The variety in this ASO tools objective also provides up something new for each feature, so it’s not always the same thing for cherishing the new unique techniques. Overall, the users enjoy amazing benefits with the ASO tools for their small businesses.
It is always noted that everyone is new to the globe of mobile apps/games and one have heard of something ASO but you’re not sure if it’s a sea, a big association, or an app marketing firm process? Though it can be hard at the beginning when you don’t know anything about App Store Optimization and this is why we developed this blog to wholly help you discover what it is, how it works, and why it’s so helpful.
We know that App Store Optimization, also known as ASO or App Store SEO, is the important process of optimizing a game or application in order to maximize its visibility in the stores in Search and Explore, actively increase traffic to listing and improve conversion rate to immensely generate the maximum volume of organic downloads.
They also bring free high-quality users for Android and iOS app, assist in reducing UA (User Acquisition) costs, and are the key base of any Mobile Growth strategy. This main process needs a critical understanding of how the stores work, the target user base, and the most relevant keywords potential users are typing or speaking to eagerly find apps or discover new ones.
Moreover, as stores are continuously evolving, nowadays it is relevant to make applications visible in the Explore / Browse. In addition, App Store Optimization is not only about search. It never has been.
Key Benefits of App Store Optimization – App Marketing Plus
The main truth is that App Store Optimization is the way to your mobile business. Thereby without working on an ASO strategy, it will be difficult to get the result you expect, both in terms of ranking and of discoverability.
Moreover, this ASO is important for your app to get more organic downloads and enable you to spend less money on paid downloads. Primarily the ASO strategy should be actively implemented hand in hand with the UA strategy to get the top results.
It is also enumerated that ASO enables your app to be more easily accessible since more simple to discoverable. Also, a lot of users browse the stores without knowing what they like to download so it is a golden opportunity to get new users to find your product.
Thereby working on ASO together with your UA strategy could also bring out great results. This popular UA has a top impact on organic downloads and working on them both is key to develop a long-term growth strategy. UA will increase your app download volume and thereby grow in featured sections of the stores. In addition, working on UA and ASO together also professionally enables you to improve organic uplift.
Primarily this App Store Optimization is more than crucial if you have a mobile business. It is regularly evolving so you need to keep an eye on the stores and how they change. In addition, this ASO is a long-term investment that could definitely change the results you get from your app.
Key Mechanics of ASO
You have known factors that primarily influence the app optimization for iOS & Android applications.
Feature of On-metadata factors
On-metadata factors are those main elements of the product page or listing that can be modified within App Store Connect or Google Play Console in order to ameliorate app store keywords rankings actively explore visibility and raise conversion rate to download, one of the most important KPIs.
About Off-metadata factors
It really happens in SEO and off-page factors, Off-metadata factors are those external factors that are not actually under the control of the developer. The elements that are not under our control are volume and speed of installs, ratings + reviews and, maybe, user engagement.
Important App Store Optimization strategy for Mobile Apps & Games
Feature of Keyword research/market research
Selecting the right keywords is crucial for app store search success. You should target those with high relevance, high traffic and low difficulty or competition. The Keyword strategies are actually different for each app. For instance, for new apps, it’s always better to use mid and long-tail low competition terms to gradually change them with some with more traffic and competition. Take care that to get the maximum visibility, your app or game should be global with all languages optimized.
Optimize for Visibility – Search + Browse & Conversion
Popular Apple iOS App Store
You can add keywords in the App Name (30 characters), Subtitle (30 char) and keywords field (100 characters). So, a total of 160 characters, although there is a “hack” that permits using much more than 100 characters in that special field.
Familiar Google Play Store
It is good adding keywords in the title (30 char), short description (80 char), and description (4,000 characters). So unlike Apple, Google indexes almost all text that appears in the store listing. Google Play, when it comes to Search, is much more similar to SEO.
Important Conversion Rate Optimization (CRO)
It is explained that A/B test listing elements like icons to increase CTR in lists, feature images or screenshots to boost conversion rate and get more installs with the same traffic.
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