Marketing strategy is changing in 2022. Social media is the most popular way for businesses to market, indicating that personalized and conversational marketing is the preferred approach. Brand awareness is a rising goal — it’s the third most crucial marketing priority, and the primary reason businesses run campaigns, narrowly surpassing sales as a goal.
Social Media Marketing Strategy
Companies have had to rethink their strategy in the last year, and many have hired chief customer officers to support the customer experience. Marketing and leadership teams handed the microphone over to their customers, asking them how they felt about their interactions with the brand.
Social listening will be the primary tactic for social media marketing in 2022. You’ll learn how to support, engage, and convert your social media audience into loyal brand advocates by establishing a direct relationship with them.
Social listening will be the primary tactic for social media marketing in 2021. You’ll learn how to support, engage, and convert your social media audience into loyal brand advocates by establishing a direct relationship with them. While Instagram is the primary platform for marketers, teams are seeing the most ROI from Facebook.
Search Engine Optimization Strategy
Optimization is increasingly concerned with providing the best-tailored experience for your website users and those who interact with you online. Most marketers believe that SEO and a well-optimized website can assist them in achieving their marketing objectives.
75% believe their SEO tactics are ‘extremely’ or ‘very effective’ in assisting them in meeting their marketing objectives. 83% of respondents are ‘very confident’ or ‘somewhat confident’ that their website is helping them in meeting their marketing objectives.
Conversational Marketing + Artificial Intelligence Strategy
Chatbots are now relatively common marketing tools, particularly in industries that have live sales teams available most of the time. Your team will retain customers ready for information if you expand conversation opportunities to be available 24/7. The most popular live chatbot tools this year are LiveChat and HubSpot.
In 2021, 47% of marketers expected to use bots for marketing, up from 45% last year. Bots and AI are now much simpler to use and integrate into websites. Every tool you use incorporates AI, becoming more innovative and helping you anticipate your requirements and simplify your job.
Artificial intelligence (AI) is quickly becoming a key conversion and optimization tool, with marketers’ use of AI increasing by 190% between 2018 and 2020.
Marketing in 2023 will be more human, creative, personalized, social, and experimental than ever before. We can’t wait to see what you actually come up with.