More recently the apps have become the most effective medium for advertisers to capture consumer’s attention. With most advanced data tracking and user targeting, in-app advertising is important channel to reach audiences with exact accuracy.
Interestingly the In-app advertising has regarded to be key monetization strategy for mobile publishers, in which app developers get paid to serve advertisements within their mobile app. It is said not only do apps drive mobile usage — they also drive global media consumption.
The above reasons makes in-app advertising important marketing channel for brands and agencies. With good data tracking and user targeting, the in-app environment also permits advertisers to reach consumers with excellent accuracy.
It is also seen that mobile apps provide a much more engaging and dynamic environment than that of the mobile web. So compared to mobile web, this makes the in-app environment exclusive medium for advertisers to capture consumer’s attention and encourage them to view, interact with their creative ads.
Reports suggest Consumers Spend More Time In-App
Apps are capturing an increasing amount of consumer’s attention. Over 90% of mobile time is spent in-app however, there is still a disparity between the amount of time that people are spending in-app and the number of ad dollars allocated to this popular medium.
Mobile devices are more often only used by one person. This actually means that the apps on specific device are closely connected to the personal life and daily habits of its owner. It also makes the in-app environment an ideal place for advertisers to develop quality personal advertising touch points. Amazingly within the in-app environment, the advertisers can also harness geo-location data to guarantee that they are exactly reaching users at the right time and in the right place.
In conclusion if you have followed App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.
In the world of mobile app technology the thinking is that once the app is released, it’ll be finished forever. But nothing could be further from the truth. In the reality is that apps must be updated on a regular basis to keep them fresh and functioning.
Just like you wouldn’t release an app with a known bug, updates keep your app secure and permit you to remove issues that come to your attention after your first release.
It is seen that some updates could be planned ahead of time, such as new features, promotions to celebrate app milestones, and keeping compatible with the release of new operating systems. So others required to be prepared to make quickly, like the correction to fast trends in the global market.
Better to Update Monthly
For developers updating their app monthly offers a nice baseline they can use to time the updates. This also strikes a balance between updating an app often enough that it remains relevant, but leaving enough time in between that you should not annoy users with too many updates at a time.
You can update for Each User Experience Change
More specifically there are few things users often feel the developers aren’t putting effort into or trying to solve a specific problem with their creation. Apps without updates, there’s no way to guarantee an optimal user experience.
By regularly updating your app with thoughtful new advanced features shows your users that you are seriously concerned about their requirements and are actively trying to make it better.
Better to Update Based on User Feedback
Moreover by monitoring customer ratings and responses to similar apps features, you can really understand what features those customers are most fond of and those that you should consider adding to your own app. In addition you can also look at user comments on apps similar to yours to streamline the response to a potential new feature before you release it.
Finally if you have followed App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.
It is generally noted that some might not realize it, but your headline could be the reason you’re losing business. In fact, on average, only 20% of those who read your headline will click through to look at your app. That means good headlines lose 80% of your audience.
So attractive headlines, though, can make a dramatic impact in the positive direction. You can increase the sales to your app by as much as 500%, based solely on the headline.
Write a clear and creative description
The headline and description of your app will be the first things many customers see. So make it catchy and informative. What is the clearest message you can send to prosperous users that describes your app?
Moreover nobody cares about your company news. But people do care about the things illustrated in the app that are important to them. Also let them know that there is something new that makes a difference in their lives. Most businesses do not have a constant stream of strategies, so use old and present it in a novel way. When covering your products and services, you can introduce new features and discounts.
New ways to get the most out of your app product
Bring the news to your apps headlines and your audience is intrigued
Finally, the App Hits the Stores!
Introducing the Newest Idea in form of our app
Top Developers recommend this app
Yes! The New Thing Improves Results but More Than Expected
Create a headline with a command in it
You can tell your audience what they have to do to get the value you are offering. Be direct and demand action. You, the developer expert, tell them to act in a certain way. Some examples of commanding headlines:
Subscribe to our app and get features for free
Stop Wasting Your Budget on Social Media. Get 10x Results from our App
Throw Away Your Old ones, This Is What You Need!
Conclusively if you have followed App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.
One of the major reasons of opting for custom mobile app development is to generate revenue, and in-app purchase is the top option available to date. The mobile application development firm can guide you regarding the in-app purchase in detail.
Best Ways to boost up app revenue
Attract Web Visitors
Your website’s visitors could be the most likely users of your apps. You can readily attract them with promotional offers. For instance you can write on your website Exciting offer for our app users- Get 30 percent off on the first order. Just sign in or create an account in our app to grab this offer to attract them to download your app. Moreover the number of downloads will finally earn you dollars, and therefore, more people should download your app.
Develop Hype Smartly
Primarily fear of missing out always works and the customized mobile app is no exception. You can use this concept smartly to develop the hype for your app. It is better to offer limited period offers like flash sales, deals for the day extensively for the app users. You can come up with just anything that is time-sensitive. It will surely develop fear of missing out concept effectively and people will buy through in-app purchases.
Actively use Push Notifications
It is quality way to communicate with the existing users and push notifications have gained popularity in the mobile arena. Moreover these push notifications have high engagement rates. When it comes to promoting several campaigns push notifications remain to be highly effective. Also use them wisely and in a controlled way since sometimes regular notifications can annoy your app users which lead your app to deletion. Finally by building a careful strategy, you can use push notifications to highly boost purchase through your app.
Provide Loyalty Program
It is noted that loyalty program can encourage users for more purchase. They could enhance the user experience to improve your app’s in-app purchases. Moreover it establishes and strengthens the brand loyalty and you can get a huge base of loyal customers.
Eventually if you have followed App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more assistance from AppMarketingPlus for effective App Marketing.
With so much interesting App Marketing events going on these days, I could find my perfect solace in spending time with Ways in which Social Networks can help with App Marketing.
App marketing with social media can also go wrong and prove to be counter-productive if you do not handle it in professional manner. Here are some do’s and don’ts of marketing your app via the several social media channels available to you.
You can interact on Facebook
Facebook is the most familiar social network in existence today. This media channel provides you a single platform to interact with variety of prosperous users from all over the globe. You can also make sure in developing a strong enough presence for yourself on Facebook. Also become available to your audience on this platform and keep regular constant touch with them.
Users can also Tweet Away
Twitter is another social media channel that allows you get together with your users. You can tweet about your latest activities, achievements and so on. Twitter is also employed by customers as a sort of feedback platform, as also one to contact you in case they have some queries and issues with your app. Also make sure to address all your user issues instantly. If they are satisfied with your service, they will mention you in their own tweets. This would certainly work as additional promotion for your app.
Actively add Novelty to Your App
Take a novel, perspective on your app. You can tell your potential customers why your app is special and how it would assist them better than all the other apps in that specific category. Using the right words to illustrate your app to your visitors is important part of app marketing.
You can add Videos of Your App
Develop interesting videos of your app. Offer users an initial idea of your app by presenting video clips enumerating way your app functions, basic app UI, app navigation and so on. Upload the videos and ask users to add their comments and feedback.
Don’t do following mistakes
Don’t Prattle on Uninterestingly
Your content must be interesting and informative to your users. Do not go on talking about yourself and your achievements. No one wish to listen to that sort of boring prattle.
You can delete Negative Comments
You do get negative comments and feedback on your app. So do not delete these comments, since they will add a touch of reality to your user reviews. You can always make a note of these complaints and try to address them as best as you can. The users can ask dissatisfied users to get in touch with you and immensely try to solve their issues.
