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Everything You Need to Know About App Store Optimization

We know that launch of latest mobile applications we all adore them, but let’s face it, sometimes it’s difficult to market them since you can’t get enough unique strategies of app marketing gathered up to efficiently apply them when you like to due to availability of numerous popular similar apps.

A good position on the search engine results page could immensely give your app downloads a boost. More similarly apps that won’t show up in the search results will hardly get noticed. So it is an acumen idea to take your app store optimization (ASO) and begin optimizing your app for a good search result in the stores. In addition, there are many similarities between optimizing an app and optimizing websites for the best search result, comprising all the use of titles, keywords and descriptions.

More similar to Search Engine Optimization (SEO) there are several ways to optimize mobile App for ranking higher in App Store. You can also make your content rank higher in search engines. App Store Optimization is the quality process of improving or ameliorating the visibility of the mobile apps in play store searches. The acumen idea behind ASO is to accurately optimize your iPhone app to make appear on top.

Precisely you can also drive global users to your app page and increase downloads. If your app is enumerated on top of other similar apps, there are better chances of a global user downloading your app over the other app is immensely high.

It is well-known fact that no one knows accurate algorithms used by Store for ranking the apps, but experienced experts convey that there are few ranking factors that would play a key role in ranking your app in the Play store.


It is learnt that the number of downloads of your app reflects the familiarity of your app. The more downloads your app has more effective the chances it has of being in the top search results.

Feature of App Reviews and Ratings

The popular Google offers more importance to search optimization. Apps having effective positive reviews and best ratings are given much higher preference to the apps having lower ratings by users. So fewer popular apps with lesser downloads but better ratings are actually ranked higher than reputed apps with a lower rating.

About Long Installs

It is for how much period of your app is kept installed by the global user in their mobile is certainly a factor which Google virtually consider. The familiar Google seems to actively track the time of app installation and offer positive points for longer installed apps.


The acumen app developers with instant un-installation of the apps after being downloaded when the latest version is released would certainly get your app a bad ranking in search results. Thereby you can try to avoid this happening for better results.

We know getting your app discovered isn’t simple and your app no doubt has good competition with one question coming across of did your app get audience reach? So how exactly do you get discovered by your global audience? People certainly download your app in a heartbeat and if only you could get it in front of them.

Here we’re bringing out top ways to boost your app’s discoverability and unite you with your passionate users

App Store Optimization

It is the most key element to getting your app discovered. Just similar to SEO, ASO is optimizing your App Store listing for organic discoverability through optimization.

You can follow a Checklist of all the important elements of ASO:

  • Using Unique app name
  • Having relevant keywords and descriptions of the app
  • Use Proper categorization
  • Attractive Screenshots or videos with a high-level overview of your app
  • The good crisp detailed description is continually updated with app update information and release notes

Good to Take Advantage of 3rd Party Advertisers

It is illustrated that Google, Twitter, and Facebook are major contenders worth considering, with Facebook boasting some highly advanced audience selection tools.

Go with Facebook, you can select targeting options including:

  • Mobile users with particular screen sizes or devices
  • Go for New mobile device owners
  • Use Interests (hiking, guitar, animals, etc)
  • About Age
  • Feature of Demographics

Better to Get the Word Out By Running a Contest

It is easy of running a contest which is still one of the top ways to get the word out about your app. Moreover, you can also announce a contest that actively involves giving away a certain number of users of your app for free. In case if your app is free to download, better to consider opting away from premium memberships or in-app currency.

You can team up with Bloggers in Your Niche

It assists in immensely partnering with industry bloggers to get noticed. The more specific your niche is the best your chances are of getting hooked up with your ideal audience by way of quality bloggers. For example, sports streaming apps might have a hard time integrating this, as trying to reach out to any blog that discusses sports would be an endeavour.

You can also get more assistance from AppMarketingPlus for effective App Marketing.

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