How to Craft an Effective App Store Listing
Crafting an app is much different from making it popular in the App Store. Many of the developer don’t know how to get success by listing the app effectively. Writing sales copy is the most difficult part but if you can deal it in the following parts, things can be sorted out well.
Title and Description
Keyword optimization though required in the app name, should not be dealt with aggressively. It is important to create a robust app and then use the name of the app in the title of the content of description.
Keyword optimization to some extent is important when your app is based on a certain thing, like camera or music player. However, it is more important to concentrate on the description. The app store will display only the first part of it, and keeping it short and crisp would definitely help. Apart from description the image of the app is the most attractive part for the users. Make sure to choose the best five images that describe your app.
It is important to make the first paragraph as compact as possible with key features of the app, rather than the new things in the latest version.
The following are the part that you require taking into consideration while drafting app store listing
You are allowed to use only 3 links, link to your website that contains the product, support for app and license agreement. Make sure to utilize them well. Each of these are important and the support system has to be efficient enough to deal with the problems faced by the user.
Visual appeal of the app matters a lot to people and thus, this marketing element should be fabulously design. Make it as lucrative as possible.
While writing what is new in your app, focus on the main and attractive features that really make a difference.
You have to be very sure about pricing your app. If the price is too low, or the app is given out free without any paid and lucrative update, then developing it to the next level would not be possible. Very high priced apps are generally ignored by potential buyers.
Make sure to provide screenshot of the app because you cannot use video. The screenshots should be such that the customers get a good idea on what to expect from the app. You can use more than one screenshot and can edit them to show the function of buttons.
You also require including the app rating in the listing. If you app is high quality and bug free, you will get good ratings. The potential buyers get influenced by the rating and reviews. Though you can manipulate the rating by creating fake account and providing fake rating, it is better to look back into the details and omit the possibility of negative review. That way you can actually provide something good to the buyers and they would rate you high, naturally.
The order of the rating and review received requires to be organized well. It has a great influence on the customers and if you want the users to pay for your app, it is important to determine the order of the reviews. The negative review should never feature first on the list of reviews. It is always better to avoid any wrong path. You can get good reviews and rating if you provide after sales services to the customers. You need to have more reviews than a low priced or free app, if you are charging higher price for the app. Make sure that your rating is good enough because otherwise, your customers will not pay you for the same.
It goes without saying that rating has some impact on the buying nature of customers, though no one is sure how much. When people were asked if they consider the rating of the app as a determining factor in actual purchase, 48% said it is very important, 43% said it is a little important and just 9% said that it is not that important.
It is important to consider each of your customers well because they will have a great impact on your publicity. You can use blogs, articles and word of mouth publicity for spreading awareness about your app and in that case rating won’t matter. Test your app to make it error and bug free and then launch it successfully. If your app is free from error and it delivers a great game or utility to the user then nothing can stop it in the long run.