
capture the attention of a wider audience.
Stats to prove
- 80% of Twitter users watch video when browsing social media
- Facebook users consume around 10 billion videos each day
- YouTube viewers watch almost around a billion hours of video
every day
There are numerous formats
you can try out, from live streams taken with a phone camera, to develop videos
that dominantly welcome people to your homepage and app page.
Travelling into Global Mobile Marketing
Presently we’re actually beginning
to realise that mobile is more important than we ever imagined. Interestingly
almost 54 % of all worldwide online traffic came from mobile phones this year. In
addition people are watching videos on their smartphones more than ever, with
an annual growth of 90%. Also when it comes to customer referrals, 90% of
people are more likely to suggest a brand after a better mobile experience.
by Earnest J | Sep 28, 2020 | Blogs |
Current State of Education in Digitalization
We know that digitalization in
education refers to the use of desktop computers, mobile devices, the Internet,
software applications, and other kinds of popular digital technology to teach
students of all ages. Primarily the digitalization in education refers to the
use of digital technology to teach students.
Top Merits of Education in Digitalization
- Witness
Personalized learning – The opportunity to help every student learn at the best
pace and path for them, is the most important benefit of digital learning.
- You
can have expanded learning opportunities
- Possible
of High engagement learning
- Quality
Competency-based learning
- Excellent
Assessment for learning.
- Good
Collaborative learning.
- Best
Quality learning products
It is learnt that he learning tools
and technology enable students to develop effective self-directed learning
skills. They are able to identify what they require to learn, find and use
online resources, apply the information on the problem at hand, and even
evaluate resultant feedback.
Moreover getting schools to go
digital would bring a new element to learning. With everything available in the
cloud, it provides a more collaborative style of working for students and
teachers alike. Working on group projects could be done together in class and
then remotely when students are at home during homework hours.
Experience the best benefits of using technology in the classroom
- It
highly improves engagement. When technology is integrated into lessons,
students are expected to be more interested in the subjects they are studying.
- It
also improves knowledge retention.
- It
immensely encourages individual learning.
- It
can also encourage collaboration.
- Especially
the students can learn useful life skills through technology.
- Have
most benefits for teachers.
You can get recorded lectures
One major benefit of digital learning
is that some of your classes will be recorded. This means that if you miss
something, or realise later that you don’t quite understand a particular topic,
you can go back and watch the class again to get the answers you need. You’ll
always be able to ask your teacher if you’re struggling with anything, but
solving a problem by yourself can be better feeling.
