The advent of game engines such as Unreal and Unity has revolutionized the world of game development, allowing developers to cut down on costs and time. These engines offer a powerful framework that accelerates the game development process, eliminating the need for developers to start from scratch. As a result, an abundance of mobile game apps can now be found in the Google Play Store and Apple App Store. In this blog, we will explore the transformative effects of game engines on mobile game development and discuss specific Game app marketing strategy that can help developers reach their target audience effectively.
Game App Marketing Strategy
1. Streamlining Game Development:
Game engines like Unreal and Unity have dramatically transformed the game development landscape by providing developers with pre-existing frameworks. This eliminates the need to create everything from scratch, reducing costs and development time significantly. By leveraging these engines, developers can focus more on creating captivating gameplay and immersive experiences rather than spending time on mundane coding tasks.
2. Market Research:
Developers looking to launch a new mobile game app must conduct thorough market research to understand the target audience, their preferences, and the competitive landscape. This data-driven approach allows developers to tailor their games to meet market demands effectively, ensuring a higher chance of success.
3. Soft Launch and Beta Testing:
Before a full-scale launch, it is essential to conduct a soft launch and beta testing phase. This allows developers to gather valuable user feedback, identify and fix any potential issues or bugs, and refine the game based on user experiences. Soft launches provide an opportunity to evaluate the game’s reception and make necessary adjustments before releasing it to a wider audience.
4. Competitor Analysis:
To stand out in a crowded market, developers must conduct a comprehensive analysis of their competitors. By understanding their strengths, weaknesses, and unique selling points, developers can position their game strategically, offering innovative features and captivating gameplay that differentiate their app from others.
5. Mobile Game App Testing:
Thorough testing of mobile game apps is crucial to ensure a seamless and enjoyable gaming experience for users. Testing should cover aspects such as gameplay mechanics, graphics, audio, controls, and user interface. Rigorous testing ensures that the game functions as intended across different devices and minimizes the risk of negative user reviews or low app store ratings.
6. App Store Optimization (ASO):
Improving the mobile game’s App Store Optimization is vital to enhance its visibility and discoverability. Key aspects include optimizing the app’s title, description, keywords, and screenshots, as well as encouraging positive user reviews and ratings. By implementing sound ASO strategies, developers can increase their app’s ranking in app store search results, attracting more organic downloads.
7. Social Media Ad Campaigns:
Running targeted ad campaigns on social media platforms allows developers to reach their specific target audience effectively. Social media platforms offer extensive user data that can be utilized to target users who are more likely to engage with the game. Engaging ad creatives and compelling content can pique the interest of potential players and drive downloads.
8. Cross-Promotion:
Cross-promotion is a powerful strategy that involves collaborating with other game developers or apps to reach wider audiences. By leveraging existing user bases, developers can expose their mobile game app to potential players who may have similar interests. Cross-promotion increases the outreach and visibility of the game app, fuelling growth with mobile marketing plans and fostering user engagement.
9. Influencer Engagement:
Engaging influencers in the gaming community can significantly boost the visibility and credibility of a mobile game app. Influencers possess dedicated followers who trust their opinions and recommendations. By collaborating with influencers, developers can tap into their fan base and generate buzz around their game, leading to increased downloads and user engagement.
10. Google Ads Universal App Campaigns (UAC):
Utilizing Google Ads through Universal App Campaigns (UAC) allows developers to reach a vast audience within the Google ecosystem. UAC leverages machine learning algorithms to optimize ad delivery, ensuring that the right message is displayed to the right user at the right time. By utilizing this powerful advertising tool, developers can maximize their app’s reach and drive installs.
11. Mobile App Reviews:
Positive reviews play a crucial role in influencing potential users’ decision to download mobile game app. Encouraging users to leave app reviews and responding promptly to feedback helps build a positive reputation and fosters user trust. Developers can also utilize app review platforms and incentivize users to leave reviews, further enhancing the app’s credibility.
12. Mobile Game Publishers:
For developers looking to scale their app’s growth and reach wider audiences, partnering with a mobile game publisher can be a strategic move. Publishers provide expertise in marketing, distribution, and monetization, allowing developers to focus on game development while benefiting from the publisher’s resources and networks.
13. User-Generated Content (UGC):
Leveraging User-Generated Content (UGC) can greatly enhance the promotion of mobile game app. Encouraging players to share their gameplay experiences, create fan art, or record and upload gameplay videos can generate organic interest and drive awareness of the game. Sharing and featuring UGC across social media platforms can create a strong community around the game, fostering user engagement and loyalty.
14. App Store Ratings Optimization:
Optimizing app store ratings is crucial for the success of a mobile game app. Moreover responding to user feedback, addressing issues promptly, and delivering updates that enhance the game experience can result in positive user reviews and higher ratings. Higher app store ranking and ratings improve the app’s overall visibility, attracting more users and increasing organic downloads.
15. Gamification and Community Participation:
Implementing gamification elements within the mobile game app, such as leaderboards, achievements, and multiplayer features, enhances user engagement and encourages community participation. Engaging with gaming communities through forums, social media groups, or game-specific events allows developers to connect directly with their target audience, gather feedback, and build a loyal player base.
Summary
The introduction of game engines like Unreal and Unity has adeptly transformed the mobile game development industry, enabling developers to build games more efficiently and effectively. By utilizing these engines, developers can focus on creating captivating gameplay and immersive experiences, saving time and resources. However, launching a successful mobile game app requires strategic marketing efforts such as market research, testing, optimization, good mobile app marketing campaign and effective promotion strategies. By following these tips, developers can reach their target audience, promote mobile app and maximize the potential success of their mobile game app in the competitive app stores.
Mobile apps have adeptly emerged as the new age answer to every query, need, or pursuit. With a few taps, users can access a wealth of information, services, and entertainment on their smartphones. The app industry has witnessed exponential growth in recent years, and it shows no signs of slowing down. However, being in the app industry can become overwhelming at times due to the immense competition and the constant influx of new apps into the app stores. In this blog, we will explore the most promising tricks of Android app marketing that can help app owners navigate the crowded app market.
To stay relevant and successful in a rapidly changing landscape, every app owner needs to prepare the ground for success. They must employ effective mobile app marketing strategy to stand out amidst the rising competition.
Popular Techniques of Android App Marketing
Website Promotions
One of the most popular techniques of Android app marketing is website promotions. Having a well-designed website dedicated to your app can help generate buzz and attract potential users. The website can showcase the app’s features, benefits, and user testimonials, creating a compelling case for users to download it.
In-app Promotions
In-app promotions are another effective way to engage users and encourage them to explore the app’s offerings further. By offering special discounts, rewards, or exclusive content within the app, app owners can incentivize users to spend more time on the app and potentially make in-app purchases.
Conventional Ads
Conventional ads, such as television commercials, print advertisements, and outdoor billboards, can also be powerful marketing tools if strategically executed. These ads enable app owners to reach a wider audience and create brand awareness. However, it’s crucial to target the right audience and communicate the app’s unique value proposition effectively.
Google Ads
Google Ads provide a cost-effective way to reach potential users through targeted online advertisements. By selecting relevant keywords and demographics, app owners can ensure their ads appear in Google search results, YouTube videos, and various websites, increasing the app’s visibility and driving downloads.
Install App Ads
Install app ads, also known as mobile app install ads, are specifically designed to encourage users to download apps. These ads can be displayed on social media platforms, mobile websites, or other apps. By carefully selecting the target audience and optimizing ad creative, app owners can generate app installs efficiently.
Influencer Marketing
Influencer marketing has gained significant traction in recent years. Collaborating with popular social media influencers can help app owners tap into their wide follower base and leverage their credibility and influence. Influencers can create engaging content, provide app reviews, or offer exclusive promotions to their followers, driving app installs and engagement.
Affiliate Marketing
Affiliate marketing is another effective mobile app engagement strategy where app owners collaborate with affiliates who promote their app in exchange for a commission. Affiliates can include bloggers, content creators, or social media influencers. By offering attractive commission rates and providing affiliates with exclusive content or promotional materials, app owners can significantly boost app downloads.
Content Marketing
Content marketing is a long-term strategy that involves creating and distributing valuable and relevant content to attract and engage users. By publishing informative blog posts, videos, or infographics related to the app’s niche, app owners can position themselves as thought leaders and gradually build a dedicated user base.
SMS Marketing
SMS marketing, E- Mail marketing, and push notifications are effective ways to reach out to users who have already shown interest in the app. By sending personalized messages, app owners can provide updates, special offers, or reminders to keep users engaged and encourage them to use the app regularly.
App Sore Optimization (ASO)
App store optimization (ASO) is a crucial aspect of app promotion. By optimizing the app’s title, description, keywords, and screenshots, app owners can improve the app’s visibility in app store search results. It’s essential to choose relevant keywords, create an appealing app icon, and provide accurate and compelling descriptions for better discoverability and user engagement.
Referrals & Invites
Referrals and invites can be powerful tools to increase app downloads and engagement. By incentivizing users to invite their friends and offering rewards for successful referrals, app owners can create a viral loop, expanding the app’s user base organically.
Customer Ratings & Feedback
Customer ratings and feedback play a pivotal role in attracting new users and boosting app credibility. Positive reviews and ratings can significantly influence prospective users’ decision to download an app. Therefore, app owners should actively encourage users to rate and review their app and promptly address any negative feedback.
App Review & PR
App review and public relations (PR) activities can help generate media coverage, raise awareness about the app, and drive downloads. By reaching out to app review websites, bloggers, journalists, and influencers, app owners can secure positive app reviews, interview opportunities, or featured articles, enhancing the app’s visibility and credibility.
App Awards
Lastly, app awards recognize excellence and innovation in the app industry. Winning or being nominated for prestigious app awards can significantly boost an app’s reputation and credibility, attracting more users and potential investors.
Summary
In conclusion, being in the app industry can be overwhelming due to the intense competition and constant influx of new apps. To stay afloat amidst the rising competition, app owners need to employ effective marketing strategies in Android app marketing and app promotion services. By utilizing techniques such as website promotions, in-app promotions, conventional ads, Google Ads, influencer marketing, affiliate marketing, content marketing, SMS marketing, email marketing, push notifications, app store optimization, referrals and invites, customer ratings and feedback, app review and PR activities, as well as participating in app awards, app owners can increase their app’s visibility, attract potential users, app installs and drive downloads. With the right Android app marketing tactics in place, app owners can navigate the crowded app market and position their app for success in the new age of mobile apps.
The mobile app business is highly competitive and rapidly evolving. To promote your digital product apart from the large group, you must invest in its marketing. In this editorial, we’ll discuss the value of a mobile app marketing agency.
It is critical to hire a company with experience. This marketing activity is very distinct from conventional marketing, paid advertisements, or working with social media. Here are its primary distinguishing characteristics:
Marketing only makes sense if the app is optimized to meet the requirements of the platforms that sell apps. The agency will assist you with optimization. When individuals are looking for an app with particular features, they will undoubtedly come across your product.
Promotional tactics, such as providing helpful QR codes or encouraging user reviews, should be incorporated into the strategy.
To ensure long-term new user growth, the marketing campaign should be a quality one.
Robust onboarding support is a must for the app’s success. People should immediately realize how the app works, which is critical for customer retention.
The Importance of Mobile App Marketing
Creates a strong brand image
Mobile App Marketing provides beneficial branding by supporting and scaling a brand image across digital platforms. Brands can instantly capture their target audience’s attention using relevant channels and engaging storytelling.
Increases Reach
Another benefit of Mobile App Marketing is that it increases brand awareness. Incorporating appropriate strategies and running effective campaigns can be critical in attracting target users.
Increased Participation
It is now time to improve user engagement after effective branding and reach. Digital marketers engage users with brands through personalized communication, intriguing visuals, and trendy ads. It is a defining moment in the overall app marketing campaign because it determines the likelihood of future sales.
Provides Critical Campaign Data
Using appropriate software, analytics can provide a better performance insight into mobile marketing campaigns. Digital marketers track and analyze campaigns with the data collected, such as User Journey, Marketing Budgets, Impressions, Results, Conversions, App Installs, etc.
Increase Sales
After evaluating the necessary data, mobile app marketers better understand what not to do on campaign performance. As a result, they develop novel product and category-specific strategies to scale outcomes and increase sales.
Final Words
The primary concept of expanding digital business assists a brand in considering its 360-degree growth, which is feasible with the appropriate implementation of advanced, data-driven, and hyper-performing marketing campaigns across the digital interface.
Organizations must adjust to changing market conditions and adeptly invest in developing a personalized mobile application for their business to avoid losing market share. As a result, this reputed mobile marketing has emerged as one of the most vital and current marketing strategies in business investments. We can also discuss hiring a mobile app marketing company in this blog.
Why Do You Need A Mobile App?
Mobile app companies include a presence in a growing mobile environment. Furthermore, having well-positioned apps in the most popular mobile application stores, such as the Apple App Store and Google’s Google Play, can immensely increase organic searches from relevant mobile phones, contributing to the improvement of SEO positioning. Because of this new scenario, today’s businesses must invest a certain amount of money in this famous mobile app marketing.
Why Do You Require A Mobile App Marketing Company?
As if it were its own, the mobile app marketing company is intimately familiar with the service or product that its client provides. The client’s investment is thus maximized.
It should also have a team of talented professionals, digital advertising experts, graphic designers, web programmers, and other highly trained professionals.
Develop strategies to ensure the company’s success. Knowing various techniques and app categories is advantageous.
Benefits of Working with a Reputed Mobile App Marketing Agency
Professionalism and Responsibility
Professionalism and accountability are traits that distinguish successful digital marketing agencies. When you hire one, they will almost certainly treat each project as if it were their own.
An Agency Works to Meet Your Company’s Needs:
This is due to these businesses benefit from satisfied customers who see a positive impact in terms of excellent ROI (return on investment) and goal achievement. As a result, they will have satisfied and loyal customers.
You Will Have a Team That Actively Supports You:
A group of people makes up the agency. When you hire the critical services of an agency, you are hiring a team rather than a single person.
It Enables You To Devote Your Full Attention To Your Business:
Hiring a mobile app marketing agency enables you, as the owner or administrator of your company, to devote your full attention to it. As a result, even if you are aware of the work done by the marketing firm you hire to carry out your relevant online strategy, you will not need to be constantly on the lookout for them.
When Actually to Hire a Mobile App Marketing Agency?
At every stage, businesses require the services of a mobile app marketing agency. As a consequence, companies should hire a mobile app marketing company early in the development process. This assists in being more consumer-focused and having a more reliable marketing strategy.
Final Thoughts
Even as the quantity of apps on the market grows, so do the challenges for app marketing. While some remarkable overnight successes do occur from time to time, they are extremely rare, and having a mobile app marketing plan in place is now critical to the success of every app.
This article will cover creating a high-performing video ad for ad networks. Before making video ads, let’s first discuss ad networks and exchanges.
Many people need clarification on the two because they are both parts of programmatic advertising. However, while ad networks and exchanges are necessary for media buying, they serve different purposes.
An ad network is simply a company that connects publishers and advertisers. It acts as a bridge between supply and demand. An ad exchange is not a middleman. It is a reputed platform that allows publishers and advertisers to actively buy and sell ad inventory directly from various ad networks.
Furthermore, unlike ad networks, changes are wholly implemented in real-time, and advertisers determine the price. Google, ironSource, Unity Ads, Applovin, and Apple Search Ads are the top ad networks for mobile games.
Mobile Games Marketing through Video ads
Google
It’s no wonder that Google ranks first among ad networks. This is an excellent advertising network. Your video ads will appear on Search, YouTube, Google Play, Discover on Google Search, and the Google Display Network if you use Google App Campaigns.
Google’s Popular Universal App Campaigns with the Install Volume goal are the best option for acquiring mobile game users. Google claims that UACs convert 140% more than other campaign types. Google does a lot of work, which simplifies the entire process.
You must submit a portrait and landscape video, text, and assets. You must also select a daily budget, target location, and languages. It would be best to choose between cost-per-install and cost-per-action campaign types. Google handles the rest; there’s no need to create and test personal ads. Its algorithm will experiment with variations and placements, serving higher-performing ads more frequently. Universal App Campaigns from Google can also be used to drive in-app conversions.
Unity Ads
It is critical to note that Unity Ads is primarily a monetization platform. This means that your video ads will appear in other mobile games. It enables mobile game publishers to reach out to users who are likely interested in a specific game or game genre.
Mobile game ad placements are typically a mix of reward, playable, and interstitial videos. The wonderful thing about relevant Unity Ads is that you can track where your installs are coming from. This is referred to as attribution. You can also target specific publishers. You can block those who do not provide you with high-quality users or target sources that provide you with users who convert and remain engaged.
IronSource
IronSource is a multi-purpose platform that can be used for monetization and advertising. Its app distribution platform uses machine learning to assist you in acquiring high-quality users – those who actively stay engaged and play for an extended period.
IronSource’s UA campaigns utilize advanced bid optimization technology, which results in a high ROAS. Playable ads, videos, and interactive end cards are examples of available creatives. According to IronSource, users acquired through relevant, interactive ads have a 35% higher retention rate.
AppLovin
AppLovin is another ad network in the Gaming Triopoly. It assists mobile game developers in reaching out to high-quality players. Applovin’s primary focus is on traditional video advertisements, as well as playable and display advertisements.
Apple Search Ads
Apple Search Ads enable you to be found in App Store search results. Apple Search Ads are great because they are simple to set up, even for beginners. You must select your app, monthly budget, target countries, and maximum CPI. Apple handles the rest.
Basic Search Ads are advised for those spending up to $10,000 per app in a single month. Another advantage is that you pay per installation at your own cost. Apple Search ads have a 50% conversion rate on average.
The Process of Developing a Video Ad for Ad Networks – Mobile Games Marketing through Video ads
The basic steps for creating a video ad for ad networks are market video, scripting, and production.
Market Analysis
As with any advertising campaign, market research is essential. Most importantly, examining your competitors’ video advertisements would be best. There are a few platforms that enable you to do so. You can search for mobile game publishers and view their ads for various ad networks, which is very helpful.
When conducting market research, you should also consider your target audience. Who are you attempting to reach with your advertisements? Define their geographical location, gender, and age.
Video Scripting
Begin writing a script once you’ve determined your competitors’ strategies and what might appeal to your target audience.
A script’s purpose is to record what happens in each scene. You can describe both the visual and audio components. Consider the ad network you like to advertise on and different ad formats when writing a script.
Video Production
Video production is the final step in creating a video ad. This is the stage at which your video producers use everything you’ve prepared for them, such as gameplay footage, the script, and other game assets, to create the video ad.
Tips for Developing a High-Quality Video Ad for Ad Networks – Mobile Games Marketing through Video ads
Consider Ad Network Policies and Requirements
The key to creating a video ad for an ad network is to adhere to the network’s specifications. As a result, video ads for Facebook and Google should be pretty different.
Google is well-known for having highly stringent rules and regulations. Other ad networks have their own set of requirements and policies.
Try Different Video Ad Formats
Interactive and playable ads have adeptly proven to be highly effective in immensely attracting high-quality users, i.e., those who not only install but also play a game. Users can try out a game by clicking on playable ads. When those users install the game, they already know what’s happening and how to play. They are familiar with the basic game mechanics and goals, so they are likelier to be engaged.
Also, even if your relevant game has a slow start or an idle element that needs to draw more attention, a playable ad allows you to highlight your game’s excellent and exciting parts.
The Facebook research looked at the case of Me2Zen, a successful company with playable ads. Playable ads increased click-through rates tenfold, and increased return on ad spend by 50%, according to Me2Zen. They also revealed that in-app purchases had risen by more than threefold.
Highlight the Most Important Game Features
Consider what makes your game unique and centre your video ad on that. Assume it’s a word game that you can adeptly play with your friends. The social aspect of the game is worth emphasizing in the advertisement.
Or it’s an action-adventure game with many exciting characters and worlds – feature them in the advertisement.
Whatever it is, use your USP to entice people to play your game. The mobile game market is extremely crowded, so knowing how to stand out is critical. Additionally, ensure that the video’s beginning is captivating. You’ve lost them if you can’t pique their interest in your ad within the first few seconds.
Include a CTA
Always include a call to action in any video advertisement. You must direct people to install your game if you want them to do so.
Make sure to highlight any “Download free,” “Install now,” or other CTAs you include. You can even test different CTAs to see which performs best, i.e. which generates the most conversions.
What to Do After Making a Video Ad for Ad Networks
A/B Evaluation
Split testing is a scientific method to determine which video ad variation performs best, achieving more conversions (installs). The methodology of A/B testing is heavily reliant on the ad network. Google, for example, will create and test different versions of an ad automatically. You don’t need to make multiple videos; change the aspect ratios. The video ad variant that performs best will be shown more frequently.
Optimization of Ads
After the initial A/B test, you’ve determined which video ad the winner is. Don’t just stop there. Make more variations of that winning ad and conduct another A/B test. You must also monitor key metrics such as CPI and ROAS. You may need to experiment with various campaign settings to achieve the desired results.
You might also discover that no matter how you set up the campaign, you need to get better results from a particular ad network. If that’s the case, consider switching to a different ad network; there are plenty to choose from.
Final Take
As you can see, developing a video ad for ad networks is a very complex process. There are numerous moving parts, so you’ll need a large team with diverse skills ranging from video production to media buying. If you’re struggling, don’t hesitate to contact us right now!
