Releases of new mobile app advertising we all love them, it’s just helps in many ways because you can get enough beneficial features gathered up to effectively use them. We understood that mobile app advertising is fast becoming a dominant tool for brands to reach global customers.

Mobile app advertising primarily refers to ads and ad campaigns expressly professionally designed for mobile devices. For this context, Mobile devices comprise smartphones, tablets, or wearable devices. In addition, Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.

Important Advantages to Mobile App Advertising – App Marketing Plus

With Increased Time Spent On Mobile Devices by Consumers

With a report study from World Advertising Research Center, two billion people already access the internet via only their smartphones. It is the equivalent of 51 percent of all mobile users worldwide. Thereby with six short years, 72% of all internet users will access the internet extensively via mobile devices.

The Mobile Ads Reach a Broader Market

It is enumerated that the internet traffic via mobile devices exceeds traffic via desktop devices, and that’s been true for several years.

About Mobile, app advertising is a Better Buy

According to reports, Phone-based CPCs cost 24% less than desktop clicks. Phone-based ads have a 40% higher CTR. Also don’t say mobile users don’t make purchases: 35% of mobile and tablet shoppers buy products at least once a week, compared to only 15% of desktop users.

Feature of Geo-targeting Capabilities

The mobile also professionally enables location marketing in a way that desktops can’t match. And, since consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them.

Different Kinds of App Advertising

Quality In-app advertising

We experience that it’s impossible to talk about mobile use without talking about apps. Thereby so, if you’re going to test mobile app advertising, you owe it to yourself to test app advertising. Moreover, it’s not like there’s a shortage of apps. If you can select the right apps and show the right creative, in-app advertising can work primarily really, really well.

With Mobile video advertising

It is stated that mobile videos work if you can develop enough creativity and test it fast enough before ad creative begins to fatigue.

The Location-based advertising

Mobile users have their devices with them almost all the time. That opens up a world of quality opportunities if you’ve got a local business or a business with brick and mortar locations.

About Banner advertising

It is said that even the much-maligned banner ad has a place in mobile app advertising. There’s a number of inventory for mobile banner ads, and so if you can cherry-pick where these ads appear and pair that with good creative, mobile banner ads can work.

Respect to Pop-ups

Primarily these are just like the pop-ups (aka “overlays”) you’ve been viewing on web pages for years. They’re actually just smaller and professionally designed for mobile screens.

About Native ads

Native ads are actually published either in social media feeds or on websites. They’re called “native” since they look like the content surrounding them. Native ads must use high-quality content. Moreover, they also tend to “soft sell” advertisers’ products, if they overtly mention them at all.

Quality Voice ads

We understand that Voice search is not just coming it’s here. And while paid voice search hasn’t really taken hold yet, it won’t take long.

Moreover don’t overlook mobile app advertising channels, either. Almost all of the types of mobile app advertising mentioned above can run on social media, display ad networks, search ads, and even Amazon ads. So in case if you’ve tried just one channel or mobile ad format and it didn’t work, keep testing.

Features of Planning a Mobile App Advertising Campaign

Get to know your audience

The mobile interfaces might be simplified compared to desktops, but they’ve got just as many distractions. If you wish your message to get through all the noise, you’ll require knowing what kind of messaging will appeal to your ideal users. One should also need to know which channels and publishers your ideal users flock to.

Better to find out which channels and ad formats fit your budget

One should not blow your budget on a display ad in Washington if a few in-app ads will work.

Must get your tracking and reporting dialed in

Data-driven marketers love mobile app advertising. It’s a good blend of art and science, with the art driving the acumen development and the science requiring a lot of number crunching. While it’s unique to find someone who can manage both aspects, there are tools that can make up for any shortcomings in your teams’ skill set.

Develop creative ideas

It is known that creativity is your most efficient lever to ameliorate performance. More importantly now that Facebook and Google have adeptly taken over intraday bidding and budgeting. It is also simplified media buying with improved machine learning algorithms. Eventually, advertisers require superior creativity to achieve breakthroughs, and experienced Facebook and Google partners can offer it.

Utilize Optimization Algorithms to Their Advantage

It is seen that Facebook and Google have greatly improved their optimization algorithms so much recently that advertisers of all sizes can access sophisticated optimization algorithms without becoming social advertising experts. Moreover, new and established companies can easily automate the most repetitive aspects of campaign management and achieve comparable financial results. This primarily means social advertisers are now free to immensely focus on what really counts: creative development, creative testing, and audience selection.

Wrap Up

In case if you haven’t allocated a significant slice of your digital advertising budget to mobile ads, you’re actually missing out on an attractive traffic stream. Presently everybody’s on their phones these days. Thereby your ads should be there, too.

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The Global people are passionate about learning essential SEO because while they wish to implement, they prefer knowing about inner depths and important Analytics apps for the iPhone and Android. If people are going to launch their mobile app, they must likely consider the differences between optimizing a simple site and a mobile app or game. They also consider how to measure and data analysis process which will be different.

Thereby without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. There are new better tools, new terminology, new reports, new rules for efficiency, and so on.

Few Promotion and Measurement Tools

Google Ads

You can perfectly advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos, and mobile apps.

AdMob

It is also a good idea to advertise your app in other apps. You can also permit ads in your app to generate additional revenue.

Marketplaces

It is regarded that the marketplace is often the destination URL for your ads. It’s where a variety of paid and free apps are available for download. There is App Store or Google Play for you. These marketplaces give you important information about your users, like their referral source, which can help you make smarter marketing decisions.

Select a Revenue Model for Your App – App Marketing Plus

Paid app

It is a one-time fee to download the app, alternatively, you can permit users to download the app for free and utilize a freemium model i.e. upgrades and premium features require users to pay a fee.

In-app purchases

One can also sell goods/services to users after they download and begin using the app. For instance, you sell coins in a game or users sell virtual products to other users. Generally, of course, you can also sell physical products in-app.

In-app ads

As earlier mentioned, AdMob permits you to display ads banners and full-screen displays, etc for other apps within your app. Every time your users click an ad in your app, you earn revenue.

Getting started with Android apps

Utilize the Android Studio to help with development.

• You can use the Google Play Services SDK, which gives you access to all of Google’s services, including Google Analytics and Google Play.
• Develop an AdMob account, which will also create Google Ads and AdSense accounts for you. Be sure to link your AdMob account to your Google Analytics account.
• Also, make sure your AdMob account is linked to your app in any marketplaces it may be in.
• Thereby after you’ve linked Google Analytics successfully, you’ll see data in the “Analyze” tab of AdMob within 24 hours.

Getting started with iOS apps

• If you’re starting to build for the App Store, always ensure you have a Mac that’s running at least OS X 10.8 and Xcode, which comprises the iOS DSK.
• One can also use the Google Analytics DSK for iOS on its own.
• Develop an AdMob account, which will also create Google Ads and AdSense accounts for you. Be sure to link your AdMob account to your Google Analytics account.
• Also, make sure your AdMob account is linked to your app in any marketplaces it may be in.
• So after effectively you’ve linked Google Analytics successfully, you’ll see data in the “Analyze” tab of AdMob within 24 hours.

Five Important Promotion Channels

Search ads

You have always text ads that appear on search engine results pages based on the search term i.e. Google Ads.

Display ads

There are banner ads that appear on websites, in videos, and within other apps. One can also target an audience based on similar content or you can choose specific places to advertise. It is also better to use display ads for remarketing/retargeting.

Social media

Social media is pretty self-explanatory. The user can use social media to promote your app, either organically or paid. It professionally works best when it’s built into your app. For instance, permitting users to connect to Facebook, ask for lives from friends, announce achievements, etc.

Popular Email marketing

If you can capture your users’ emails, you can use email marketing to retain and re-engage them e.g., “You have one new friend request”. Similarly, you can also advertise your app in third-party newsletters to reach an extended audience.

Apt Marketplaces

While users are often being driving third-party traffic to marketplaces, marketplaces are also designed to promote your app. It could be found via search, via popularity ratings, etc. It is why ratings and reviews can be so impactful.

Google Tag Manager Implementation

• You must have a very in-depth measurement strategy and implementation plan prior to development.
• Better to understand that the development of the GTM SDK in mobile might take a little longer than the GA SDK depending on your plan.
• Professionally prepare for the debugging process
• You must educate your marketers to properly tag all their campaigns so you get your correct referral information.
• Also, be comfortable with not necessarily getting every single piece of data because of the dispatch process and the realities of mobile devices.

As long as you understand all that, and prepare for it, you’ll be ready for the additional power and insight that a proper implementation using the GTM SDK will bring good results which are totally worth

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These days, while most of my time has been getting spent implementing new app marketing strategies, I wish to take a break from exploring the vast map of popular strategies to my business for some quick sessions. So this blog covers the important app marketing strategies you need to know and how they can be used to reach your most beneficial targets.

Everything You Need to Know About Important App Marketing Strategies – App Marketing Plus

About your App’s landing page and Blog

Primarily having a landing page is an important mobile marketing strategy that permits users to learn more about your app on mobile web and desktop. It is a cost-effective method where SEO (Search Engine Optimization) can be utilized to attract new users. When setting up your app’s landing page, it’s crucial to provide a visualization of what users can expect if they install.

In addition, your landing page should include links to your app in the App Store and Google Play Store with a clear call to action. Your app vertical will enumerate other requirements, such as gameplay trailers for mobile games. Moreover, illustrating user reviews and including screenshots of your app’s user experience is important.

Primarily you will also want to keep your blog updated on your website. It is another way you can use SEO to find new users and reach your target audience. Precisely your blog needs to be strategically shared across your social media channels, utilizing analytics to uncover the kind of content that is most beneficial to your overall strategy. One can also strategize guest posts and contribute to other blogs for best results.

App Store Optimization

They are the key process of improving your app’s visibility in the App Store and Google Play Store. This is important to your user journey since even if your campaign directs a large number of prosperous users to the App Store, your app still requires being well-presented to complete the install. ASO can also effectively attract organic users without cost.

Similar to SEO, ASO requires you to identify and utilize keywords that will help your app rank high in the App Store. It is also important to include screenshots of your app and a video of in-app use. One can also make use of secondary app categories so users have more than one way to find your app. If possible, one should also localize your app store entry.

Social media marketing

It is learned that as an app marketer, one can’t afford to miss out on social media activity. The users will spend an hour and 22 minutes with social networks every day in the future. It’s good to post regularly across your social media channels and utilizes it for more than just raising awareness of your product. For instance, social media is the best way to build a community and get feedback from users who wouldn’t be incentivized to contact you in-app or through your website.

The content for your social media channels can comprise blog entries, competitions, discussion threads, and user-generated content. This would vary depending on the app vertical where one can discover how through market research but the right channels can be specifically beneficial for apps that have social elements, such as fitness and gaming. One can also primary integrate social media into your app and enable users to simply share content from your app on their social media channels.

About Influencer marketing

It is understood that 90% of shoppers say authenticity is a crucial part of their decision to support a brand. More importantly, Influencer marketing is the use of influencers to reach new users and actively promote your brand. This app marketing strategy has taken the industry by storm in recent years, with a sixty percent increase in influencer marketing budgets this year.

You have many ways in which influencers can be used to achieve your marketing goals. One can give an influencer ‘freebies’ that they could share with their audience or you can have paid product placement. The merit to a paid ad is that you will have more creative control, while simply providing your goods to the right influencer is a cost-effective way to reach an audience.

For instance, influencers can use your app to develop look books, which can then be featured across your app and shared across their social media channels. They are the best way to introduce users to the functionality of your app and offer them a unique reason to install based on their interest in an influence.

Paid user acquisition campaigns

It is the key practice of bringing new users to your app through paid ads. This strategy needs you to set up campaigns and adjust your ad spend over time for best results. It’s crucial to know the users you want to attract and the in-app actions you want them to complete.

While analyzing the success of your campaigns and adjusting your spending for best results in the future, one will have to observe data and spot trends in customer behavior. Moreover, your attribution provider will assist you to measure these results by tracking how many users performed each action. In addition, you will then receive reports that show the quality performing channels. Suppose if you have more than one app, one can play the role of publisher and advertiser by cross-promoting your apps.

The other important App Marketing Strategies are respectively are setting your KPIs (Key Performance Indicators), Retention campaigns, Email marketing and prepare a media strategy for your app.

For more insights into app marketing strategy, App Marketing Plus has a guide for everything you need to know about App Marketing when starting a new startup.

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Releases of new strategies about app ratings we all love them, but let’s face it, sometimes it’s just hard to select them because you can’t get enough quality strategies gathered up in the global market to effectively use them when you wish to due to availability of numerous similar techniques or you just don’t like to plan everything out.

What are App Ratings?

Primarily the App Store rating ranges from one to five stars. The users are given the golden opportunity to rate your app between one and five stars, one representing the lowest rating and five as the highest rating. Precisely speaking, the happier and more satisfied a user is with your app, the higher the rating they will offer you.

More importantly, the Apple app store review is different from ratings. While both are done simultaneously, the app review is more like written feedback of users about their experience when using your app. After your user gives you a rating, they can then give written reviews to explain further why they gave you that rating. The App Store reviews are mostly helpful, whether they are positive or negative. With feedback or write reviews, one can determine the strengths and weaknesses of your app.

Why are App Ratings necessary?

An app rating is important since app reviews and ratings affect your app’s success and visibility in several ways. Thereby good ratings indicate that your app provides benefits to its users. As such this would convince new users to download your app. Moreover, a poor app rating will achieve the opposite effect, chasing users away from your app.

In addition, your app’s rating will affect its chances of being featured. The apps with 3 stars or lower will not be featured. It is enumerated that the app rating is a crucial aspect of ASO. Also, negative mobile app reviews combined with a poor rating will affect your app’s rank, but great quality app reviews and high ratings will assist to increase your app’s rank.

Thereby once your app has achieved a great rating more users will find and download it.  Thereby do everything you can to ameliorate your app’s rating. It will assist to make your app more popular and successful.

5-Star App Ratings Are Crucial                          

We know that mobile app developers and their brands are experiencing interesting scenarios where popular apps that top charts are downloaded the most, but apps can only become familiar if they are downloaded to start with. This primarily means that businesses need to find a way to become familiar with fewer downloads. In short, a high rating attracts users, and yes, quality reviews contribute to the number of times an app is downloaded.

Guide to Improve your App Store Rating – App Marketing Plus

Speed is just a perception

It is seen that a study by Google suggests 75% of mobile web users who experienced slow page loads perceived them as loading quickly. This slow concept can ruin your ratings.

Thereby remove all unnecessary barriers − JavaScript blocking, slow custom fonts, un-optimized image files, etc. If possible, permit users to start using the app whilst the invisible parts of the page finish rendering. Moreover, above-the-fold content should be given priority. In case if there is a problem with the network speed, tell the user something.

Offer Deliver smart design

Primarily responsiveness is often a matter of smart design. You can remove all unnecessary steps so your app is clear and simple. In case if a core process in your app takes too long, the users will close it and use an alternative.

You must fix as many bugs as possible

One is experienced that fast speed and great design won’t save you from negative reviews if your app is bug nature. Thereby writing clean code is harder than ever, so thorough testing is important. One should test as many devices and platforms as possible, also be aware of technology trends to ensure your app is compatible with everything it requires to be and better to fix bugs as quickly as possible.

Better to Use negative reviews to improve

It’s crucial to monitor user feedback to help drive future testing, bug fixes, and design. You can use the mindset that every disadvantage has its advantage learn from negative reviews to show you what your passionate users really look for.

Moreover, no one likes reading a negative review of something they’ve worked difficult on. Also, remember one must learn more from negative feedback than you do from positive feedback.

It is also enumerated that using negative reviews to your advantage is perfect practice. Suppose if they have a bad experience with your app, it’s hard to win them back. They might negatively influence other prosperous users. You can also use beta testing or crowdsourced testing if you wish to test real-world situations.

Time for testing

We understand that testing is becoming more demanding. They are important where you allocate sufficient testing time to your development cycles. It is illustrated that everyone knows 100% coverage and accuracy is impossible. You must calculate the risks and pick the most viable option for your app.

Attain your priorities right

One must remember that speed is the most key factor to most users. Best new features or sleek design might be vital to you but think carefully before compromising speed. Also never stop testing to find bugs early and often. Thereby the sooner you find a bug, the sooner one can fix it early.

Finally if your business is looking for App Marketing, Digital Marketing Agency, Mobile App Reviews, SEO Services, Bitcoin Exchange Script, HYIP Script, Cryptocurrency Exchange Script, HYIP Software, Quality Content Management services don’t hesitate to enlist extra help from GegoSoft.