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10 Creative App Marketing Promotion Strategies

10 Creative App Marketing Promotion Strategies

The easier and faster the process becomes as you promote your app. We understand that small businesses do not have a large marketing or promotional budget. Even those with the money may find that they only have a few channels through which to promote their content. This comprehensive blog of 10 creative app marketing promotion strategies will teach you how to market an app and help you take your app marketing strategy to the next level.

Customer Research

You can begin your market research by compiling a list of everyone you’ve ever sold to, including those who have only signed up for your newsletter. Send them an email requesting 5 or 10 minutes of their time.

Incentivize your customers by providing them with a special discount or educational content. After you’ve gotten their attention, ask them a few questions to get a sense of what they’re looking for in an app. All of your marketing campaigns must begin with thorough research. This ensures that you provide a consistent user experience.

Influencer Marketing

Finding influencers who align with your user base and target audience is critical to this strategy. Most social media platforms provide influencers with demographic information about their followers. Influencer campaigns result in fewer churning installations. In addition to social media, you should look for bloggers to collaborate with and promote your app prior to its launch.

Leverage Your Website

If you already have a fully functional and mobile-friendly website, it can be one of your most valuable assets for promoting your app. Including your app in your site may imply dedicating a section of your site solely to the app. Tell them how this app can help them and make their lives easier. Include links to your app, screenshots, and videos to help them understand.

Email Marketing

Emails haven’t lost their allure, as long as they’re used correctly. According to many app marketing company researches, “91% of people check their email daily.” Make the most of your app links by incorporating them into newsletters, customer service emails, and email signatures.

Create a Teaser Video

Videos are a great way to show off everything your beautiful and well-designed app has to offer. Once you’ve completed your demo video, make use of your social media channels and other platforms to promote your app. Your demo video can be embedded in a blog post, Instagram, or YouTube channel.

SEO Matters Here

All you have to do is find the “best-targeted” and most relevant keywords for which you want to rank. Analyse which keywords your app is currently ranking for, and then build some quality links to boost rankings. You can also try App Optimization and App Store Optimization Services for adept success.

Choose the Right Social Media Platforms

To become more well-known among entrepreneurs and app developers, increase your visibility on social media groups and communities, particularly Linkedin and Facebook.

Request feedback on your app and provide them with free promo codes to try it out. Discuss current features, bug fixes, and future updates with them, and value their feedback.

Build a Great App Landing Page

Even if you don’t have a mobile app, a great landing page is essential for any business. Having a great landing page is similar to always having a great business card on hand in case you ever need it.

Get Featured On Mobile App Review Sites

Getting on an App Review Site requires you to send them a pitch. That is, you must persuade the website that your app is worthy of being reviewed and thus featured on their site. One can also try app store review for better results.

Run a Contest

Promoting your app does not always imply having to distribute it across every channel yourself; it may additionally involve lighting a small spark and letting your customers run towards the finish line. Including a contest in your app will encourage users to download it and keep it for the duration of the contest.

Read More About ASO Marketing and Mobile App Marketing Here

Give a Best Headline for your app

It is generally noted that some might not realize it, but your headline could be the reason you’re losing business. In fact, on average, only 20% of those who read your headline will click through to look at your app. That means good headlines lose 80% of your audience.

So attractive headlines, though, can make a dramatic impact in the positive direction. You can increase the sales to your app by as much as 500%, based solely on the headline.

Write a clear and creative description

The headline and description of your app will be the first things many customers see. So make it catchy and informative. What is the clearest message you can send to prosperous users that describes your app?

Moreover nobody cares about your company news. But people do care about the things illustrated in the app that are important to them. Also let them know that there is something new that makes a difference in their lives. Most businesses do not have a constant stream of strategies, so use old and present it in a novel way. When covering your products and services, you can introduce new features and discounts.

New ways to get the most out of your app product

Bring the news to your apps headlines and your audience is intrigued

  • Finally, the App Hits the Stores!
  • Introducing the Newest Idea in form of our app
  • Top Developers recommend this app
  • Yes! The New Thing Improves Results but More Than Expected

Create a headline with a command in it

You can tell your audience what they have to do to get the value you are offering. Be direct and demand action. You, the developer expert, tell them to act in a certain way. Some examples of commanding headlines:

  • Subscribe to our app and get features for free
  • Stop Wasting Your Budget on Social Media. Get 10x Results from our App
  • Throw Away Your Old ones, This Is What You Need!

Conclusively if you have followed App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.

App Marketing Tips 101 – Word of Mouth

Give people something to talk about. The most powerful form of marketing is word-of-mouth and that is because people are more likely to be interested in something if their friend is talking about it. This hits your target market and defines exactly where it is and what it’s capabilities are. This can help you find out a lot of information about your consumers.

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App Marketing Tips 101 – Reach out target users through app advertisements


Reach out to other apps. There are tons of apps out there that have advertisements featuring other apps. The most effective way of doing this is finding out the other apps target market. This can give you a good insight as to if your app will do well if it was advertised on a certain app. If your app is for business owners then putting your advertisement on an app that mostly 7-10 year olds use, chances are you wont get too many downloads because of that ad.

App Marketing Tips 101 – Spread the App News via Twitter


Twitter can also be used as a great marketing asset. Twitter is a similar and different marketing style when compared to the previous mentioned Facebook. To spread the word you can once again; start by following the app yourself then get friends/ and or other people who are also involved with the app to follow the app on Twitter. When marketing on Twitter you can view how effective your marketing has been with the Twitter analytics.