It is trusted that a media push could leverage the publicity of your app and even drive downloads, such best efforts do not last for a long period. There have been numerous analysis that determined long-term effect of promotional campaigns. The cogent campaigns have attracted millions of viewers for particular period of time and after the promotions stop, these apps could not attain the success for long. Such expedient strategies did not work for the mobile app success in the long run.
You might think for going press releases and numerous mailers to several inboxes but these strategies work for a temporary period of time. Relying on outside forces for driving your app to immense success is of no use.
Steps to promote an app for long period of time
- You could start marketing your app before its launch. This would assist you build a strong foundation for your app marketing efforts.
- It is better to build up the marketing timeline to a strong crescendo, so that at the beginning of your marketing investment starts soft and conclusively peaks with their successful launch.
- You could engage potential customers early and get them interested in the app.
- Seek out prosperous customers so that you get quality feedback and they become well-wishers for the success of your app.
Power of email campaigns
In recent times the email campaigns are not given much prefernce particularly after the proliferation of social sites and tools. You could build your vital email list comprising your familiar social media contacts and leverage Twitter messages, efficacious landing pages, or comparable social media spreading tools so that you could attract everyone’s attention. Email marketing is beneficial and would reflect majority of users who are not tech-savvy but interested enough to be the app’s early adopters.
Blog your way in
It is better to start a blog that is dedicated to the app and it’s popular development. You could also ask for feedback about the app’s important features and even credit them for assisting you out. You could also utilize choices to blog comprising Blogger and WordPress with consistent way. Blogs are utilizied to connect and marvel relationships with early users of the app which would assist you promote the app after successful launch.
Blogging is key in building interest around your app and also for quality search visibility. One could also utilize targeted keywords, write quality content, and use quality links to connect to the online influencers for good reach through search engine rankings. It is also possible to analzye your primary purpose of the app and what the customers require, using keywords from the Google Adwords Keyword Planner.
Post Your App on Preapps Community
PREAPPS comprise a effective community of users who are keen to utilize new app ideas before they plan to release the app. The global users could sign-up and even be a beta tester to know the latest apps and core concepts. Once you post your app, other users would approach you to beta test your app. This move would attain you inputs and positive feedback to work. One require to offer information’s such as app name, description, price, domain, release date, screenshots and icons to register your app. You could always update the details any time.
Get sneaky with the assistance of sneak peeks and lucrative teasers
A visual works wonders in the psyche of the public and so “sneak peeks” are efficacious in catching the people. It is better to introduce a sneak peek for your app comprising some interesting screenshots from your app and a brief promo about what the user could anticipate from your app.
An app-specific website could also invite users to the app and give a glimpse into what they could actually expect from the app. Eventually the Sneak peeks could attract hundreds of users and sometimes even thousands, offering a immense list of interested users.
Beta testers would help marketable app for you
It is revealed that beta testers could be your good supporters and even market your app through word-of-mouth. These testers are professional resources for attaining a reach to your targeted global audience. A closed beta attracts numerous users to the app and creates interest in people who are eager enough to know about the familiarity of the app.
In conclusion marketing your app before any successful launch is a acumen idea, but one should be smart enough to use necessary tools and resources that could really create buzz for your app. Social media is a best place to start, but a blog or an email campaign could also work amazing for the visibility of your app.
In rapid development of mobile app technology it is necessary to try out Video for App Marketing. There are ofcourse different channels to promote your app with video. The types of video you want to create is going to depend on where you actually plan to use it.
Before beginning to work on your video, you wish to know if you’ll use it on the app stores, for user acquisition or for something else (website, PR, etc.). There are plenty of novel ideas on where to utilize video to promote your app and to give some tips on how to get the best out of every beneficial channel and what type of videos works best on each.
There are many Video Platforms respectively as YouTube, Vimeo, Daily Motion where one could begin by uploading your video on a relevant video platform. Also make sure that you select a video title that comprises your main keywords and also using respective keywords in the video description. In case if you have a voice over or text in your video, add that somewhere in the qualitative description. It is revealed that the description’s text is searchable on video platforms like YouTube.
You could also place video on your app website or your app landing page. It is better to have a proper thumbnail with a play button or the video directly on the page. It is always suggested to pick right thumbnail/preview of your video wisely as it could actually change the number of people watching your video. The better your video and the more individuals watch it, the more chances you have to convert your website visitors into prosperous app customers. You could also share your video with your community on your Facebook or Twitter accounts. If your adorable followers/fans like your app, they are more likely to share your video than a regular status update.
Bloggers and Journalists
When reaching out to quality bloggers and journalists, your pitch of video must be best assets. Generally they might not have time to read your press release, but if your pitch is efficaciously good then they most likely have 30 seconds to watch your quality video and decide if they wish to know more. For developing a video it takes sincere effort, but it could be of amazing value when you start pitching your app.
If people have numerous apps targeting the same audience? Then you have good opportunity for cross promotion. It is possible to place in one app an ad launching a video of another of your apps. But care should be taken that video requires to be very short about 15 seconds. You could just have a link in the “More” section of your app.
Awards, Pitches and Contests
You could also try Awards, Pitches and Contests. Generally some of them require a demo or promo video. No need to convey that if your video is best and engaging, you have more chances to win. For other cases you’ll have to perform demo of your app in front of a selected jury. Live demos could go well and quality video, to the accurate point, could convey your message more efficiously. Eventually Video is a powerful way to enumerate what is unique about your app and why people require it.
In modern development of mobile app technology everyone wish to have good success in keyword optimization. If you are looking to improve the search rank of your app in iOS App Store and Google Play, then you must know about How to Brainstorm Keywords for your App.
Nobody knows the app better than you, the passionate developer or creator of the app. It is natural that one could literally write down whatever comes to mind when thinking about your app. But it is also necessary that they must think about in searching qualitative way while if looking for an app in the same category. Then you could professionally build a spreadsheet of keywords to keep track of all your immense future efforts.
After brainstorm of keywords then you could look at what other apps in your niche are doing. This actually means spying on the keywords of your competitors, particularly those with massive successful ones. You could perhaps find some words that work efficaciously. It is also revealed that not all of the keywords you find from your competitors could be applicable to your app, since no two apps are as similar and exactly same of each other.
Keyword Tools and Suggestion Sites:
In fact there are a lot of keyword suggestion tools that could assist you to make a better list of keywords. Based on the keywords on your qualitative list, these expedient tools would yield some suggestions. The familiarly used ones are Google Keyword Planner and Google Trends.
You don’t require to pay anything or set up a Google Adwords campaign for that. It’s the right selection if you’re launching your app in Google Play. If individuals searching for some persuasive tools focus more on iOS App Store, then you could always ask for advice from MobileDevHQ, Sensor Tower, SearchMan and App Store Rankings. Wordpot and Wordstream could also be your perfect resources.
It is often illustrated that reviews are best place to get some novel ideas. You could begin searching in the reviews of your app. This would require a large amount of reviews. If you don’t have enough reviews, you could turn to your other competitors. Initially you must start with the 5-star reviews.
It would be time consuming if you scroll down and try to select beneficial keyword ideas. By using review analysis tools they could assist in filtering through reviews and put the best ones on top. It is also possible to scan the reviews and pick those keywords, which appear more often than others and are pragmatic for further investigation. Moreover they could offer you with the rate of the reviews. Scanning tweets and Facebook posts that come up in an app related search could also offer you better keyword ideas.
Keywords’ performance is professionally measureable so here are some beneficial tools to track your search rankings, analyzing your keywords, selecting better keywords, and get updates about your competitors.
- MobileDevHQ: All-in-one app store ASO tool, covering keywords suggestions.
- AppTweak: Provides best ASO and detailed analytics.
- AppCodes: Expediently Track competitors & check out popular keywords
- Sensor Tower: Provides detailed keyword analysis.
- AppFigures: Best App tracking platform with quality analytics.
- SearchMan: Best Keywords tool for iOS Apps
Look at what’s popular on the Web, using tools like
- Google Adwords Keywords Planner
- Google Trends
In this modern world entertaining kids is not simple for which you should not allow kids get bored. The hardest thing of all is to educate and entertain, whilst obtaining back a bit of time for yourself. The present scenario conveys that Kids love playing good apps on smartphone and tablet.
There are virtually several thousands of kids apps for Android, iPhone, smartphone, tablet and iPad. But not all apps are special. Some would entertain your kids in a special manner. After several analysis it is found that following list of Kids Apps for Age 2-3 successfully benefits everyone.
A Funny Rocket Constructor for iOS
A Funny Rocket Constructor by HappyTouch is amazing app for toddlers, particularly for those who love rockets, space and astronauts. As generally with most HappyTouch apps, users could try the app out for free. The camera offers for additional entertainment and variety, which provides kids a great opportunity to experiment. This Rocket game is particularly for toddlers which has easy navigation. The Kids could fly along via camera function. There are several rockets with safe parental area. It is the special product developed by Concappt media.
Eventually the Kids and toddlers could now construct their own rockets with the kids app namely A Funny Rocket Constructor by HappyTouch. Once they’re completed and set, they could even fly into space with their self-constructed rocket.
DOWNLOAD APP HERE :
ABC Gurus for iOS
Among several other apps this ABC Gurus is entertaining and funny alphabet app, which from our view of point is performing amazing job. Even if you already own a lot of alphabet and ABC apps on your iPad or iPhone it is still best to download this app, as it is overwhelmingly regarded quality app. The combination of coloring, playing and learning is so perfect that it extremely motivates children to occupy themselves for a long period with the app.
ABC Gurus for iOS is the latest alphabet app for preschool kids, which is just as much fun and educational, since passionate kids are allowed to design their very own letter-figures, which then come to life.
If parents are searching for a fun and creative app to inspire preschooler for learning the alphabet and phonics, then this is the right kind app for kids. As all we know that phonemic skills are key where preschoolers require to acquire. It is important part of learning in developing phonemic awareness, so this app has perfect understanding where individual sounds are associated with individual letters.
DOWNLOAD APP HERE :
Tiny Farm for iOS
Tiny Farm is not as tiny as it seems and if you are in the farmyard with animals, tractors and lots of adventures would be expected. You could explore life in the country of hidden object game with over 90 interactive stories, funny sounds and loads of fun.
A lot of fun and humor has been imparted into this and lots of strange things, such as a UFO, a guiding robot and a submarine appear in this app which certainly know how to surprise people. Eventually the mix of realism and fantasy in this new Hidden Objects app is amazing. Tiny Farm is a wonderful addition to the Hidden Objects apps and popular sequel, that could be suggested without hesitation.
In all four scenes with around 90 hidden animations and things to discover, the kids experience life on the farm, and discover at the same time a whole host of crazy and much valued detail-rich stories. It is a quality product from makers of Wonderkind.
DOWNLOAD APP HERE :
Eli Explorer for iOS
This popular Eli Explorer for iOS is regarded as 2015 Parents’ choice award winner. It is certain that kids would laugh out loud as they discover their first 100 words and phrases by exactly learning their apt meaning with accurate pronunciation in 10 different languages.
This app is popularly designed to professionally encourage kids to explore while learning their first words in a safe, interactive world free from challenging levels and strict rules.
With the multilingual narration, Eli Explorer provides educational value compared to other kids apps that don’t contain narration. Guide Eli as he flies around magical game environment to uncover hidden surprises in a forest, on mountaintops and inside his home. It is eventually neat app for young kids to learn object names and first words by means of perfect exploration. The kids would repeatedly play their favorite interaction so they actually absorb the meaning of new words and improve pronunciation through constant repetition.
DOWNLOAD APP HERE :
Busy Shapes for iOS
If you are a parent in search of novel way to sharpen your kids reasoning skills and awaken their intelligence then this Busy Shapes for iOS would beneficially suit your requirement.
Busy Shapes for iOS professionally assists kids to improve their ability to handle simple objects through a series of challenging puzzles, in which they actually change simple shapes and place them in proper holes. Along with this the app responds to each child’s actions with positive guidance and apt motivation.
Moreover the Busy Shapes for iOS app’s digital exploratory playground constantly refreshes with several objects, which keeps kids interested and aptly engaged. You have real-time dashboard to monitor progress. Also comprise array of kid-friendly features, such as “passing” swipe control & much more.
Busy Shapes for iOS powerful AI actually supports each kids unique learning journey. For instance, the AI tracks the time it takes each kid to complete a level, and increases or decreases difficulty accordingly. Busy Shapes for iOS is specially designed for children from 2 years old.
DOWNLOAD APP HERE :
Alphabet Flashcards for Android
Alphabet Flashcards for Android is a perfect educational app to assist your kid in learning the alphabet by effectively using flash cards. You could easily swipe through letter flash cards, and gently tap on a card to reveal a random word with picture starting with that letter. In addition the sound of each word or letter is pronounced clearly for your kid to copy.
The app comprise over 100 fun pictures to keep your kid amused. The pictures are generally randomized so as to keep your child guessing. The clear sounds could be played automatically or on button press. It has fully automatic function where one could change cards automatically. You can also swipe through the cards in order or go through the cards in random order.
DOWNLOAD APP HERE :
We wish to know which apps your kids prefer. Let us know in the comments below what great apps your kids like to play with and we’ll keep updating this story with your additions.