It is experienced that after spending so much hard-earned marketing money on ad campaigns for your apps, you might be disappointed with the low acquisition figure and this actually prompts many questions. Do your ad campaigns target the right kind of audience? Do you have the wrong advertising priorities when selecting campaign partners, ad networks and tracking partners for your ad campaigns?

Above all these and many more aspects play important role in making your app acquisition drive successful. Thereby lack of adequate measures might mean you are unable to immensely determine which channels are efficient. So, measuring the success of your campaigns is important for the future of sustaining your app to support your prosperous business.

Primarily first, sustainability is more crucial than growth since only when through enough acquisition you can secure good ROI to look forward to growth. More importantly, acquisition of uses is the bottom line of your app business on which every other growth objective will primarily stand.

It is also vital to determine which channels will work best for acquisition. Also, it is not the acquisition numbers that you must focus on, but it is the value developed by particular channels that must be given more importance. Thereby after all getting users, who offer you far higher ROI than others, should be your main focus. Altogether the bottom line is, you must give priority to acquisition channels that give the best ROI.

Important Mobile app metrics to measure success

• Number of users -The first measure of success for an app is how many people actually download and intend to use the app
• Active users
• Retention
• Cohort analysis
• Lifetime value
• The bonus metric

Key Importance of investing money on marketing resources

In order to make your app reach your global audience, you require investing in quality marketing resources and then actively tracking their respective performance in bringing you the number and type of users. It primarily remains to be the key core principle of any user acquisition strategy for mobile apps.

More importantly, spending money on popular marketing channels and resources will permit your app to have sight of initial global users with whom you could at least test the app persuasive features and usability standards. Then when your app is getting random users from several ad acquisition campaigns, your app is at the same time helping more possibility of getting organic users who actually require your app. So investing in acquisition channels and marketing resources is the key step forward to get your app visible to several kinds of users.

How to pay attention to download figures and user engagement and retention metric

If you have already invested and enumerated your app through diverse resources and channels, it is active time to monitor how these channels perform and how far they are immensely successful in bringing you, quality users.

This could start with the number of users brought by several channels. Taking care of decent user numbers is important at this stage as only after guaranteeing this you can afford to have effective focus. Thereby if the majority of your users behave just like casual strollers would it prove merit certainly no, and so, thereby you must insist on keeping a balance between the acquisition of numbers and quality.

It is learnt that the user acquisition stats might show that the best slice of app users (20% or more) just open the app only once. More naturally, any app focused on actively building a strong ROI based on constant user acquisition cannot just afford to adore channels that bring them a huge number of such casual one time users.

So spending money on unqualified users would put your app at risk in respect of both sustainability and growth. Thereby focusing on taking the users to the retention phase is extensively crucial and before that, you cannot actually measure the success of acquisition channels. It is said that evaluation of the new users in respect of their engagement, retention and value addition for the app is crucial at this stage.

More importantly, a user retained is likely to become the customer of your product or opt for an in-app purchase. The user retention professionally bridges the gap between a download and highly turning him into a potential customer or source of revenue. One must observe different levels of user engagement, frequency of use and prosperous retention metric achieved by several acquisition channels. Primarily it is the stage of acquisition where you require to observe user engagement and begin to actively segment the channels Session specific statistic of app usage would give you exact data and insights as to which channels did a better job and which did not.

Few session data to consider

• The number of sessions begun by the user
• The duration of each session
• Frequency of using your app by a user
• User characteristics such as organic users or users brought by a paid channel

Finally, an effective focused app marketer by selecting the right acquisition channels and resources wisely could greatly boost high-value user downloads from day one itself.

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We know that launch of latest mobile applications we all adore them, but let’s face it, sometimes it’s difficult to market them since you can’t get enough unique strategies of app marketing gathered up to efficiently apply them when you like to due to availability of numerous popular similar apps.

A good position on the search engine results page could immensely give your app downloads a boost. More similarly apps that won’t show up in the search results will hardly get noticed. So it is an acumen idea to take your app store optimization (ASO) and begin optimizing your app for a good search result in the stores. In addition, there are many similarities between optimizing an app and optimizing websites for the best search result, comprising all the use of titles, keywords and descriptions.

More similar to Search Engine Optimization (SEO) there are several ways to optimize mobile App for ranking higher in App Store. You can also make your content rank higher in search engines. App Store Optimization is the quality process of improving or ameliorating the visibility of the mobile apps in play store searches. The acumen idea behind ASO is to accurately optimize your iPhone app to make appear on top.

Precisely you can also drive global users to your app page and increase downloads. If your app is enumerated on top of other similar apps, there are better chances of a global user downloading your app over the other app is immensely high.

It is well-known fact that no one knows accurate algorithms used by Store for ranking the apps, but experienced experts convey that there are few ranking factors that would play a key role in ranking your app in the Play store.

Downloads

It is learnt that the number of downloads of your app reflects the familiarity of your app. The more downloads your app has more effective the chances it has of being in the top search results.

Feature of App Reviews and Ratings

The popular Google offers more importance to search optimization. Apps having effective positive reviews and best ratings are given much higher preference to the apps having lower ratings by users. So fewer popular apps with lesser downloads but better ratings are actually ranked higher than reputed apps with a lower rating.

About Long Installs

It is for how much period of your app is kept installed by the global user in their mobile is certainly a factor which Google virtually consider. The familiar Google seems to actively track the time of app installation and offer positive points for longer installed apps.

Uninstalls

The acumen app developers with instant un-installation of the apps after being downloaded when the latest version is released would certainly get your app a bad ranking in search results. Thereby you can try to avoid this happening for better results.

We know getting your app discovered isn’t simple and your app no doubt has good competition with one question coming across of did your app get audience reach? So how exactly do you get discovered by your global audience? People certainly download your app in a heartbeat and if only you could get it in front of them.

Here we’re bringing out top ways to boost your app’s discoverability and unite you with your passionate users

App Store Optimization

It is the most key element to getting your app discovered. Just similar to SEO, ASO is optimizing your App Store listing for organic discoverability through optimization.

You can follow a Checklist of all the important elements of ASO:

• Using Unique app name
• Having relevant keywords and descriptions of the app
• Use Proper categorization
• Attractive Screenshots or videos with a high-level overview of your app
• The good crisp detailed description is continually updated with app update information and release notes

Good to Take Advantage of 3rd Party Advertisers

It is illustrated that Google, Twitter, and Facebook are major contenders worth considering, with Facebook boasting some highly advanced audience selection tools.

Go with Facebook, you can select targeting options including:

• Mobile users with particular screen sizes or devices
• Go for New mobile device owners
• Use Interests (hiking, guitar, animals, etc)
• About Age
• Feature of Demographics

Better to Get the Word Out By Running a Contest

It is easy of running a contest which is still one of the top ways to get the word out about your app. Moreover, you can also announce a contest that actively involves giving away a certain number of users of your app for free. In case if your app is free to download, better to consider opting away from premium memberships or in-app currency.

You can team up with Bloggers in Your Niche

It assists in immensely partnering with industry bloggers to get noticed. The more specific your niche is the best your chances are of getting hooked up with your ideal audience by way of quality bloggers. For example, sports streaming apps might have a hard time integrating this, as trying to reach out to any blog that discusses sports would be an endeavour.

You can also get more assistance from AppMarketingPlus for effective App Marketing.

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The variety in this ASO tools objective also provides up something new for each feature, so it’s not always the same thing for cherishing the new unique techniques. Overall, the users enjoy amazing benefits with the ASO tools for their small businesses.

It is always noted that everyone is new to the globe of mobile apps/games and one have heard of something ASO but you’re not sure if it’s a sea, a big association, or an app marketing firm process? Though it can be hard at the beginning when you don’t know anything about App Store Optimization and this is why we developed this blog to wholly help you discover what it is, how it works, and why it’s so helpful.

We know that App Store Optimization, also known as ASO or App Store SEO, is the important process of optimizing a game or application in order to maximize its visibility in the stores in Search and Explore, actively increase traffic to listing and improve conversion rate to immensely generate the maximum volume of organic downloads.

They also bring free high-quality users for Android and iOS app, assist in reducing UA (User Acquisition) costs, and are the key base of any Mobile Growth strategy. This main process needs a critical understanding of how the stores work, the target user base, and the most relevant keywords potential users are typing or speaking to eagerly find apps or discover new ones.

Moreover, as stores are continuously evolving, nowadays it is relevant to make applications visible in the Explore / Browse. In addition, App Store Optimization is not only about search. It never has been.

Key Benefits of App Store Optimization – App Marketing Plus

The main truth is that App Store Optimization is the way to your mobile business. Thereby without working on an ASO strategy, it will be difficult to get the result you expect, both in terms of ranking and of discoverability.

Moreover, this ASO is important for your app to get more organic downloads and enable you to spend less money on paid downloads. Primarily the ASO strategy should be actively implemented hand in hand with the UA strategy to get the top results.

It is also enumerated that ASO enables your app to be more easily accessible since more simple to discoverable. Also, a lot of users browse the stores without knowing what they like to download so it is a golden opportunity to get new users to find your product.

Thereby working on ASO together with your UA strategy could also bring out great results. This popular UA has a top impact on organic downloads and working on them both is key to develop a long-term growth strategy. UA will increase your app download volume and thereby grow in featured sections of the stores. In addition, working on UA and ASO together also professionally enables you to improve organic uplift.

Primarily this App Store Optimization is more than crucial if you have a mobile business. It is regularly evolving so you need to keep an eye on the stores and how they change. In addition, this ASO is a long-term investment that could definitely change the results you get from your app.

Key Mechanics of ASO

You have known factors that primarily influence the app optimization for iOS & Android applications.

Feature of On-metadata factors

On-metadata factors are those main elements of the product page or listing that can be modified within App Store Connect or Google Play Console in order to ameliorate app store keywords rankings actively explore visibility and raise conversion rate to download, one of the most important KPIs.

About Off-metadata factors

It really happens in SEO and off-page factors, Off-metadata factors are those external factors that are not actually under the control of the developer. The elements that are not under our control are volume and speed of installs, ratings + reviews and, maybe, user engagement.

Important App Store Optimization strategy for Mobile Apps & Games

Feature of Keyword research/market research

Selecting the right keywords is crucial for app store search success. You should target those with high relevance, high traffic and low difficulty or competition. The Keyword strategies are actually different for each app. For instance, for new apps, it’s always better to use mid and long-tail low competition terms to gradually change them with some with more traffic and competition. Take care that to get the maximum visibility, your app or game should be global with all languages optimized.

Optimize for Visibility – Search + Browse & Conversion

Popular Apple iOS App Store

You can add keywords in the App Name (30 characters), Subtitle (30 char) and keywords field (100 characters). So, a total of 160 characters, although there is a “hack” that permits using much more than 100 characters in that special field.

Familiar Google Play Store

It is good adding keywords in the title (30 char), short description (80 char), and description (4,000 characters). So unlike Apple, Google indexes almost all text that appears in the store listing. Google Play, when it comes to Search, is much more similar to SEO.

Important Conversion Rate Optimization (CRO)

It is explained that A/B test listing elements like icons to increase CTR in lists, feature images or screenshots to boost conversion rate and get more installs with the same traffic.

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We experience that every app developer wants its app reviewed on familiar blogs, as it’s going to be one of the top ways with promo campaigns to immensely gain a lot of exposure and get downloads. Let’s discuss how does one get such a review? Well, if you’re not one of the professional guys yet you need to ask for it. Also, you need to do it the right way.

What Are the Things you need to include?

We know that Bloggers are really busy and basically the idea of this email you send them is to comprise all the key elements about your app and why the blogger should even bother looking more into it.  You will find that numerous elements are the same as for a press release, which makes this email like a “short press release”. These key elements are as follows

• The name of your app exactly as it is spelled on the App Store
• What it does, and why it is different
• The price
• One link to your product page (Your website)
• One link to the iTunes product page and/or Google Play product page
• One or two screenshots
• A video (important!) 30 seconds to a minute.
• A description in a concise paragraph. Say who your audience is, what your app does, what sets it apart from the crowd.
• Contact information. An email and not a link to a contact form
• Skype IDs, Twitter IDs, Linkedin

You can try App Review Sites

Apps review sites are another way to get an app reviewed is by submitting it to app review sites. These quality sites usually get a nice amount of organic traffic. Moreover, if you get your app to appear on multiple app review sites, this should bring you a decent audience.

In addition, they would increase the app viewability and the review will assist future users to primarily determine if the app is right for their requirements. More additionally another benefit is that you will probably get a backlink to your App Store or Google Play page. This might assist your app to get better search engine rankings.

The key thing is to you’ll need to submit the app for review. If there is no option to submit the app directly, then contact the site’s admins via email or a contact form.  Comprise the details like app description, App Store/Play Store URL, screenshots of the app, videos of the user experience. Moreover, professionally highlight your app’s top features and explain to the person reading it why they should even take time and review your app.

Popular App Review Sites – App Marketing Plus

1. https://apps400.com
2. https://apps4review.com
3. https://appsmirror.com
4. https://appsthunder.com
5. https://appslisto.com
6. https://appstimes.in
7. https://appiod.com
8. https://game400.com
9. https://webapprater.com
10. https://appsmamma.com
11. https://gadget400.com
12. https://www.appsread.com/
13. https://www.appmarketingmedia.com/

Actively Do Your Research

The most vital step in the process of getting your app reviewed is absolutely researching the journalists you want to pitch. Thereby sending bulk emails to every blogger and tech reporter would guarantee your email is sent straight to the trash. So instead, take the time out to read their previous articles and perfectly gauge whether your app would be of interest to them.

So if they’ve written app reviews in the past, or seem to write about the industry your app is in regularly you’ll have a good chance at landing a placement.

Go for Building Relationships

One must not underestimate the importance of networking. So when you’re competing with many other developers to get your app reviewed, having some form of a prior good relationship with the person you’re reaching out to can make all the massive difference.

It is better to use your existing network, actively reach out to people on LinkedIn and attend the major events in your industry. Even an insightful response on Twitter can greatly build the foundations of a relationship. Thereby having any relationship instantly improves your pitch above all the completely cold emails received.

Go the Extra Mile      

In case when it comes to getting reviews for your app, going the extra mile with your pitch is always a nice approach to take. One way to do this is to develop a video trailer for your app. The videos are more likely to grab the reviewer’s attention since they’re simpler to consume and more entertaining.

Moreover, it won’t guarantee your pitch is successful, but it’s one of the top ways to guarantee that your pitch is at the very least seen and if your app is genuinely great, getting the reviewer’s initial attention is often the only difficult barrier between you and having your app featured on their quality blog.

Wrap Up

It results that combining the quality mobile app with an effective launch strategy that actively pitches your app is a great way to build some early traction. It’s not simple, but having your app reviewed by some popular blogs will be worth the time investment.

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Releases of new mobile app advertising we all love them, it’s just helps in many ways because you can get enough beneficial features gathered up to effectively use them. We understood that mobile app advertising is fast becoming a dominant tool for brands to reach global customers.

Mobile app advertising primarily refers to ads and ad campaigns expressly professionally designed for mobile devices. For this context, Mobile devices comprise smartphones, tablets, or wearable devices. In addition, Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices.

Important Advantages to Mobile App Advertising – App Marketing Plus

With Increased Time Spent On Mobile Devices by Consumers

With a report study from World Advertising Research Center, two billion people already access the internet via only their smartphones. It is the equivalent of 51 percent of all mobile users worldwide. Thereby with six short years, 72% of all internet users will access the internet extensively via mobile devices.

The Mobile Ads Reach a Broader Market

It is enumerated that the internet traffic via mobile devices exceeds traffic via desktop devices, and that’s been true for several years.

About Mobile, app advertising is a Better Buy

According to reports, Phone-based CPCs cost 24% less than desktop clicks. Phone-based ads have a 40% higher CTR. Also don’t say mobile users don’t make purchases: 35% of mobile and tablet shoppers buy products at least once a week, compared to only 15% of desktop users.

Feature of Geo-targeting Capabilities

The mobile also professionally enables location marketing in a way that desktops can’t match. And, since consumers have their mobile devices with them more often than they are with their desktops, advertisers have more opportunities to reach them.

Different Kinds of App Advertising

Quality In-app advertising

We experience that it’s impossible to talk about mobile use without talking about apps. Thereby so, if you’re going to test mobile app advertising, you owe it to yourself to test app advertising. Moreover, it’s not like there’s a shortage of apps. If you can select the right apps and show the right creative, in-app advertising can work primarily really, really well.

With Mobile video advertising

It is stated that mobile videos work if you can develop enough creativity and test it fast enough before ad creative begins to fatigue.

The Location-based advertising

Mobile users have their devices with them almost all the time. That opens up a world of quality opportunities if you’ve got a local business or a business with brick and mortar locations.

About Banner advertising

It is said that even the much-maligned banner ad has a place in mobile app advertising. There’s a number of inventory for mobile banner ads, and so if you can cherry-pick where these ads appear and pair that with good creative, mobile banner ads can work.

Respect to Pop-ups

Primarily these are just like the pop-ups (aka “overlays”) you’ve been viewing on web pages for years. They’re actually just smaller and professionally designed for mobile screens.

About Native ads

Native ads are actually published either in social media feeds or on websites. They’re called “native” since they look like the content surrounding them. Native ads must use high-quality content. Moreover, they also tend to “soft sell” advertisers’ products, if they overtly mention them at all.

Quality Voice ads

We understand that Voice search is not just coming it’s here. And while paid voice search hasn’t really taken hold yet, it won’t take long.

Moreover don’t overlook mobile app advertising channels, either. Almost all of the types of mobile app advertising mentioned above can run on social media, display ad networks, search ads, and even Amazon ads. So in case if you’ve tried just one channel or mobile ad format and it didn’t work, keep testing.

Features of Planning a Mobile App Advertising Campaign

Get to know your audience

The mobile interfaces might be simplified compared to desktops, but they’ve got just as many distractions. If you wish your message to get through all the noise, you’ll require knowing what kind of messaging will appeal to your ideal users. One should also need to know which channels and publishers your ideal users flock to.

Better to find out which channels and ad formats fit your budget

One should not blow your budget on a display ad in Washington if a few in-app ads will work.

Must get your tracking and reporting dialed in

Data-driven marketers love mobile app advertising. It’s a good blend of art and science, with the art driving the acumen development and the science requiring a lot of number crunching. While it’s unique to find someone who can manage both aspects, there are tools that can make up for any shortcomings in your teams’ skill set.

Develop creative ideas

It is known that creativity is your most efficient lever to ameliorate performance. More importantly now that Facebook and Google have adeptly taken over intraday bidding and budgeting. It is also simplified media buying with improved machine learning algorithms. Eventually, advertisers require superior creativity to achieve breakthroughs, and experienced Facebook and Google partners can offer it.

Utilize Optimization Algorithms to Their Advantage

It is seen that Facebook and Google have greatly improved their optimization algorithms so much recently that advertisers of all sizes can access sophisticated optimization algorithms without becoming social advertising experts. Moreover, new and established companies can easily automate the most repetitive aspects of campaign management and achieve comparable financial results. This primarily means social advertisers are now free to immensely focus on what really counts: creative development, creative testing, and audience selection.

Wrap Up

In case if you haven’t allocated a significant slice of your digital advertising budget to mobile ads, you’re actually missing out on an attractive traffic stream. Presently everybody’s on their phones these days. Thereby your ads should be there, too.

Finally, if your business is looking for App Marketing, Digital Marketing Agency, Mobile App Reviews, SEO Services, Bitcoin Exchange Script, HYIP Script, Cryptocurrency Exchange Script, HYIP Software, Quality Content Management services don’t hesitate to enlist extra help from GegoSoft.

The Global people are passionate about learning essential SEO because while they wish to implement, they prefer knowing about inner depths and important Analytics apps for the iPhone and Android. If people are going to launch their mobile app, they must likely consider the differences between optimizing a simple site and a mobile app or game. They also consider how to measure and data analysis process which will be different.

Thereby without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. There are new better tools, new terminology, new reports, new rules for efficiency, and so on.

Few Promotion and Measurement Tools

Google Ads

You can perfectly advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos, and mobile apps.

AdMob

It is also a good idea to advertise your app in other apps. You can also permit ads in your app to generate additional revenue.

Marketplaces

It is regarded that the marketplace is often the destination URL for your ads. It’s where a variety of paid and free apps are available for download. There is App Store or Google Play for you. These marketplaces give you important information about your users, like their referral source, which can help you make smarter marketing decisions.

Select a Revenue Model for Your App – App Marketing Plus

Paid app

It is a one-time fee to download the app, alternatively, you can permit users to download the app for free and utilize a freemium model i.e. upgrades and premium features require users to pay a fee.

In-app purchases

One can also sell goods/services to users after they download and begin using the app. For instance, you sell coins in a game or users sell virtual products to other users. Generally, of course, you can also sell physical products in-app.

In-app ads

As earlier mentioned, AdMob permits you to display ads banners and full-screen displays, etc for other apps within your app. Every time your users click an ad in your app, you earn revenue.

Getting started with Android apps

Utilize the Android Studio to help with development.

• You can use the Google Play Services SDK, which gives you access to all of Google’s services, including Google Analytics and Google Play.
• Develop an AdMob account, which will also create Google Ads and AdSense accounts for you. Be sure to link your AdMob account to your Google Analytics account.
• Also, make sure your AdMob account is linked to your app in any marketplaces it may be in.
• Thereby after you’ve linked Google Analytics successfully, you’ll see data in the “Analyze” tab of AdMob within 24 hours.

Getting started with iOS apps

• If you’re starting to build for the App Store, always ensure you have a Mac that’s running at least OS X 10.8 and Xcode, which comprises the iOS DSK.
• One can also use the Google Analytics DSK for iOS on its own.
• Develop an AdMob account, which will also create Google Ads and AdSense accounts for you. Be sure to link your AdMob account to your Google Analytics account.
• Also, make sure your AdMob account is linked to your app in any marketplaces it may be in.
• So after effectively you’ve linked Google Analytics successfully, you’ll see data in the “Analyze” tab of AdMob within 24 hours.

Five Important Promotion Channels

Search ads

You have always text ads that appear on search engine results pages based on the search term i.e. Google Ads.

Display ads

There are banner ads that appear on websites, in videos, and within other apps. One can also target an audience based on similar content or you can choose specific places to advertise. It is also better to use display ads for remarketing/retargeting.

Social media

Social media is pretty self-explanatory. The user can use social media to promote your app, either organically or paid. It professionally works best when it’s built into your app. For instance, permitting users to connect to Facebook, ask for lives from friends, announce achievements, etc.

Popular Email marketing

If you can capture your users’ emails, you can use email marketing to retain and re-engage them e.g., “You have one new friend request”. Similarly, you can also advertise your app in third-party newsletters to reach an extended audience.

Apt Marketplaces

While users are often being driving third-party traffic to marketplaces, marketplaces are also designed to promote your app. It could be found via search, via popularity ratings, etc. It is why ratings and reviews can be so impactful.

Google Tag Manager Implementation

• You must have a very in-depth measurement strategy and implementation plan prior to development.
• Better to understand that the development of the GTM SDK in mobile might take a little longer than the GA SDK depending on your plan.
• Professionally prepare for the debugging process
• You must educate your marketers to properly tag all their campaigns so you get your correct referral information.
• Also, be comfortable with not necessarily getting every single piece of data because of the dispatch process and the realities of mobile devices.

As long as you understand all that, and prepare for it, you’ll be ready for the additional power and insight that a proper implementation using the GTM SDK will bring good results which are totally worth

Finally, if your business is looking for App Marketing, Digital Marketing Agency, Mobile App Reviews, SEO Services, Bitcoin Exchange Script, HYIP Script, Cryptocurrency Exchange Script, HYIP Software, Quality Content Management services don’t hesitate to enlist extra help from GegoSoft.