In this infographic below, we have compiled revealing trends on how the Mobile app store wars in 2021, most downloaded apps, revenue generated by Google Play Store, total number of people playing games on mobile phones, about famous Android & iPhone mobile game downloads, number of Apps available in Apps Store, most downloaded Social networking Apps and finally about popular Social Media Apps which were witnessed during the year of 2021.

Mobile App Store Wars in 2021

It is seen that more than 218 Billion Apps were downloaded globally this year of 2021. There was a 6.86% increase from the previous year of 2020. It is predicted that there would be a 25 % increase in the next year of 2022 which means an estimation of 258 Billion apps will be downloaded globally next year.

Most Downloaded Apps of 2021

TikTok takes first place at 89% followed by Zoom at 81% then Instagram at 62 %. The Messenger was recorded at 61% and finally Facebook with 53 % of most downloaded apps of 2021.

Mobile App Games Revenue by Google Play Store

The statistics show that Lineage M collects $113.89 Million while Coin Master collects $70.95 Million, then comes Free Fire with $43.36 Million and lastly Candy crush saga collects $41.95 Million.

People Playing Mobile Games on Mobile Phones

In a study during 2021, the global population was 7.9 Billion. With respect to mobile gamers, they were about 2.4 Billion; it primarily means that 30.7 % play games on mobile phones. You have many kinds of Games which are available in the market; among that, the Casual games have the most players with 58.86% of people playing this kind of game.

Most Familiar Android Mobile Games Worldwide in 2021 

It is reported that the most popular Android Mobile Game is Among US with a massive download of 30.74 Million downloads. The next familiar game was Join Clash with downloads of 20.63 Million. Sushi Roll game was another hit among global players with downloads of 19.34 Million. Roll Rails game was another interesting game that attracted people with 17.04 Million. Finally, the game of imposer Solo King had massive downloads of 14.79 which also attracted global users.

Most Popular iPhone Games downloaded globally during 2021

Among US app registered 4399736 downloads while Roof Rails registered 2041919 downloads, Project Make Over registered 1750236 downloads, Sushi Roll had 1317008 downloads and finally, Roblox had 1038134 downloads.

Apps Available in Apps Store

Google Play Store tops the list with 3148832 apps while iOS App Store has 2098224 apps then come Microsoft with 669000 apps and eventually Amazon has 459167 apps in their store.

Most Downloaded Social Networking App during 2021

In this list, TikTok stands first with 85%, Facebook with 54%, Instagram with 50%, Snapchat with 28%, Pinterest with 18 and Twitter records with 12%.

Most Familiar Social Media Apps in 2021

WhatsApp lists first while Facebook Messenger come second then other apps like WeChat, Telegram and Snapchat occupy the list respectively.

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As an application publicist, you need to get your application under the control of additional paying clients. All in all, how would you interface with those individuals? Application crusades smooth out the interaction for you, making it simple to advance your applications across Google’s biggest properties including Search, Google Play, YouTube, Find on Google Search, and the Google Show Organization. Simply add a couple of lines of text, a bid, a few resources, and the rest is upgraded to help your clients track down you.

Since you perceive how Google Application campaigns work, it’s an optimal chance to add your picture’s touch to it. Get all your copy and visual aides together and gain by Google’s promotion capacities. The visual assets you use should reflect your main goal destinations and wants. This article covers the nuts and bolts of Google App Marketing.

How it functions – Google App Campaigns

Dissimilar to most Google Advertisements crusades, you don’t plan individual promotions for Application crusades. All things considered, we’ll utilize your advertisement text thoughts, pictures, recordings, and resources from your application’s store-leaning to plan an assortment of promotions across a few configurations and organizations. To begin, you should simply give some text, a beginning bid, and a spending plan, and let us in on the dialects and areas for your advertisements. We additionally firmly suggest that you give somewhere around one scene picture, one representation video, and one scene video, and where important, HTML5 resources. Our frameworks will test distinctive resource mixes and serve promotions that are playing out the best more frequently, with no additional work required from you.

Run advertisements that urge individuals to introduce your application.

To assist you with getting the best worth from each download, Google Advertisements additionally computerizes focusing on and offering. You can enhance your mission by focusing to zero in on observing important clients dependent on activities you care about, as in-application transformations.

Application commitment

Draw in clients who as of now have your application and take them to a designated point of arrival.

Application pre-enrollment (Android as it were)

Run promotions that form fervour and mindfulness for your applications and games before they discharge on Google Play. After you make your application or game accessible for pre-enrollment in your Play Control centre, you can make an Application crusade for the title. Individuals that snap on the promotion can then pre-register for your application or game from the Play store.

Where your advertisements can show up

Your promotions will be qualified to show up across Google’s properties. This incorporates Google Search, Google Play, YouTube, the Google Show Organization, AdMob, Find on Google Search, our hunt accomplices, and a lot more distributors who have application advertisements. Here is a portion of where your promotions can show up:

Google search accomplices

For application introduces and commitment, Google matches your advertisement to look through terms that are pertinent to your application or its class. Google Promotions creates your watchwords utilizing, various strategies, including utilizing Google Play search terms that have driven individuals to your application.

Google Play

Google Play related applications segment: “You may likewise like” and “Identified with this application”

Google Play landing page: “Recommended for you”

For application introduces and pre-enlistments, Google can show your advertisements to individuals who look for terms and applications that are pertinent to your application. Your advertisements can likewise show to individuals who visit the application subtleties page of an application that is like your application. Promotions can incorporate your application symbol, application name, engineer name, and your text thoughts and will connect to a Play store posting, where individuals can introduce your application or sign up to be informed when the application is free. For application commitment, Google targets individuals who as of now utilize your application.

 YouTube

For application introduces and pre-enlistment, Google Promotions can show your advertisements on YouTube where they’re probably going to be clicked, and your application is probably going to be downloaded or get a pre-enrollment join. Advertisements can incorporate a video from a YouTube connect, text, application symbol, and application store message and show up on the YouTube application on Android gadgets. They connect to a Play store posting, where individuals can download your application or sign up to be told when the application is free.

Other applications

Portable sites of information destinations, sites, and different locales across the Web For application introduces and pre-enlistment, your advertisements are qualified to seem where they’re generally pertinent on the Google Show Organization and inside other applications. With the help of advertisements, you’ll be able to direct users after posting in the Google play store. Thus the users reach the destination easily to download the application when it is available at free of cost. . Google Advertisements will improve where your promotions show to get you the best number of changes at your set objective CPA for application pre-enrollments. More about computerized focusing on

Show your advertisements with Google App campaigns 

At present accessible on Android telephones in the English language setting as it were. Your advertisements would now be able to show up on Google Search. This implies you’ll have the option to serve outwardly rich advertisements to clients, as per the client’s pertinent advantages.

On the off chance that you truly need people to present the application, show them why your application is amazing by including its offers. Attempt to utilize a convincing wellspring of motivation, to show off the means the customer needs to make immediately. Routinely something as essential as a “download now” CTA can be exceptionally compelling.

That is the reason organizations need effective and financial application advertising strategies to convey fruitful application promoting efforts. Great quality clients are profoundly connected with, held, adapted, and supported by your app. Google application campaigns specifically are best used by organizations seeking increment securing for Android applications, as you’ll be bound to get sensible – and more unsurprising – costs for top-notch clients. For iOS applications, we suggest having a careful testing process set up, so you can keep on testing what works best and enhance your outcomes appropriately.

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People grew up with a variety of App strategies of all kinds; so generally, when the popular strategy is illustrated they can’t assist but have eager to check it out, which is what actually happened with App Retention. It is known fat that Retention habit formation is the best way to grow an app. Moreover, the App growth is no longer about getting as many downloads as possible.

You have some reasons for this and one, it’s costly. The user Acquisition costs are getting higher all the time. In addition, UA is also an investment in time and energy. They are a waste of valuable resources to get users and highly increase downloads if they’re just going to churn before even finishing a full event in the app.

These days more developers are actually realizing that the focus needs to immensely shift to engaging users and greatly increasing the stickiness factor in order to be popular and successful. In order to do this, an app requires building habit formation with the user. You have an example of the Hook model for an app that comprises 4 key components namely as Trigger (internal and external), Action, Reward, and Investment.

Why Many Successful Apps are Sticky

It is elaborated that the stickiness of a product is how memorable it is, how much it resonates and how actually often a person goes back to it how much it sticks. At best App Marketing Agency, they have seen people that rank really well in the app store but without sticky products and they could not monetize it.

More precisely the Apps need to nail down retention Day 1 in order to build good habit formation and stickiness; so thereby then once people are hooked, psychologically, they would get to purchase events and finally commit to a purchase. In case if they’re not hooked and primarily reaching that purchase stage, adeptly keeping an app in business is a hard or uphill battle.

Just think about some of the most popular successful and attractive apps out there namely Candy Crush, Duo Lingo these are familiar products that people adore and tell others about. Primarily they are apps that people use on a regular basis and also keep coming back.

Have each category is unique and needs its own approach to optimal retention. The Average Retention Day 1 and 30 look different for a dating app than they do actually for a shopping app. App retention has rapidly become a vital factor.

You can achieve a 40% increase in App retention

When searching for how to ameliorate retention, you require looking at the full taxonomy. Analyzing the quantitative data is a huge part of it but so does the qualitative conducting a UX audit, adeptly analyzing the onboarding flow, wholly examining the psychological pricing and so much on. Interestingly it’s connecting the dots and mapping out how to fix it next with the relevant product team.

For one of the App Marketing Agency game app clients, Gobsmax. They experienced splendid Retention Day 7 and 30 but most users weren’t actually getting to that level. Their main problem was their Day 1 retention. In order to fix this problem, App Marketing Agency gave these recommendations:

• You can cut down the number of taps to reach the first action of the game
• Train the user new game mechanics at the right time (not all upfront)
• Go for Uninterrupted gameplay, particularly at the beginning
• You can introduce achievements
• Offer feedback loop
• Must vary daily rewards
• Integrate Gamifying the game even more through mini-games (game within a game)

Finally, the end result was a 40% increase in retention day1. In order to get these results, it wholly takes open-mindedness. The users must be willing to acknowledge that a huge overhaul might be necessary, are actually willing to make changes to the product or to trust and work with data and analytics.

Know how Duolingo gets users strongly hooked

It is elaborated that how the Duolingo app did accomplish and what they are doing right when it comes to app user retention. Primarily Duolingo sends him 4 push notifications per day. For so many, that might sound annoying. But for actually Fouad, who is regarded as a “power user,” this is just exactly the motivation he requires to keep him going.  Moreover, a notification that reads you are missing a daily streak which gives him that competitive push to open the app and finish another step. Precisely this approach works since he’s completed a full 100-day streak that’s 100 days without actually missing a single day.

To be pragmatic and not spammy, push notifications are primarily sent based on segmenting users. There are few people that are active users and have paid a subscription and you like to keep them on the product. There are other segments like namely early adopters, relevant casual users, or dormant users that aren’t utilizing the app anymore. Thereby Push notifications to require to be sent in a systematic way based on specific flows.

Duolingo also adeptly masters gamification and a social factor as retention strategies. The users get rewarded for their app use. Also, they name their achievements to actively motivate users to keep logging in and immensely reach the next level.

More so the users also get placed into “leagues” with other randomized users. In case if a user doesn’t keep up, they are actually at risk of getting demoted out of the league. By using these elements in place, it’s vivid to see how a user could get primarily hooked. So App retention has become an important component.

Check out and Know when you’re hitting or missing your goals

You have many things that need to be measured with analytical tools like Firebase. The top way to know if you’re succeeding is to measure if you’ve hit your retention Day 1, 7, 30 goals and finally achieve the transaction.

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Similar to every other industry, mobile app marketing was actually transformed by the 2020 unfortunate outbreak of COVID-19. Moreover, the routine trips to the bank or grocery store were instantly replaced by apps. In addition, the quality streams and downloads attempted to fulfil a requirement for a shared experience. Even digital devices facilitated most human connections. The globe became more online than ever before, and mobile app marketers had to immensely adapt and actively innovate accordingly.

Here are the new normal mobile marketing trends that will continue into 2021

The Social features in mobile apps

During 2020, people were actually forced to stay at home and thus socialize more online. Moreover, to social media, the social features in other apps have not become less popular in 2020 and would continue to be so in 2021.

For instance, the apt features of social media platforms, respectively as chats and activity feeds become more familiar among mobile apps. More importantly, having an in-app community is highly proven to have a positive impact on user engagement. Primarily when players unite in clans, guilds, leagues, etc., more so and/or compete against each other; this adeptly motivates them to come back to the game every day.

Primarily the fitness apps are also getting merits from incorporating social features namely where the users can view the results and progress of other users and are immensely motivated by those results. For instance, the Fitbit app has the Community tab where users post their updates on social media and share details about various Fitbit activities namely as unlocked badges. The friends could comment on each other’s posts and adeptly encourage each other for instant communication.

Popular Mobile gaming

It is noted that mobile games as rapidly becoming one of the most familiar mobile app categories in 2020 and 2021. During this time period, due to isolation caused by the coronavirus outbreak, global people are searching for novel ways of entertainment. In addition, the number of active mobile game players is rapidly growing. As reported the consumers could spend more than $120 billion on mobile games in 2021.

According to several studies conducted the most familiar game genres for 2020:

It is seen that the most familiar genre is casual games (59%). The sub-genre of casual games is kind of hyper-casual games. These games do not need user input and utilize simplified game mechanics. They strongly focus on minimalistic but with crisp imagery and cartoonish art style.

More precisely the difference between the hyper-casual and casual games is the number of purchases made actually through the app. The casual expects to earn the most of the relevant income from in-app purchases, while hyper-casual considerably earns from ads.

The Rapid Changes introduced by IOS 14 launch and IDFA

This advanced trend is not directly related to the baleful pandemic but it has also strongly impacted the globe of mobile apps for the iOS platform. The release of iOS 14 introduced the new App Tracking Transparency (ATT) framework, which is strongly supposed to eliminate the IDFA – Identity for Advertisers.

IDFA is a good way to anonymously identify iOS users. It immensely acts like cookies on websites, primarily collecting details about the user’s interactions with ad campaigns, installs, and in-app activities. More with iOS 14, all Apple devices will be adeptly enabled to limit the automatic ad tracking by default, so mobile advertisers should receive the user’s consent before they could read the IDFA.

The advance of marketing automation

It is enumerated that Marketing automation generally refers to using software that could automate marketing actions or tasks, strongly optimize marketing workflows, and qualitatively measure the results of marketing campaigns. The key goal of marketing automation is to duly deliver good content to the right person at the right time so that the person takes the apt action that the prospective marketers want.

According to statistics the buyers with automated communication actually spend 47% more on their purchases, while the cost of their relevant acquisition is reduced by 33%. Moreover, 73% of marketers report higher productivity and time savings as the most vital benefits of automation.

Marketing automation permits you to:

• Actively increase the efficiency of processes in comparison with said manual work,
• It automates repetitive tasks,
• It makes the targeting of consumers and potential customers more precise,
• Ameliorate the overall customer experience,
• Considerably avoid human error in campaigns and analysis,
• Begin new processes that would be impossible to start manually.

In 2021, marketing automation will still belong to the most familiar mobile marketing trends. It is because the marketers will require adapting to the new normal and actively inventing new processes strongly aimed at reaching a wider audience.

Invent of Mobile advertising

Though the number of users of mobile apps has rapidly increased during the pandemic, which generally means that organic search traffic has also certainly increased; mobile advertising is not actually losing ground. As per studies, mobile ad spends would reach $290 billion in 2021, immensely boosting the growth of the advertising industry. Moreover, advertising engagement has immensely grown by 15% in a few months. Thereby, advertising both inside the apps and in-app stores still remains strongly effective.

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If you are searching for different experiences with Google Play Ratings, then I suggest giving a look at various aspects. The several features and instructions that you come across fit the user’s requirements rather well and are pretty quality.

There are some common issues that actually plague online reviews, specifically in regards to app ratings. One such problem arises from the reviewer’s location. It is seen that often times bugs found in an app can be wholly localized, occurring only in particular countries or regions. As it presently stands, the sum of negative reviews from a country that is almost experiencing issues like bugs and absolute crashes can bring down an app’s overall rating. This could impact a user’s decision to install, even if they naturally reside in a location where this issue is not similarly occurring.

No sooner than this year, Google will immensely segregate reviews by region to combat this issue. This will offer users with a more perfect insight on how well an app or game is received in their location, as well as performance issues they could expect. In addition, this change could assist culturally relevant apps to improve ratings in the regions they are exactly intended for.

Also Changes by Device Form Factor

It is said that another common problem in ratings that many users are popular with is performance based on device kind. Some apps might be immensely optimized for particular devices, such as high-end phones, but actually suffer from lag or even inoperability on budget devices or a few kinds of tablets. A low rating that calls out performance issues could naturally impact a user’s decision to install, thereby even if they would have a seamless experience on their own device.

While the exact date has yet to be announced, Google stated that next year they would expand review filtering to encompass device form factors. The users will instantly have a good idea of how well an app will work on their device without having to pore through reviews or download and view them.

This is particularly impactful as the number of several devices continues to increase. Similarly, unlike Apple devices, the Android operating system wholly supports a multitude of device manufacturers.

With thousands of unique devices with a wide range of hardware specifications, all permitting apps from the Google Play Store, being able to view which apps will function on a specific device will be beneficial data points.

Latest for Developers

Google will also be offering tools for developers to track their KPIs in regards to these changes. The acumen developers will be able to access more granular data in their popular Google Play Console dashboard than was previously available. Moreover, on the Rating tab under Performance over Time it would now be possible to independently select the plot’s time period, from the last 28 days up through the complete or whole life of the app.

More importantly, the rating data can now be aggregated daily, weekly, or every 28 days. The developers will have the wide option to download CSVs of rating data. Thereby applying the new selection options to these CSVs would offer deeper insight into how fluctuations in rating might reflect campaigns and updates, and make it simpler to offer customer support for negative reviews.

It is seen that Google has also assured developers that they will offer ample time to minimize the negative impacts of these upcoming changes. Beginning 10 weeks prior to each deployment of the new kind of rating system improvements, Google will adeptly and automatically analyze the expected impact on an app’s rating. Moreover, any developer who could expect a shift of 0.2 stars or more will be given notice so they could address any issues before they arise. The developers can get ahead of the game now by viewing ratings by device and country in the Google Play Console.

It is enumerated that Google has announced upcoming changes to the Google Play Store rating system. These possible changes strongly aim to improve the accuracy of app ratings depending on a user’s location and device kind. So starting in this month of 2021, the users will see ratings and reviews particular to their country or territory.

Also thereby sometime next year, these reviews would be segregated even further into device form factors. Also along with user-facing changes, the acumen developers will have new tools available in the Google Play Console, which will offer more insight into what factors are primarily impacting their app’s rating.

Expected Changes                            

• Beginning in November, Google will alter the system behind Play Store ratings for apps and games.
• The ratings will be localized, causing some apps to have different ratings for people in different areas of the world.
• By next year, ratings will become even more specific by taking device form factors into account.

Precisely the Apps and games on the Google Play Store have aggregated review scores. In simple words, Google adds up all the scores from users around the world and averages them out to develop a final score. It is reflected by the star rating you see with all the apps and all relevant games on Google Play.

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Global people are completely passionate about integrating ASO and SEO strategies and they prefer to keep finding beneficial techniques for keeping business successful. We generally know that App Store Optimization Services (ASO) is the important process of optimizing an app and its app store page for the app stores. It perfectly works to improve an app’s visibility according to ranking factors professionally determined by the app stores’ algorithms.

Thereby a higher ranking leads to a higher search presence and discoverability and increased Organic downloads. ASO also primarily means that when a user reaches an app’s store page, the page is wholly optimized to actively encourage them to download the app. This popular branch of ASO is called conversion optimization.

Whether one needs impactful app store screenshots or an informative app store video, mainly showcasing the app’s best features in the description or utilizing every feature available, ASO adeptly encourages visitors to convert at every step as they explore the app page.

Moreover, visibility in the app stores comes from Search Traffic and Explore Traffic. Thereby Search Traffic is when a user searches for an app or keyword in the search bar and then generally finds an app from the search results. Also explore Traffic is when a user finds an app through browsing the app stores’ Top Charts, Similar/ Related Apps, or the said Featured section, as compared to making a direct search.

Meanwhile, Search Engine Optimization (SEO) is the vital process of optimizing web pages to ameliorate their rankings in the organic search engine results.  SEO could be a complex process that generally takes time, and needs constant maintenance and monitoring. A web page’s ranking can be generally affected by something as seemingly small as its URL, which is in fact powerful. It could also be immensely impacted by how accessible the web page is for people with disabilities, or mobile users, and beyond.

For a business to succeed SEO is important. Thereby it illustrates main products, services, and customer satisfaction to a specific group of people. This would comprise customers that you’ve identified in the market, as well as potential customers that haven’t decided yet about the service or fame product you’ve got to get. Similarly, with ASO, you must strike the perfect balance between catering for the algorithms and also being readable, valuable and actively engaging for the human eye.

Difference between ASO and SEO

The difference is that ASO is done particularly for mobile apps, whereas SEO is done for the web. There are many aspects of both SEO and ASO that set them apart from each other.

ASO vs SEO: Ranking Factors

The ranking factors for both ASO and SEO are the key elements that the algorithms use to influence the visibility of the app or web page in the app stores or search engine results. While ASO and SEO share some similar ranking factors, the importance that algorithms place on each one might actually differ.

Top ASO Ranking factors are given below:

• App metadata, including title/ app name, subtitle/ short description, and (for Android) long description
• Creative assets, including app store screenshots and app preview videos
• Keywords
• App icon
• Downloads number
• Backlinks
• Engagement
• App retention rate
• Conversion rate (general and CVR per keyword)
• In-app store quality metrics
• Crashes and ANRs
• Publisher name, Bundle ID
• Category
• Reviews and ratings
• In-app purchases

Top SEO Ranking factors are given below

• Keywords in the title tags (H1, H2, H3, etc.)
• Meta title and meta description
• Content optimization (images, text, etc.)
• Content structure and length
• Traffic & Engagement
• Website health
• Backlinks Profile
• Time spent on page
• Click-through rate
• Page load speed
• Bounce rate
• Optimized URLs
• Content quality
• Site architecture
• Domain authority
• Scrawling

Top Similarities in Ranking Factors

• Keywords & Keyword research – SEO and ASO are both based on keyword research. The main focus is on the Keywords Field (iOS) and Long Description (Google Play) for ASO and keywords in the title, header tags and content for SEO
• Backlinks, Views & Engagement
• Content quality – Content of a web page must be of the highest quality to rank highly, just like an app requires to be of the highest quality to rank highly too
• Search traffic – More interest people show by actively searching an app and downloading it, or searching for a website, the better it would rank
• Retention Rate – App retention for ASO and dwell time for SEO

Top Differences in Ranking Factors     

• App metrics Vs Web metrics – ASO and SEO each use metrics that actually apply to their respective platforms
• Creative assets impact – creative features such as app icons, screenshots and videos are essential to ASO, whereas they are only additional contributing factors to SEO
• Bounce rates
• Paid traffic – The paid traffic majorly affects ASO in terms of visibility and organic downloads, it does not impact SEO whatsoever. A paid user acquisition strategy primarily goes hand in hand with your key ASO strategy.
• Page/App Speed – While SEO is impacted by page speed performance, but ASO is not

One can witness a lot of differences between the ranking factors of both ASO and SEO, despite the end goal of both being to actively increase the visibility of the web page or App.

Wrap Up

It is concluded that App Store Optimization and Search Engine Optimization are organic forms of marketing. They primarily bring users to an app or visitors to a web page via organic means. A key success is the relevance of search results in relation to the search. Both ASO and SEO algorithms highly rely heavily on keywords while determining the relevance of the search result and ranking your app or web page.

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