by wp-admin | Aug 27, 2013 | Blogs
Measuring the effectiveness of your marketing channels is very critical to your app promotion strategy, and there are several ways to go about it.
Measuring the effectiveness of your app marketing channels
You need to try all sorts of things to promote your app effectively. You need to try several channels to create awareness and lure people to try your app , but it is more important that you know what channels are more effective. In detecting the most effective promotion channel, you can try focus on the channels where the most downloads come from, or the channels that bring the most revenue and traffic, this will help you decide what is worth it and what’s not.
Measure users’ retention by learning how they use your app
Learning the behavioural patterns of your app’s users especially when they use the core features of your app can help you mention users’ retention more effectively. You need to understand that they key to your app’s survival depends on how many downloads it receives on constant basis, likewise you need people to come back and use the app. You need to listen to the feedback you receive online and offline about your app, don’t rely on the design and features of your app alone in its promotion.
When people are not using your app the way you want them to, then you should learn to measure their retention by studying how much time they spend using it, how many times they share it , and how many times they come back to use the app. You also need to understand the features they use more and what needs to be changed about the app to make it more fun for its users. There are quite a number of apps analysis tools you can use only to measure users retention rates on your app.
You need to measure your App’s online presence
Don’t rely solely on your App’s store page, you need to work and let people search and find your app on the web. Building a community around your app is very essential and it usually starts from having a blog, as well as using the main popular social media platforms.
Some of the best possible platforms you can use in driving people towards your app include; your presence on apps forums, the use of online videos, Social bookmarking, Webinars, SEO strategies, Podcasting, document sharing, and Online Videos.
Measuring your app’s online presence can take a whole lot of your time; all you need to do is to stream-line the most effective platforms among these and use the appropriate tools in measuring the flow of traffic.
Measuring the success of your app promotional platforms gives you the opportunity of adding up new cool features, or simply put – Upgrade the app and let the users provide you feedback. The best possible way of promoting your app is to secure the services of a app marketing agency.
by wp-admin | Aug 26, 2013 | Blogs
App Marketing Services
There are diverse app marketing services provided by a wide range of app marketing agencies but it is critical that you have a knowledge of the ideal marketing services that will work best for your needs .
App store optimization
App store optimization is one of the best app marketing services you can benefit from, and it works best for your app when your organic ranking within app store is high. App store optimization helps potential app users locate you easily. You can’t expect Apple to naturally bring traffic to your apps, you need to market them through a reputable app marketing agency . Your agency can help you create the right app name and keyword, create a fascinating icon that will be coherent with your app design, select the most explicit screenshots including text captions for the app, write the most captivating app description for it, and help you improve your app rating.
Mobile advertising
Mobile advertising is one of the fastest and cheapest app marketing services you can find, your app marketing agency should provide some viral sharing and mass awareness campaign around your app, in such a way that you can leverage more on all mobile platforms and increase your rankings and revenue. Mobile app advertising should go with your PC platform advertising to leverage more effectively across all platforms- remember some people don’t like to search for apps on their mobile phones, they prefer the larger screens.
Pitching your App
Pitching your app perfectly could be the secret to the success of your app. Pitching starts will engaging potential users through emails and some other forms of communication. You need to create the right pitch by including some key elements in the emails you send to your target audience. Your email pitch must include the real name of your app as it is included in the App store, the uniqueness of your app, your app price, some of your best screenshots, some demo video, and all your contact info. The best possible way to handle all these features is to allow a competent app marketing agency do it for you at reasonable prices.
Sell the story behind your app
This is one part most apps developers forget in app marketing, and the reason is that they are only interested in selling only the apps. If you encounter some inspirational instances while developing your app, then you should let others be aware of the story. Telling the story of your app, will add some visibility to it and that can bring you more returns on your investment.
The power of marketing your app with Videos
App marketing videos can be the best tool for app marketing, and can best be created by excellent app marketing agencies. A video demo of your app provides visual appeal especially for those who don’t rely on reading texts for information on apps. A demo video that is short and precise has more integrity than your website but it will be ideal to incorporate such a vital content into your marketing strategies for increased visibility.
by wp-admin | Aug 25, 2013 | Blogs
There are some components of Marketing Mobile App that must be critically thought of and analyzed at the beginning so that you don’t waste your time marketing a weak app.
The Usage of your Marketing Mobile App
You need to understand that you Marketing Mobile App needs to be easily used from the very first few seconds you launch it , especially if you want its success and you want your marketing apps strategies to be easier. Do not anticipate but try and do your best to make your app very easy for users to explore and use its core features. You need to learn to create “mock-ups” and act on the feedbacks you receive from experts to reshape your app and make it more functional and easier to use.
Design is one of the best app Investments
You need to hire a designer if you are not good in app design. Your potential users will first of all come in contact with your design before checking out the features of your app, therefore you must be careful about what you do about your app design. Marketing apps that have poor designs will result in outright rejection.
You can make use of appiod templates and make your design to be more coherent in nature; this means all the components of the app must have the same appeal and feel. Make sure your App icon is consistent with the design of your app to achieve the best possible acceptance from potential users. Small details like sounds and movement of apps really matter to the design of your apps, likewise.
Your app user’s retention
You will get some attention naturally if you get your apps marketing right from the onset, you need to get your app reviewed by downloading it and allowing some experts to test it for you. Users retention can be the most difficult part of apps usage, the reason being that you are unsure if people will revisit your app after the first download or usage and the worst that may happen is that they can simply un-install it after a while.
You need to ensure that your app offers a unique value that will keep luring back users to download and use it.
The Virality in your marketing apps
Virality simply is the component of your apps marketing service that allows users to share your app with their friends. If you want to retain the attention your app deserves, you will need to lure some users to become your marketers, and you need such users to talk to their friends about it, this is the only way the popularity of the apps can spread. Make sure you figure out the components of your app that can be made viral in order to make it sharable.
Your app feedback and customer engagement
Getting a great rating on your app will increase its popularity on forums and other related pages online. When some people see that your apps are rated high, they will like to test it too, therefore you need to constantly watch out for that component of your app that can create problems for its users and rectify the problems immediately.
by wp-admin | Aug 22, 2013 | Blogs
It is becoming almost impossible to develop and app , upload it on app store and then sit back and watch the money roll into your pockets, you need to have in mind that there are more than 1,400,000 apps across IOS, Android, and Windows 8 platforms queuing up for uploading by the end year 2012- this situation has made it very easy to get lost in the app world. In a situation like this, your best bet is to seek the help of a reputable app marketing agency that has a winning app promotion strategy in place to help you get as many download clicks as possible, and achieve high ranks in the App store.
The app market is over-saturated already, and statistics have shown that more than 50,000,000 apps are downloaded daily while the numbers of IOS users are around 490,000,000. The number of apps downloaded per month by an average user 5; likewise, an average user spends around $1.4 a month on downloadable apps online. In order to get to the top 10 apps , your app will need a minimum of 400,000 downloads a day and you can’t achieve this without the help of a app marketing Agency .
A reputable app marketing agency does not only help generate noise around your downloads and get it downloaded by hundreds of thousands of users, it also provides you a full multi-platform app marketing strategy by branding the app, and provide you a consultation service that will include the use of Mobile Ad Networks, social media marketing, and Reviews for the best possible results.
In order to promote your apps and get them on users’ devices, your app marketing agency must make an in-depth research and report on your app, provide an app store conversion optimization and create the best App store SEO optimization through the use of appropriate keywords that will drive traffic towards your app.
A credible app marketing agency will choose the best app category where people can easily locate your app, distribute app press releases on your behalf, and submit your apps to the most credible review sites.
When it comes to the use of social media platforms for apps promotion, a credible app marketing agency or company must be able to use some marketing influencers like bloggers, forums and communities where apps can be effectively promoted.
Social public relations is another platform which app marketing agencies use in promoting apps, the PR components include; article submissions and press releases that can reach millions of audiences within seconds.
A credible app marketing agency must be able to provide a professional app video production service for you, it should also be able to buy and manage media for your app support. Some of the best paid media platforms include; Ad words, PPC, and PPI. In addition to paid media marketing strategies, tracking and reporting services, through the use of Analytics must be provided by an app management company to help monitor the progress of all app marketing strategies employed.
by wp-admin | Aug 21, 2013 | Blogs
Each app is different , therefore the app marketing strategy for each of them may be different as well , but it will be ideal if you can consider all the options before you. Some of the best possible ways you can get started with your iPhone app marketing are highlighted below;
Build a Personal Online presence for promoting your app
Your iPhone marketing strategy starts from the web and mobile platforms make sure you create and professionalize your social media pages, and follow people and pages where app developments and marketing are discussed. You need to flow with those who share their experiences and whose influences you can learn from. You need to interact with others and make contributions that can add value to such discussions.
You need to validate your app Idea
You think your iphone app is great, especially after you have invested lots of time, energy and money into its design and you are ready for launch. You need to think about the availability of market for your app- this is the demand for it. You also need to think about the volumes of and revenue you will likely get from your app, all these things will require a thorough and carefully executed iphone app marketing strategy.
You need to validate your knowledge of your competitors, read the reviews on their apps on the App stores, and find out what can be improved on your own app to make it more appealing than those of your competitors. You app must offer something unique if you want it at the top.
Make a realistic choice on your Revenue model
Choosing your revenue model simply means, figuring out how you can make the best from your apps. You may not need a revenue model if you are just building an app just as a hobby, or you just want to attract users and cross-promote your apps with other developers. If your aim is to generate exposure and money from your app, then you must explore ways you can generate continuous streams of revenues through subscriptions, ads, in-app purchases, or a combination of all these avenues. You need an iPhone marketing and monetization guide to handle this part.
Choose the right App name
Choosing the right name for your app may seem too easy but it is actually not. The key to finding an ideal name for your app is to choose something that is more explicit and the one containing a major keyword on the functions of the app- if you develop a Photography-related app for instance, and then you should look for a name which suggests a critical function or component of photography. You will also need an extended name when submitting your app; this will help users locate it easily while searching.
Choosing your App price
Choosing a price for your app is a component of iphone app marketing strategy you must exercise some cautions on. You can get your apps to people for free but make money from in-app purchases, and if you want to sell your app directly, then you need to experiment with the price and see what price range is acceptable.
Learning the behavioural patterns of your app’s users especially when they use the core features of your app can help you mention users’ retention more effectively. You need to understand that they key to your app’s survival depends on how many downloads it receives on constant basis, likewise you need people to come back and use the app. You need to listen to the feedback you receive online and offline about your app, don’t rely on the design and features of your app alone in its promotion.
