One of the major reasons of opting for custom mobile app development is to generate revenue, and in-app purchase is the top option available to date. The mobile application development firm can guide you regarding the in-app purchase in detail.
Best Ways to boost up app revenue
Attract Web Visitors
Your website’s visitors could be the most likely users of your apps. You can readily attract them with promotional offers. For instance you can write on your website Exciting offer for our app users- Get 30 percent off on the first order. Just sign in or create an account in our app to grab this offer to attract them to download your app. Moreover the number of downloads will finally earn you dollars, and therefore, more people should download your app.
Develop Hype Smartly
Primarily fear of missing out always works and the customized mobile app is no exception. You can use this concept smartly to develop the hype for your app. It is better to offer limited period offers like flash sales, deals for the day extensively for the app users. You can come up with just anything that is time-sensitive. It will surely develop fear of missing out concept effectively and people will buy through in-app purchases.
Actively use Push Notifications
It is quality way to communicate with the existing users and push notifications have gained popularity in the mobile arena. Moreover these push notifications have high engagement rates. When it comes to promoting several campaigns push notifications remain to be highly effective. Also use them wisely and in a controlled way since sometimes regular notifications can annoy your app users which lead your app to deletion. Finally by building a careful strategy, you can use push notifications to highly boost purchase through your app.
Provide Loyalty Program
It is noted that loyalty program can encourage users for more purchase. They could enhance the user experience to improve your app’s in-app purchases. Moreover it establishes and strengthens the brand loyalty and you can get a huge base of loyal customers.
Eventually if you have followed App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more assistance from AppMarketingPlus for effective App Marketing.
It is trusted that a media push could leverage the publicity of your app and even drive downloads, such best efforts do not last for a long period. There have been numerous analysis that determined long-term effect of promotional campaigns. The cogent campaigns have attracted millions of viewers for particular period of time and after the promotions stop, these apps could not attain the success for long. Such expedient strategies did not work for the mobile app success in the long run.
You might think for going press releases and numerous mailers to several inboxes but these strategies work for a temporary period of time. Relying on outside forces for driving your app to immense success is of no use.
Steps to promote an app for long period of time
You could start marketing your app before its launch. This would assist you build a strong foundation for your app marketing efforts.
It is better to build up the marketing timeline to a strong crescendo, so that at the beginning of your marketing investment starts soft and conclusively peaks with their successful launch.
You could engage potential customers early and get them interested in the app.
Seek out prosperous customers so that you get quality feedback and they become well-wishers for the success of your app.
Power of email campaigns
In recent times the email campaigns are not given much prefernce particularly after the proliferation of social sites and tools. You could build your vital email list comprising your familiar social media contacts and leverage Twitter messages, efficacious landing pages, or comparable social media spreading tools so that you could attract everyone’s attention. Email marketing is beneficial and would reflect majority of users who are not tech-savvy but interested enough to be the app’s early adopters.
Blog your way in
It is better to start a blog that is dedicated to the app and it’s popular development. You could also ask for feedback about the app’s important features and even credit them for assisting you out. You could also utilize choices to blog comprising Blogger and WordPress with consistent way. Blogs are utilizied to connect and marvel relationships with early users of the app which would assist you promote the app after successful launch.
Blogging is key in building interest around your app and also for quality search visibility. One could also utilize targeted keywords, write quality content, and use quality links to connect to the online influencers for good reach through search engine rankings. It is also possible to analzye your primary purpose of the app and what the customers require, using keywords from the Google Adwords Keyword Planner.
Post Your App on Preapps Community
PREAPPS comprise a effective community of users who are keen to utilize new app ideas before they plan to release the app. The global users could sign-up and even be a beta tester to know the latest apps and core concepts. Once you post your app, other users would approach you to beta test your app. This move would attain you inputs and positive feedback to work. One require to offer information’s such as app name, description, price, domain, release date, screenshots and icons to register your app. You could always update the details any time.
Get sneaky with the assistance of sneak peeks and lucrative teasers
A visual works wonders in the psyche of the public and so “sneak peeks” are efficacious in catching the people. It is better to introduce a sneak peek for your app comprising some interesting screenshots from your app and a brief promo about what the user could anticipate from your app.
An app-specific website could also invite users to the app and give a glimpse into what they could actually expect from the app. Eventually the Sneak peeks could attract hundreds of users and sometimes even thousands, offering a immense list of interested users.
Beta testers would help marketable app for you
It is revealed that beta testers could be your good supporters and even market your app through word-of-mouth. These testers are professional resources for attaining a reach to your targeted global audience. A closed beta attracts numerous users to the app and creates interest in people who are eager enough to know about the familiarity of the app.
In conclusion marketing your app before any successful launch is a acumen idea, but one should be smart enough to use necessary tools and resources that could really create buzz for your app. Social media is a best place to start, but a blog or an email campaign could also work amazing for the visibility of your app.
The app market is a growing industry with tons of competition. With more than 500,000 apps available at the touch of your fingers, how to get noticed and keep selling are essential keys to the success of your app. SEO and AEO tools can get you noticed, but what are the best tools to keep you selling? Once you’re on the radar, cross-selling and up-selling can keep you growing.
Cross-selling is the art of getting your customers to buy more than one product. Developers with more than one app under their belt can do this by including advertisements for other app products within each app. For example, the wildly successful Candy Crush app includes pop-up advertisements for other games after each level is complete, before you can move on to the level.
Up-selling, on the other hand, might involve getting your customer to buy more content for the app they already purchased. Some apps offer free content, but entice the customer to purchase more by offering a paid upgrade that eliminates ads in the app, or desirable content that must be purchased.
In order to have an app that continues to sell and grow, the use of up-selling and cross-selling should be an integral part of your app marketing strategy.
Give people something to talk about. The most powerful form of marketing is word-of-mouth and that is because people are more likely to be interested in something if their friend is talking about it. This hits your target market and defines exactly where it is and what it’s capabilities are. This can help you find out a lot of information about your consumers.
Reach out to other apps. There are tons of apps out there that have advertisements featuring other apps. The most effective way of doing this is finding out the other apps target market. This can give you a good insight as to if your app will do well if it was advertised on a certain app. If your app is for business owners then putting your advertisement on an app that mostly 7-10 year olds use, chances are you wont get too many downloads because of that ad.
