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Why keywords are important for SEO marketing and how to find the right one

Selecting the right keywords and keyword phrases is one of the most crucial steps in successful search engine optimization. Thus rapidly increasing traffic to your site is main priority, but also attracting the right audience is most necessity.

Picking the most effective keywords to connect with your target market can actually take time and research, but the results will be far more worth it.

You must think like a customer

It is necessary to identify your target audience and put yourself into the shoes of a customer when you develop your initial list of keywords. One should ask themselves, ‘If I want to find one of the products or services, what will I type into Google?’

It is also better to consult others, such as friends, family members, or even present customers to get their exact opinion they would use when searching for your products or any other kind of services.

Actively Study the competition

One must make a list of their main focused competitors and go to their websites to examine what keywords they are targeting. It is also suggested to wholly read their content and see their metatags to assist in identifying the keywords they are primarily targeting. Just finding your competitor’s keywords will not only assist in broadens your list of capital ideas.

Necessary to understand the long tail keyword

Primarily the long tail keywords are best combination of three or more words or phrases. It is seen that long tail keywords highly tend to boast lower search volumes, they specifically attract more relevant traffic and simpler to rank well on. So picking long tail keywords greatly assist to specify your product or service.

If you have followed our best App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.



In modern development of mobile app technology everyone wish to have good success in keyword optimization. If you are looking to improve the search rank of your app in iOS App Store and Google Play, then you must know about How to Brainstorm Keywords for your App.


Nobody knows the app better than you, the passionate developer or creator of the app. It is natural that one could literally write down whatever comes to mind when thinking about your app. But it is also necessary that they must think about in searching qualitative way while if looking for an app in the same category. Then you could professionally build a spreadsheet of keywords to keep track of all your immense future efforts.

Keyword Spying:

After brainstorm of keywords then you could look at what other apps in your niche are doing. This actually means spying on the keywords of your competitors, particularly those with massive successful ones. You could perhaps find some words that work efficaciously. It is also revealed that not all of the keywords you find from your competitors could be applicable to your app, since no two apps are as similar and exactly same of each other.

Keyword Tools and Suggestion Sites:

In fact there are a lot of keyword suggestion tools that could assist you to make a better list of keywords. Based on the keywords on your qualitative list, these expedient tools would yield some suggestions. The familiarly used ones are Google Keyword Planner and Google Trends.

You don’t require to pay anything or set up a Google Adwords campaign for that. It’s the right selection if you’re launching your app in Google Play. If individuals searching for some persuasive tools focus more on iOS App Store, then you could always ask for advice from MobileDevHQ, Sensor Tower, SearchMan and App Store Rankings. Wordpot and Wordstream could also be your perfect resources.

Review Mining:

It is often illustrated that reviews are best place to get some novel ideas. You could begin searching in the reviews of your app. This would require a large amount of reviews. If you don’t have enough reviews, you could turn to your other competitors. Initially you must start with the 5-star reviews.

It would be time consuming if you scroll down and try to select beneficial keyword ideas. By using review analysis tools they could assist in filtering through reviews and put the best ones on top. It is also possible to scan the reviews and pick those keywords, which appear more often than others and are pragmatic for further investigation. Moreover they could offer you with the rate of the reviews. Scanning tweets and Facebook posts that come up in an app related search could also offer you better keyword ideas.

Useful Tools

Keywords’ performance is professionally measureable so here are some beneficial tools to track your search rankings, analyzing your keywords, selecting better keywords, and get updates about your competitors.

  • MobileDevHQ: All-in-one app store ASO tool, covering keywords suggestions.
  • AppTweak: Provides best ASO and detailed analytics.
  • AppCodes: Expediently Track competitors & check out popular keywords
  • Sensor Tower: Provides detailed keyword analysis.
  • AppFigures: Best App tracking platform with quality analytics.
  • SearchMan: Best Keywords tool for iOS Apps

Look at what’s popular on the Web, using tools like

  • Google Adwords Keywords Planner
  • Google Trends