by wp-admin | Aug 30, 2014 | Blogs |
Creating an app is one thing and getting a market for the app is another uphill task that most app developers have to deal with. You can hire professionals to do the marketing on your job at given price or devise ways to let your app users do the app marketing. One of the major ways to get your users market your app is to make your app go viral.
Essential ingredients to make your app go viral
Once you make your app go viral customers will be able to share over the internet through social media, email or even word of mouth. This is actually the best option for an app developer because you can never go wrong with word of mouth. If you are aiming at marketing your app by making it viral, it is important to incorporate the aspect of virality when building the app right from the start.
In order to be successful in this the app has to pass the following four tests:
- It must have something valuable enough to share – this could be a photo, an article, a playlist or even great vine. Whenever customers get to share any of these they will have the urge to use the app more often
- It must be easy for users to share in order to allow friends to join
- Users must get a reward for sharing the app and get incentives for them to come back.
- More value must be created as more people use the app.
Key rules when implementing a viral strategy
Make it easy for users
If you want to successfully enable users to market your app, make it an effortless app. It should be so easy to use that once you start using it you get fully absorbed in it. You can achieve this by removing any obstacles and doubts that could cross the user’s mind when using the app. Create one click sign in through sites like Twitter or Facebook. Ensure that you show pictures of friends so that a user can identify with the app to convince them to use it. Device a way to encourage users right on the first screen and show them how to grow their network. Besides, show the top actions so that the users have a clear guideline on what to do. Most importantly, make it easier for users to post the app to various social platforms so that it is easier to reach other users.
Offer a reward
Reward works wonders for anybody and the same applies with app marketing when using viral strategy. You should find ways to motivate users who invite their friends to use your app. Any reward will go a long way in bringing in more users. You should also reward the friends that are invited so that more friends will use your app. The rewards could be in form of extra storage, free themes, discounts, and sample sizes, free upgrade to another level or even a character. In order to make the users start using the app quite early make it appear like a promotion whose time is limited. You can consider rewarding loyal users with real cash just to put your marketing to a higher level.
Control should be in the hands of the user
You should state clearly on what your app shares and whether users have control on whether to share or not. It is very important to be transparent so that users will have confidence in using your app. Ensure that you make it easier for users to have control on what they can share.
Retain users to attract more users
It is evident that the more people use your app the more they will let others know about it especially if they have used it for long. You can retain the users you already have through using notifications that often motivate them to use the app always. The notifications could be tips or even messages on what they can get. The notifications are important but they should not be too much that they become a bother. Always target users who have a lot of connections in order to boost the app marketing.
Therefore it is actually possible to get more users to your app as long as you follow the right channel. At the end of the day you will get more financial benefits from the app you created.
by wp-admin | Feb 11, 2014 | Blogs |
The app market is a growing industry with tons of competition. With more than 500,000 apps available at the touch of your fingers, how to get noticed and keep selling are essential keys to the success of your app. SEO and AEO tools can get you noticed, but what are the best tools to keep you selling? Once you’re on the radar, cross-selling and up-selling can keep you growing.
Cross-selling is the art of getting your customers to buy more than one product. Developers with more than one app under their belt can do this by including advertisements for other app products within each app. For example, the wildly successful Candy Crush app includes pop-up advertisements for other games after each level is complete, before you can move on to the level.
Up-selling, on the other hand, might involve getting your customer to buy more content for the app they already purchased. Some apps offer free content, but entice the customer to purchase more by offering a paid upgrade that eliminates ads in the app, or desirable content that must be purchased.
In order to have an app that continues to sell and grow, the use of up-selling and cross-selling should be an integral part of your app marketing strategy.
by wp-admin | Feb 10, 2014 | Blogs |
Marketing app on mobile phones requires skill and knowledge on how advertising operates. These marketing skills are a little different from the traditional product marketing although a few tips could be borrowed.
Here are the most common mistakes in app marketing.
Lack of a proper marketing strategy
When developing an app for sale, it is important to factor in the mode of marketing one intends to use. Having your app advertized on all those sites does not guarantee downloads. The way it appears is quite important. Do not make the ad long and tiring. The instructions on it should be clear. Use fewer words to convey the message. You should also be very careful with your choice of words for the descriptions, titles and keywords. Make the important words stand out. It would also help if you place a segment for satisfied customers to give their feedback for other targeted users to read.
Creating web- based apps
This is another grievous mistake made by app developers who want to make their work easier. A successful app should be able to work even in areas that have low or no internet connections. Building native apps can be a cumbersome endeavor but it pays off eventually as it is preferred by most Smartphone users. If you find it absolutely necessary to use multiple platforms, use one whose programming language supports native apps such as Xamarin, Corona Labs and PhoneGap.
Treating Mobile phones like desktops
This common mobile app marketing error is done by creating a mobile app to look exactly like a desktop app, only on a smaller screen a mobile phone app should have less features than those in a desktop app. This is because a mobile screen is smaller hence it is harder to input details. When developing this app, ensure you simplify it by including the steps that are extremely necessary and leave out those that the app can do without on the mobile. Also use larger buttons as this will make the app easier to manage.
No channels of communication between consumers and developers
Just because a consumer downloads your app, you cannot be guaranteed that they will continue to use it. Not being able to satisfy the customer beyond installation may cost you as a developer and marketer of the app. You should consider providing a feedback platform because sometimes consumers may have issues and queries that need response. When they are not able to get this, uninstalling your app and getting a better phone will be their only option.
Lack of a customer retention plan
Concentrating only on the number of downloads your app gets is a drawback as far as app developing and marketing is concerned. Design your app in a way that will ensure your audience will retain them after download. In case of a game, if it is too easy to finish, the consumer gets bored. If too difficult, they get frustrated. Make sure your app is easy to understand and use. Also, it is advisable to come up with a mechanism that occasionally reminds the consumer that the app exists in their device by providing upgrades and updates.
by wp-admin | Jan 22, 2014 | App Marketing Tips |
Give people something to talk about. The most powerful form of marketing is word-of-mouth and that is because people are more likely to be interested in something if their friend is talking about it. This hits your target market and defines exactly where it is and what it’s capabilities are. This can help you find out a lot of information about your consumers.
Keywords : App Marketing Tips, App Marketing 101, App marketing, App Marketing – Do It Yourself, App Marketing Tips, app promotion
by wp-admin | Jan 20, 2014 | App Marketing Tips |
Reach out to other apps. There are tons of apps out there that have advertisements featuring other apps. The most effective way of doing this is finding out the other apps target market. This can give you a good insight as to if your app will do well if it was advertised on a certain app. If your app is for business owners then putting your advertisement on an app that mostly 7-10 year olds use, chances are you wont get too many downloads because of that ad.
