+91 984 303 3406 [email protected]

App Store Submission Guidelines for 2024

App Store Submission Guidelines for 2024

It is primarily evident that smartphone applications have become an integral part of our lives. From connecting with friends and family to managing finances, there is an app for almost everything. Developing an app requires a significant amount of time, effort, and dedication. However, all your hard work can go to waste if your app gets rejected from the app store due to simple reasons. To minimize the chances of rejection and ensure a successful app launch, it is essential to follow the app submission guidelines diligently. In this blog, we will explore the crucial checkpoints of app store reviews and App store submission guidelines for 2024 that developers need to consider for a seamless app submission process.

1. Choose your category and keywords:

When submitting an app to the app store, selecting the right category is crucial. It helps users discover your app more easily and ensures it appears in relevant search results. Take the time to research the various categories and choose the one that aligns closely with the purpose and functionality of your app. Integrate relevant keywords that accurately represent your app’s features, as these keywords also play a vital role in app discovery.

2. Design a compelling app icon and screenshots:

First impressions are crucial in the app marketplace, and a visually appealing app icon can make a significant difference. The icon should be simple, recognizable, and representative of your app’s purpose. It should stand out among competitors and convey your brand identity effectively. Similarly, the screenshots should showcase the most enticing features and user interface of your app. High-quality visuals will attract potential users and increase the chances of download.

3. Write a clear and engaging app description:

Your app description is like a sales pitch that can captivate potential users and convince them to download your app. It should be concise, informative, and highlight the unique selling points. Use compelling language to describe the features, benefits, and user experience your app offers. Keep in mind that users often skim through app descriptions, so ensure the key information is summarized effectively. A well-crafted description can go a long way in convincing users to give your app a try.

4. Test your app for functionality and quality:

Before submitting your app, thorough testing is essential to ensure it functions flawlessly and provides a smooth user experience. Identify and fix any bugs, crashes, or other technical issues. Test your app on various devices and operating systems to ensure compatibility. User feedback and beta testing can also provide valuable insights and help refine your app’s performance and usability.

5. Prepare your app metadata and assets:

App metadata includes elements such as keywords, title, bundle ID, pricing, and in-app purchases. Pay attention to each of these components and ensure they are accurately assigned and configured. Make sure pricing information is entered correctly, and if your app includes in-app purchases, clearly articulate their value and functionality. An organized and accurate app metadata will save time during the submission process and demonstrate professionalism.

6. Review the app store policies and guidelines:

The app store has specific policies and guidelines that developers must comply with to ensure a successful app submission. These policies cover various aspects such as content, security, privacy, and intellectual property rights. It is crucial to thoroughly understand these guidelines and make any necessary adjustments to comply with them. Failure to adhere to the app store policies can lead to delays or rejections.

Furthermore, there are additional considerations that developers should keep in mind:

7. App Submission Guidelines for Safety:

User safety is of utmost importance in the app ecosystem. To ensure user trust and security, developers must follow certain safety guidelines. This includes incorporating strong authentication methods, protecting user data, implementing secure payment gateways, and complying with relevant privacy regulations. By prioritizing the safety of your app and its users, you can build a positive reputation and gain loyal customers.

8. App Submission Guidelines for Performance:

User experience is a key factor in the success of an app. The app store expects apps to be efficient, responsive, and perform seamlessly. Optimization is crucial to achieve this. Minimize app size, reduce loading times, and ensure smooth navigation. Conduct extensive performance testing to identify any bottlenecks or areas where improvements can be made. A well-performing app will receive positive reviews, higher ratings, and better user engagement.

9. App Submission Guidelines for Business:

If your app offers in-app purchases or subscription services, additional guidelines apply. Clearly communicate the pricing, trial periods, and subscription details in a transparent and user-friendly manner. Provide a seamless payment experience, and ensure that your app is compliant with relevant payment regulations. By adhering to business guidelines, you can build credibility, increase revenue, and cultivate long-term customer relationships.

10. Design Guidelines to Follow:

The app store emphasizes the importance of design and user interface. Ensure that your app follows the latest design trends and guidelines provided by the app store. Create a visually appealing and intuitive user interface that enhances user experience. Familiarize yourself with the design principles, such as typography, color schemes, and iconography. By adhering to design guidelines, you can create an app that looks professional, modern, and visually engaging.

11. Legal Guidelines to Follow:

Developers must respect copyright laws, intellectual property rights, and user privacy. Avoid infringing on copyrighted material and ensure that you have obtained proper licenses for third-party content. Clearly articulate your app’s privacy policy and obtain user consent when required. By prioritizing legal compliance, you protect your app and your users from potential legal issues.


Submitting an app to the app store requires careful attention to detail and adherence to various guidelines. By choosing the right category and keywords, designing a compelling app icon and screenshots, writing an engaging app description, testing for functionality and quality, preparing app metadata and assets, reviewing store policies, and considering safety, performance, business, design, and legal guidelines, developers can increase the chances of a successful app launch. Following these App store submission guidelines for 2024 not only minimize the chances of app rejection but also ensures a positive user experience, higher ratings, and increased user engagement. In the fast-evolving world of apps, it is crucial to stay up-to-date with the latest guidelines and trends to create an app that stands out in the competitive market and delivers value to its users.

Read More on How to Advertise App

Open chat
Hello 👋
Can we help you?