by wp-admin | Mar 18, 2014 | Android App Marketing |
Google Play Store Optimization (GPSO) or App store optimization is all about getting your app in right category, for right keywords and to the top of category. The top includes under top apps for all apps, top apps for the category that your app falls under, and the top search result when someone searches for a word within your keyword area. Knowing a little about SEO (Search Engine Optimization) can help give you an idea about how to use ASO (app store optimization). Android app marketing falls right into place with ASO because the better your optimization the more people that will see your app.
In order to use ASO properly there are a few things to consider. The first one comes before you even launch your app. The keywords you use to help people find your app are very important for ASO. Due to having a limited amount of keywords, do not use words that are in your apps title. Someone searching your title will still be able to find your app even if the title is not in the keywords.
When your app is already launched you will have less power over android app marketing when it comes to ASO. While keywords will help people find your app and can increase downloads, what puts an app on top is the review and download ratio. When someone downloads the app and they rate it they get to choose to rate your game 1 out of 5 (5 being the best). The better the download and good review ratio is the higher on the app store ranking your app will appear.
A new app has a good chance of making the top apps even if it is for a short period of time. This is because a lot of people will download the app right away if it was advertised correctly. As long as the app gets good reviews it will shoot right up on the top apps. As downloads slow down for the app it will drop ranks.
Complete list of Android App Marketing Lessons
by wp-admin | Mar 18, 2014 | Android App Marketing |
Before you can even consider how to use android app marketing you need to be a google play store expert from a user perspective. If you know how everyday people use the play store and how it functions they you will be able to use android app marketing more effectively and it can help make your life easier.
Luckily the play store is easy to navigate and understand because it is for the everyday person. Initially in the play store there will be six main categories and a search option that someone can choose from. The biggest hits from these categories are “apps” and “games”. If someone, for example wanted to find a game they would choose to look at games (feel free to follow along on your own device as this is how someone who does not know about your app will most likely find it). There are different categories to choose from on the game page also:
Home: This will include different types of games (sport, racing, action, etc) and things like “recommended for you”. Recommended games come from previous downloads and are picked based on the genre of games you previously downloaded.
Top paid and Top free: These categories show the top games that are free and paid apps. The top games are determined by download and rating ratio. This system is there so a game with ten million downloads and all one star reviews, and a game with one download and a five star review do not accidentally make it onto the top list.
Top grossing: The top grossing apps are a mix of free and paid apps. grossing means apps that people are spending the most money on using in-app purchases.
Knowing how to use the play store is very important when it comes to marketing because you need to know how the users view it. While this was very vague going into the play store it is enough to know what a user see’s and where they are likely to end up
Complete list of Android App Marketing Lessons
