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Ways in which Social Networks can help with App Marketing

by | Jul 18, 2018 | Blogs | 0 comments

With so much interesting App Marketing events going on these days, I could find my perfect solace in spending time with Ways in which Social Networks can help with App Marketing.

App marketing with social media can also go wrong and prove to be counter-productive if you do not handle it in professional manner. Here are some do’s and don’ts of marketing your app via the several social media channels available to you.

You can interact on Facebook

Facebook is the most familiar social network in existence today. This media channel provides you a single platform to interact with variety of prosperous users from all over the globe. You can also make sure in developing a strong enough presence for yourself on Facebook. Also become available to your audience on this platform and keep regular constant touch with them.

Users can also Tweet Away

Twitter is another social media channel that allows you get together with your users. You can tweet about your latest activities, achievements and so on. Twitter is also employed by customers as a sort of feedback platform, as also one to contact you in case they have some queries and issues with your app. Also make sure to address all your user issues instantly. If they are satisfied with your service, they will mention you in their own tweets. This would certainly work as additional promotion for your app.

Actively add Novelty to Your App

Take a novel, perspective on your app. You can tell your potential customers why your app is special and how it would assist them better than all the other apps in that specific category. Using the right words to illustrate your app to your visitors is important part of app marketing.

You can add Videos of Your App

Develop interesting videos of your app. Offer users an initial idea of your app by presenting video clips enumerating way your app functions, basic app UI, app navigation and so on. Upload the videos and ask users to add their comments and feedback.

Don’t do following mistakes

Don’t Prattle on Uninterestingly

Your content must be interesting and informative to your users. Do not go on talking about yourself and your achievements. No one wish to listen to that sort of boring prattle.

You can delete Negative Comments

You do get negative comments and feedback on your app. So do not delete these comments, since they will add a touch of reality to your user reviews. You can always make a note of these complaints and try to address them as best as you can. The users can ask dissatisfied users to get in touch with you and immensely try to solve their issues.

Also Read Best Ways to Increase App Store Ratings

Also Read Successful Mobile App Marketing Strategies

How to improve your App Marketing with App Analytics

by | May 25, 2018 | Blogs | 0 comments

Everyone knows that App analytics offers user engagement metrics, comprising the number of sessions, active devices, and retention to name a few. With these qualitative metrics, one could evaluate the impact of any changes to your product marketing campaigns, to experience which changes improve engagement with your app. It has become necessary of knowing How to improve your App Marketing with App Analytics.

The users might have spent the time, money on building app and with app analytics;one could assess what is working and what is not. Therefore, it is key feature and here are essential tips on how to improve your app marketing.

Think Analytics before You Publish Your App

You should not wait until you have published your app on the app store before you start thinking about app analytics. It is slated that the average loss of app daily active users (DAUs) is 90% within the first 30 days. Without app analytics, users won’t know why your users have stopped using your app. Analysing when testing your app in the Alpha, Beta phases would offer you with valuable feedback that will enable to make updates and improve your first version. Moreover a data-driven beta period would result in a better product at app launch, which is so important for your app success keeping the above statistics in mind.

Presence of More Data Is Not Always Better

One could get too excited with app analytics and wish to measure everything. By measuring everything users can get overwhelmed with all the data as well bloat your app. Generally app downloads go down by 0.45% for every 1 MB your app size increases. It is best to figure out what metrics are relevant and measure them. The metrics that you measure could change as your app or goals change, therefore, it is vital to re-evaluate regularly.

No Data Is Better Than Bad Data

If you base your decision on sub-standard metrics your app is likely to fail. The major decisions on latest app features and marketing budget spend on ads for user acquisition should be driven by the app analytics that you pick to measure.

Also read Android App Marketing Services

Also read Android App Promotion Services

New App Marketing Techniques

by | Feb 12, 2018 | New App Marketing Techniques | 0 comments

The on-going evolution of mobile apps continues to roll on. The apps move away from being standalone platforms and are professionally integrated into comprehensive mobile strategies.

Mobile’s sensational impact has been recognized, and we have started to evaluate it as key part of the business. The firms with the most successful apps are the ones that are willing to put sincere resources into marketing their apps in order to get that mobile app into the hands of their prosperous customers.

Recent studies show the number of people using mobile surpassed those using desktop. The customers demand and expect a mobile app to be a major touch point between them and their favourite brands. More than 90% of the time spent on mobile devices is devoted to app use alone. However it is noticed that customers expect to shop and interact with brands in a mobile environment rather than other channels.

It is vital to note that app marketing is a whole new ball game and they require a new marketing approach. Some of the unique challenges facing marketers would be targeting problems, understanding downloads versus users, app store & Play store rankings, and much more. To assist you navigate the landscape of mobile app marketing, below given are app marketing strategies which are proven to be effective.

Strongly Focus on KPIs specific to the app’s market

The goals must be specific, measurable, realistic, and so on. You need to direct your focus for the KPIs specific to app marketing. These comprise app store rankings, organic and loyal user acquisition, cost-per-download, and app store optimization. Appoint a dedicated team to focus on the significance and benefit of these KPIs in your marketing plan. Your app marketing goals must coincide with the goals of other marketing strategies. Always better to focus on those KPIs that are unique to app marketing.

Dedicate the resources to your app deserves

Studies enumerate that 80% of consumers wish to receive location-based alerts on their mobile phones. You can go for invest in a geo-fencing and push notification marketing strategies because it’s what passionate consumers want. Your goal should be to maintain your app’s visibility in key marketplaces year-round.

Better to Avoid getting pulled in too many directions

Aligning the goals of all different departments in a company might not be easy, but through on going communications and routine meetings with team members, you would stand a much better chance at hitting all of these different goals and minimizing struggles.

Partner your app marketing team with a mobile marketing expert

If partnering with a mobile marketing technology provider, you might wish to explore with the members of your team or any outside agencies that operate your app marketing campaigns. This would reduce of your budget and good chance at achieving an optimal rank among app stores

Market the experience and not the app

Today’s consumers look for the simplest experiences offered by brands In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing details. The strategy of marketing the experience rather than the app has actually caused customer experience to become a front-running issue of businesses across nearly every industry.

Organically lifting your app to new high page ranks

The paid media buys would certainly give your app a boost in the rankings. The more downloads you get through your media placements, the higher your rank becomes in the app stores and thereby how visible it is to potential organic users. The best strategy to achieve organic lift is a burst campaign. Your goal is to achieve your app’s optimal rank, which is actually reached by finding the best balances between ads spend; app store ranking and organic downloads.

Better to Test for tactfulness, not perfection

Measuring the success of app marketing strategies is different than measuring areas of traditional marketing for a few reasons. The best of today might not be the best tomorrow since there will most likely be a more efficient way to relay information just look at geo-fencing. Better to compare the old with the new and select those that serve your needs the best.

Android App Promotion Services

by | May 2, 2017 | Blogs | 0 comments

Android App Promotion Services

It is always noted that all quality Android app promotion services can be quite good particularly when it is expressed through help of best app marketing companies. Not only helps the users overwhelmed with joy but also make the whole App Store optimization worth implemented.

Why should you use Mobile App Marketing Agency?

Having the low average rating and negative reviews, could have bad effect on your app. The global users do not like to install such apps, no matter how good it is. Without proper android app marketing it would decrease your daily installs amount, same as the daily revenue.

App Optimization and App Marketing

As you might have heard before many times that there are several app marketing agency and app marketing services. Without a good App Store Optimization and best professional app marketing company your app would never become familiar.

As users would not find it in the search and will not install if the graphics are done poorly. Keyword installs is presently the number one tool in terms of efficiency of getting tons of economic organic installs and increasing your income. This process is qualitatively done by good app marketing company and android app promotion services.

Why Is App Optimization and Android App Promotion Services so Important?

ASO app store optimization is the vital piece of today’s business generation. The users will never be able to achieve good results and bring your strategy to success without the help of Mobile Application Marketing Companies.

It is enumerated that global users should keep in mind that they have to compete with billions of existing apps. For this reason, Mobile Apps Marketing, App PR Company, App PR Service, app marketing companies can appear to be your only chance to gain recognition and stand out from your main competitors. Moreover the latest reports show that customers mainly use app store search to find new applications.

HOW TO GENERATE BUZZ BEFORE RELEASING YOUR MOBILE APP

by | Dec 30, 2015 | Blogs | 0 comments

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It is trusted that a media push could leverage the publicity of your app and even drive downloads, such best efforts do not last for a long period. There have been numerous analysis that determined long-term effect of promotional campaigns. The cogent campaigns have attracted millions of viewers for particular period of time and after the promotions stop, these apps could not attain the success for long. Such expedient strategies did not work for the mobile app success in the long run.

You might think for going press releases and numerous mailers to several inboxes but these strategies work for a temporary period of time. Relying on outside forces for driving your app to immense success is of no use.

Steps to promote an app for long period of time

  • You could start marketing your app before its launch. This would assist you build a strong foundation for your app marketing efforts.
  • It is better to build up the marketing timeline to a strong crescendo, so that at the beginning of your marketing investment starts soft and conclusively peaks with their successful launch.
  • You could engage potential customers early and get them interested in the app.
  • Seek out prosperous customers so that you get quality feedback and they become well-wishers for the success of your app.

Power of email campaigns

In recent times the email campaigns are not given much prefernce particularly after the proliferation of social sites and tools. You could build your vital email list comprising your familiar social media contacts and leverage Twitter messages, efficacious landing pages, or comparable social media spreading tools so that you could attract everyone’s attention. Email marketing is beneficial and would reflect majority of users who are not tech-savvy but interested enough to be the app’s early adopters.

Blog your way in

It is better to start a blog that is dedicated to the app and it’s popular development. You could also ask for feedback about the app’s important features and even credit them for assisting you out. You could also utilize choices to blog comprising Blogger and WordPress with consistent way. Blogs are utilizied to connect and marvel relationships with early users of the app which would assist you promote the app after successful launch.

Blogging is key in building interest around your app and also for quality search visibility. One could also utilize targeted keywords, write quality content, and use quality links to connect to the online influencers for good reach through search engine rankings. It is also possible to analzye your primary purpose of the app and what the customers require, using keywords from the Google Adwords Keyword Planner.

Post Your App on Preapps Community

PREAPPS comprise a effective community of users who are keen to utilize new app ideas before they plan to release the app. The global users could sign-up and even be a beta tester to know the latest apps and core concepts. Once you post your app, other users would approach you to beta test your app. This move would attain you inputs and positive feedback to work. One require to offer information’s such as app name, description, price, domain, release date, screenshots and icons to register your app. You could always update the details any time.

Get sneaky with the assistance of sneak peeks and lucrative teasers

A visual works wonders in the psyche of the public and so “sneak peeks” are efficacious in catching the people. It is better to introduce a sneak peek for your app comprising some interesting screenshots from your app and a brief promo about what the user could anticipate from your app.

An app-specific website could also invite users to the app and give a glimpse into what they could actually expect from the app. Eventually the Sneak peeks could attract hundreds of users and sometimes even thousands, offering a immense list of interested users.

Beta testers would help marketable app for you

It is revealed that beta testers could be your good supporters and even market your app through word-of-mouth. These testers are professional resources for attaining a reach to your targeted global audience. A closed beta attracts numerous users to the app and creates interest in people who are eager enough to know about the familiarity of the app.

In conclusion marketing your app before any successful launch is a acumen idea, but one should be smart enough to use necessary tools and resources that could really create buzz for your app. Social media is a best place to start, but a blog or an email campaign could also work amazing for the visibility of your app.

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