by wp-admin | Jan 9, 2014 | Blogs |
After designing and coming up with one of the best apps for mobile and other gadgets such as computers, another important step is promoting the application. How do you increase the visibility of your app in a field flooded with a million apps? This can be answered by use of App store optimization (A.S.O). A.S.O or app promotion therefore is a process whereby an app is optimized thus making it appear higher or rank higher when people search through the internet. This will make the app more visible to users as compared to when it ranks very low. This will ultimately increase traffic to your apps page in the apps store as compared to others.
Increase in traffic to your app will lead to many people downloading you app from the app store. For A.S.O to work effectively, the following must be put into consideration:-
The title and keyword of the app; the keyword and title that you use will play an important role in optimizing you apps. Do thorough research to ensure that you some up with a title and keyword which will attract heavy traffic. Come up with a keyword which is commonly used by the target audience when searching for the same or related app. Best keywords will make the app rank higher and because of this, news about your app will start spreading to others through the word of mouth.
Other secondary factors that must be taken into consideration in A.S.O include: The total number of downloads; this is because many people will go for those apps with highest number of downloads as they are considered safe and the best. However, as a developer you do not have control over the number of downloads. Ratings and reviews also play a fundamental role in increasing visibility of your app. Find happy users and friends drop a rating and a review for your app as this will help increase traffic to you app in the apps store.
by wp-admin | Jan 9, 2014 | Blogs |
Making money with app development is possible for App developers.
Although most developers have to approach their craft more realistically. App development is much like dreaming of being a rockstar, sometimes big money and fame can come easily, but it isn’t the norm. Developers have to walk the razors edge, so to speak. Become a developer and pursue the dream that you love, create your app. At the same time, don’t give up your day job, because you will probably need it soon.
App Developers Potential
When a new app developers create an app with real potential, they must immediately decide which road they want to take. Should they let users access it for free or set a purchase price to make their claim. Often months and years have already been invested in the development process. If there is a team at work, the goal maybe to make enough quick cash and reinvest it into developing the next project on the docket.
The free or paid app strategies work on different revenue streams.
A free app maybe so fundamentally necessary, that it draws customers to everything that it’s parent company is associated with. So if you have a wide base of equally quality apps available, putting a killer free one out publicly might trigger tremendous business. This is a risky proposition, if you app is your flagship product. Some developers opt for the release of a lite-free version for public download, with the full upgraded versions being available for a full access price later to fans and loyal users. Also killer free apps can draw substantial earnings from advertising and product placement revenues, especially with gaming apps.
A paid app is the more practical way to market games, software, and very useful mobile functionality. By asking a fair and fully developed app price, small start-ups and independent companies can actually control their investments. Although they may have to play the long game and give their app time to spread, controlling their own assets keeps back the hordes of wandering investors and wannabe publishers. Smart app developers put all their earnings right back into the company pool. By doing this, they can retain all creative control, copyrights, and have a clear say in how their apps will be marketed to consumers.
Another thing to consider is finding an investor within your developing team ranks.
Maybe a member of the extended team family or a fan that would like to stake some money in your app idea. Angel investor groups do this for start-up companies and freelancers building infrastructure, so the networks connect.
Whether done with free public philanthropy or great product pricing, it’s possible to make money with mobile app development today. Well developed applications have great potentials. This can be exploited and profited from with proper marketing strategies, optimization services, social media networking, and advertising campaigning that will draw the most naturally satisfied customer markets. As consumers become advocates for your app, then you are really live streaming.
Making money like a rockstar with mad app developers skills.
by wp-admin | Jan 9, 2014 | Blogs |
With millions of mobile apps available in multiple major app stores such as Google Play and iTunes, it can be hard for an upcoming developer to get their app noticed even if it is a spectacular app. Fortunately there are ways to get your app to stand out amongst the crowd through proper app marketing and app promotion
.
Proper App store optimization
App store optimization is a crucial way to get noticed. It allows you to be recognized straight from the app store through searches. The best way to boost your ASO (app store optimization) is to understand how keywords and descriptions play a factor in searches. Learn about keywords, do some research, and develop a killer app store description for your app!
Uniqueness
Being unique is how many of the top rated apps have made it big today. You aren’t going to get noticed when you are competing with millions of others if you don’t have that It* quality to your app. Unfortunately for many aspiring app developers, finding a unique app idea that has not already been created is a huge challenge.
Website
Once you have your app created, you should also make a website to go with it that links to the various download areas in the app stores. This is where you can really market your app through social media connections and SEO!
Friends and Family
Getting more downloads and positive reviews is essential to getting the ball rolling. Unfortunately how are you going to get more downloads when you don’t have any to begin with? This is where friends and family come in handy. Have them help through downloads and reviews to give your app a boost!
PR — Press release
Press releases are a great way to gain more exposure. Write press releases yourself for other news magazines, or hire someone to do it for you! You’d be amazed at the results!
by wp-admin | Dec 16, 2013 | Blogs |
With applications becoming a standard tool used by many businesses these days, managers everywhere are looking to identify key ways that they can get the word out about them. Using an app marketing strategy is one of the most critical ways of getting people interested in these products. But some businesses may not know how the should make themselves stand out in a crowded app marketplace. This is why many of them will want to try out app store optimization as well. They can combine these app promotion techniques to create a truly impressive method of drawing in new consumers.
It may first be important for people to check out how they can create a social media profile that will showcase this kind of app technology. Many people are starting to increasingly rely on social media to inform them about new changes in the tech marketplace. There are a few different features that people can expect to get from these different applications as well. But when businesses have set up an all new application, they want to get the word out as soon as possible. This kind of social media profile will be one of the most effective ways that these companies can do that.
There are many other app promotion strategies as well, which businesses may want to consider. If they are needing to draw in consumer attention, they may want to consider offering the app free as part of a promotional deal. It will be important to make sure that this will work financially with what the business has to offer. The company could also use a temporary price reduction as part of their app marketing strategy. But it will be up to owners to determine whether they can get the full support that they need to utilize this kind of app marketing strategy. It could very well be one of the biggest elements to the app store optimization process.
Finally, it will be important for developers to showcase some of the more interesting aspects of the application as people go forward. There are a few different elements at stake when people decide to get an app out to market. If a company has spent some time and effort getting the application developed, they likely want to make sure it is a success. They should consider using a comprehensive strategy that will ensure that the app will be well received when it enters the market.
by wp-admin | Aug 28, 2013 | Blogs
App Marketing Elements
If you are able to drive traffic towards your app website, then you are in the right direction, and when people finally land on your website, there are some key elements they look for, and when such elements are missing , they will probably don’t bother to re-visit your app. The key elements you app must include for effect app marketing through your app website are;
The App name and icon
You app name and app icon are the first 2 features that distinguish your app from similar apps , and these are the first things potential users will look out for before checking out the features within.
Devices compatible with your app
Potential app users will like to know whether your app will be compatible with their kind of smartphone’s operating system. You need to write out the OS requirements for the download and usage of your app. You can make use of app screenshots to give your audience some information about app compatibility.
Your app pitch
Your app pitch is an important component of app marketing, especially when you are marketing directly from your website. Your app pitch is just a brief sentence that explains what you app is and why users will need it. You need to make this brief and straight to the point.
You App’s Badges
You need to add the badges of the app stores where users can download your app. You need to make sure that these badges are accurate and will lead the users directly to the download page- any errors here can have negative effects on your app’s profile.
Your mail list subscription
A mail list subscription form, just before the launch option by your app can be a quick and easy app marketing tool. Your email list is a call-to-action strategy, and it helps you keep in touch with potential users. Your email list should include periodic updates and some other vital information that can boost your apps reputation.
A promotional video for your app
Your app’s official page must have a promotional video because it gives a quick visual information on what users must expect from it.
Reviews and ratings
You need to provide potential users some social proof of the effectiveness of your app, these include; User reviews, awards, testimonials, and features.
Screenshots of the key benefits of your app
Potential users want to know how your app can positively change their lives, therefore you can use your screenshots to explain more about the values the app will offer them.
Your contact and support information
You need to make yourself available for any enquiries or technical support that may arise from the usage of your app- a app marketing agent can help you with this.
Links to your social media platforms
Some of the easiest ways of connecting potential app users with your social media networks is to create buttons that will direct them to your Facebook, Twitter, Instagram and Google+ and all other major social networks.
Links to other apps
If you have partners who are marketing apps , you can simply help them by creating links to their apps via your website.
