The App Store has some app guidelines for ratings and reviews, but they are not as detailed as those on Google Play. It’s important to mention is that Apple recommends asking for ratings and reviews after people use and interact with an app for a period of time. You should also avoid disturbing people by not interrupting them while actively using an app or playing games. The users can benefit by closely reading about App store review guidelines.
Despite resetting app ratings for iOS apps is possible, Apple cautions users to weigh the risks carefully because fewer app ratings will discourage users from downloading an app in the future. Lastly, Apple encourages users to report issues if they believe the app reviews they are receiving violate Apple’s Terms and Conditions.
Best Practices, App Store Review Guidelines and Tips for Managing Apple App Store Ratings & Reviews
Analyze Your Current Situation
Initially compare your current performance to that of your competitors in the same category. You can manually check how many ratings you have, what types of reviews you receive, and how frequently. You can do the same for your competitors, but App Store will not provide you with many insights. As a result, analysing your app and your competitors’ apps should always be your first step.
Improving and Asking For Ratings & Reviews
As previously stated, ratings play a significant role in ASO. The best way to obtain them is to make a proactive request for them. To increase your chances of success, consider where, when, and how you will ask users to rate your iOS app or game. You can take a more passive approach and add a button to your app that users can tap to leave a rating. A more active approach, in which you proactively push prompts to users, is more likely to result in more ratings and reviews.
How you will ask for ratings depends wholly on your development resources since you must primarily add an extra piece of code to trigger an app prompt. To determine when to launch a prompt trigger, consider the user’s actions, how long they used the app, which screens users see the most, major app updates, and so on. In short, prepare to solicit ratings and reviews before proceeding.
Manage and Monitor Ratings & Reviews
You should pay special attention to the following:
How many ratings do you have in comparison to your competitors?
The proportion of positive and negative reviews
What users like and dislike about the app
Which aspects of the reviews are addressed – technical aspects, usability, accessibility, play factor, experience, data consumption, app crashes, and so on?
How will you respond to reviews, and how will you prioritise them?
How will you retain dissatisfied customers?
Ratings and review progress over time by device, app version, country, and other important app business filters
Impact of Apple Ratings and Reviews on App Store Optimization
App Store ratings and reviews have a substantial impact on app store optimisation (ASO). Positive ratings increase the rate of tap-through in search results and the rate of conversion from the app’s product page.
We’ve previously talked about how app ratings and reviews influence an app’s search performance. When ranking apps in search results, Apple’s App Store takes into account the number of ratings as well as the average rating. In simple terms apps with high ratings and positive reviews have a better chance of ranking for specific keywords in search results, improving overall visibility, product page visits, and installs.
The easier and faster the process becomes as you promote your app. We understand that small businesses do not have a large marketing or promotional budget. Even those with the money may find that they only have a few channels through which to promote their content. This comprehensive blog of 10 creative app marketing promotion strategies will teach you how to market an app and help you take your app marketing strategy to the next level.
Customer Research
You can begin your market research by compiling a list of everyone you’ve ever sold to, including those who have only signed up for your newsletter. Send them an email requesting 5 or 10 minutes of their time.
Incentivize your customers by providing them with a special discount or educational content. After you’ve gotten their attention, ask them a few questions to get a sense of what they’re looking for in an app. All of your marketing campaigns must begin with thorough research. This ensures that you provide a consistent user experience.
Influencer Marketing
Finding influencers who align with your user base and target audience is critical to this strategy. Most social media platforms provide influencers with demographic information about their followers. Influencer campaigns result in fewer churning installations. In addition to social media, you should look for bloggers to collaborate with and promote your app prior to its launch.
Leverage Your Website
If you already have a fully functional and mobile-friendly website, it can be one of your most valuable assets for promoting your app. Including your app in your site may imply dedicating a section of your site solely to the app. Tell them how this app can help them and make their lives easier. Include links to your app, screenshots, and videos to help them understand.
Email Marketing
Emails haven’t lost their allure, as long as they’re used correctly. According to many app marketing company researches, “91% of people check their email daily.” Make the most of your app links by incorporating them into newsletters, customer service emails, and email signatures.
Create a Teaser Video
Videos are a great way to show off everything your beautiful and well-designed app has to offer. Once you’ve completed your demo video, make use of your social media channels and other platforms to promote your app. Your demo video can be embedded in a blog post, Instagram, or YouTube channel.
SEO Matters Here
All you have to do is find the “best-targeted” and most relevant keywords for which you want to rank. Analyse which keywords your app is currently ranking for, and then build some quality links to boost rankings. You can also try App Optimization and App Store Optimization Services for adept success.
Choose the Right Social Media Platforms
To become more well-known among entrepreneurs and app developers, increase your visibility on social media groups and communities, particularly Linkedin and Facebook.
Request feedback on your app and provide them with free promo codes to try it out. Discuss current features, bug fixes, and future updates with them, and value their feedback.
Build a Great App Landing Page
Even if you don’t have a mobile app, a great landing page is essential for any business. Having a great landing page is similar to always having a great business card on hand in case you ever need it.
Get Featured On Mobile App Review Sites
Getting on an App Review Site requires you to send them a pitch. That is, you must persuade the website that your app is worthy of being reviewed and thus featured on their site. One can also try app store review for better results.
Run a Contest
Promoting your app does not always imply having to distribute it across every channel yourself; it may additionally involve lighting a small spark and letting your customers run towards the finish line. Including a contest in your app will encourage users to download it and keep it for the duration of the contest.
In the ever-evolving world of mobile applications, staying ahead of the curve is crucial for success. As we navigate through 2023, app marketers need to be aware of the latest trends shaping the industry. Let’s delve into the top 10 app marketing trends that demand your attention and strategic consideration.
1. Augmented Reality (AR) Integration
Augmented Reality has moved beyond gaming apps. Integrating AR features into various app categories enhances user engagement and provides a more immersive experience. Whether it’s trying out products virtually or exploring educational content in a new dimension, AR is transforming how users interact with apps.
2. Personalized User Experiences
Tailoring app experiences based on user preferences and behaviours is a trend that continues to gain momentum. Utilize data analytics to understand your users better and deliver personalized content, recommendations, and notifications. Personalization not only boosts user satisfaction but also increases retention rates.
3. Video Content for App Promotion
Video marketing is a powerful tool for app promotion. Create engaging video content showcasing your app’s features and benefits. Platforms like YouTube, Instagram, and TikTok are ideal for reaching a broad audience and driving downloads through visually appealing and informative videos.
4. Voice Search Optimization
With the rise of voice-activated devices, optimizing your app for voice search is becoming increasingly important. Users are now searching and interacting with apps using voice commands. Ensure your app’s content is structured to respond effectively to voice queries for improved discoverability.
5. Inclusive App Design and Marketing
Diversity and inclusivity are integral considerations in-app marketing. Ensure your app design and marketing campaigns are inclusive, representing a diverse range of users. This not only aligns with societal values but also broadens your app’s appeal to a wider audience.
6. Interactive Push Notifications
Enhance your push notifications by making them more interactive. Include buttons or quick actions that allow users to engage with the app directly from the notification without opening it. This real-time interaction can significantly boost user engagement and conversion rates.
7. App Store Optimization (ASO)
ASO remains a cornerstone of app marketing, but it’s evolving. In addition to optimizing keywords, focus on enhancing visual elements, such as app icons and screenshots. Encourage positive reviews and respond to user feedback actively to improve your app’s visibility in app stores.
8. Progressive Web Apps (PWAs)
Progressive Web Apps offer a middle ground between websites and native apps, providing a seamless user experience. PWAs are gaining popularity due to their faster load times and the ability to work offline. Consider developing a PWA to expand your app’s reach across various devices.
9. User-Generated Content (UGC) Campaigns
Harness the power of your users by incorporating User-Generated Content into your marketing strategy. Encourage users to share their experiences, testimonials, and creative content related to your app. UGC not only builds community but also serves as authentic social proof for potential users.
10. Blockchain for App Security
As concerns about data security rise, incorporating Blockchain technology into your app can enhance security measures. Users are becoming more conscious of privacy issues, and integrating Blockchain can establish trust by providing a transparent and secure environment for app interactions.
In conclusion, embracing these app marketing trends can position your app for success in 2023. The key is to stay agile, adapt to industry shifts, and consistently refine your marketing strategies. By staying attuned to these trends, you’ll be better equipped to navigate the competitive landscape and ensure the continued growth and success of your app. Stay ahead, stay innovative, and watch your app thrive in 2024 and beyond.
When you devote a significant amount of time and money developing a mobile app, you always hope that a significant number of people will at least try your product. Unfortunately, persuading people to click the “Install” button can be difficult. The positive aspect is that there are numerous tried-and-true methods for increasing app downloads. We enumerate 7 ways to get more mobile app downloads.
7 Ways to Get More Mobile App Downloads
App Store Optimization (ASO)
App Store Optimization (ASO) is the process of optimizing your mobile app to get more visibility and downloads in the app stores. It’s a crucial part of your app marketing strategy and should be done before and after your app launch.
App Localization
App localization is the process of adapting your app to different cultures and languages. It’s an effective way to reach new target audiences and increase your app downloads.
Launch a Website
Launching a website for your app is a pragmatic way to give potential users more information about your product. You can use it to explain the features of your app, showcase reviews, and provide additional resources.
Content Marketing
Content marketing is a great way to engage with potential users and build a relationship with them. You can utilize content to introduce your app, showcase its features, and explain how it can solve users’ problems.
Social Media
Social media is one of the most effective channels for app marketing. You can use it to reach new users, engage with existing ones, and build a community around your app. Influencers are people with a large following on social media. They can be a great asset to your app marketing efforts, as they can promote your app to their followers and help you reach a wider audience.
Demo Video
Creating a demo video is a great way to showcase your app’s features and convince users to give it a try. You can use the video to explain how your app works and why users should download it.
Ratings and App Reviews
Ratings and App reviews are an important factor in app store rankings, so it’s important to encourage users to leave them. You can do this by prompting them to rate your app after they’ve used it for a while. Referrals Encouraging users to refer your app to their friends and family can be a great way to get more downloads. You can incentivize referrals by offering rewards or discounts to users who refer your app.
Affiliate Marketing
Affiliate marketing is a great way to get more app downloads. You can partner with other websites and apps to promote your app and pay them a commission for each download they generate.
Conclusion
Getting more app downloads isn’t easy, but it’s possible if you use the right strategies. App Store Optimization, app localization, content marketing, social media, and influencer marketing are all great ways to reach new users and get more downloads. You should also make use of referrals, ratings and app reviews, and app marketing, affiliate marketing to get more downloads.
It is a proven fact that videos are perfect for conveying a message. Every social media platform can function with video content. The content of videos, like the companies or individuals behind them, is multi-layered. Videos suit any industry or business, whether for news, business, education, or entertainment. We want to give you a few tips on App video marketing for your app.
Why App Video Marketing?
Looking carefully at both stores, you will notice many different videos. There is primarily no hard and fast rule about what kind of video works best. Therefore you’ll find plenty of ideas in the App Stores to present your app in video format. However, remember that your app’s advantage and real value must be recognizable in your video.
Tips & Tricks for Your App Video Marketing
Brevity Is the Spice
Start making your videos brief and to the point. Users will recognize why they demand your app in a few seconds. The better is that they are shorter. Given the number of offers available online, it’s expected that many users to give up the video after a few seconds to watch something else. As a result, concentrate on your app’s core features.
Utilize Social Media
Although if your video appears on the app page in the relevant App Store, you can help promote your app in a video through your social media channels like Facebook, Twitter, YouTube, and so on. Several of these platforms also let you add your video as an advertisement. You can also decide ahead of time which target group you want to play your video with primary consideration.
Make An Additional Landing Page For Your App
Set up an extra landing page for your app on your official site to display the app and highlight its essential features. It’s ideal for putting your app video near the top of the landing page, in the header area, to grab the viewer’s attention instantly. The App Store badges or CTAs for the two App Stores should also be placed in the header. This enables visitors to be immediately redirected to the appropriate store.
App Video in Emails
The app video can also be included in the emails to draw customers’ or potential customers’ attention to the app. You could consist of the video’s YouTube link in the email.
Final Thoughts
Videos are ideal for presenting information concisely and clearly. They are an effective marketing tool for driving campaigns. So, to visually highlight the advantages of your app, use app video marketing by adding a video to your app page in the stores. Remember to share and promote the video on social media, your website, and through email marketing.
