This article will cover creating a high-performing video ad for ad networks. Before making video ads, let’s first discuss ad networks and exchanges.
Many people need clarification on the two because they are both parts of programmatic advertising. However, while ad networks and exchanges are necessary for media buying, they serve different purposes.
An ad network is simply a company that connects publishers and advertisers. It acts as a bridge between supply and demand. An ad exchange is not a middleman. It is a reputed platform that allows publishers and advertisers to actively buy and sell ad inventory directly from various ad networks.
Furthermore, unlike ad networks, changes are wholly implemented in real-time, and advertisers determine the price. Google, ironSource, Unity Ads, Applovin, and Apple Search Ads are the top ad networks for mobile games.
Mobile Games Marketing through Video ads
Google
It’s no wonder that Google ranks first among ad networks. This is an excellent advertising network. Your video ads will appear on Search, YouTube, Google Play, Discover on Google Search, and the Google Display Network if you use Google App Campaigns.
Google’s Popular Universal App Campaigns with the Install Volume goal are the best option for acquiring mobile game users. Google claims that UACs convert 140% more than other campaign types. Google does a lot of work, which simplifies the entire process.
You must submit a portrait and landscape video, text, and assets. You must also select a daily budget, target location, and languages. It would be best to choose between cost-per-install and cost-per-action campaign types. Google handles the rest; there’s no need to create and test personal ads. Its algorithm will experiment with variations and placements, serving higher-performing ads more frequently. Universal App Campaigns from Google can also be used to drive in-app conversions.
Unity Ads
It is critical to note that Unity Ads is primarily a monetization platform. This means that your video ads will appear in other mobile games. It enables mobile game publishers to reach out to users who are likely interested in a specific game or game genre.
Mobile game ad placements are typically a mix of reward, playable, and interstitial videos. The wonderful thing about relevant Unity Ads is that you can track where your installs are coming from. This is referred to as attribution. You can also target specific publishers. You can block those who do not provide you with high-quality users or target sources that provide you with users who convert and remain engaged.
IronSource
IronSource is a multi-purpose platform that can be used for monetization and advertising. Its app distribution platform uses machine learning to assist you in acquiring high-quality users – those who actively stay engaged and play for an extended period.
IronSource’s UA campaigns utilize advanced bid optimization technology, which results in a high ROAS. Playable ads, videos, and interactive end cards are examples of available creatives. According to IronSource, users acquired through relevant, interactive ads have a 35% higher retention rate.
AppLovin
AppLovin is another ad network in the Gaming Triopoly. It assists mobile game developers in reaching out to high-quality players. Applovin’s primary focus is on traditional video advertisements, as well as playable and display advertisements.
Apple Search Ads
Apple Search Ads enable you to be found in App Store search results. Apple Search Ads are great because they are simple to set up, even for beginners. You must select your app, monthly budget, target countries, and maximum CPI. Apple handles the rest.
Basic Search Ads are advised for those spending up to $10,000 per app in a single month. Another advantage is that you pay per installation at your own cost. Apple Search ads have a 50% conversion rate on average.
The Process of Developing a Video Ad for Ad Networks – Mobile Games Marketing through Video ads
The basic steps for creating a video ad for ad networks are market video, scripting, and production.
Market Analysis
As with any advertising campaign, market research is essential. Most importantly, examining your competitors’ video advertisements would be best. There are a few platforms that enable you to do so. You can search for mobile game publishers and view their ads for various ad networks, which is very helpful.
When conducting market research, you should also consider your target audience. Who are you attempting to reach with your advertisements? Define their geographical location, gender, and age.
Video Scripting
Begin writing a script once you’ve determined your competitors’ strategies and what might appeal to your target audience.
A script’s purpose is to record what happens in each scene. You can describe both the visual and audio components. Consider the ad network you like to advertise on and different ad formats when writing a script.
Video Production
Video production is the final step in creating a video ad. This is the stage at which your video producers use everything you’ve prepared for them, such as gameplay footage, the script, and other game assets, to create the video ad.
Tips for Developing a High-Quality Video Ad for Ad Networks – Mobile Games Marketing through Video ads
Consider Ad Network Policies and Requirements
The key to creating a video ad for an ad network is to adhere to the network’s specifications. As a result, video ads for Facebook and Google should be pretty different.
Google is well-known for having highly stringent rules and regulations. Other ad networks have their own set of requirements and policies.
Try Different Video Ad Formats
Interactive and playable ads have adeptly proven to be highly effective in immensely attracting high-quality users, i.e., those who not only install but also play a game. Users can try out a game by clicking on playable ads. When those users install the game, they already know what’s happening and how to play. They are familiar with the basic game mechanics and goals, so they are likelier to be engaged.
Also, even if your relevant game has a slow start or an idle element that needs to draw more attention, a playable ad allows you to highlight your game’s excellent and exciting parts.
The Facebook research looked at the case of Me2Zen, a successful company with playable ads. Playable ads increased click-through rates tenfold, and increased return on ad spend by 50%, according to Me2Zen. They also revealed that in-app purchases had risen by more than threefold.
Highlight the Most Important Game Features
Consider what makes your game unique and centre your video ad on that. Assume it’s a word game that you can adeptly play with your friends. The social aspect of the game is worth emphasizing in the advertisement.
Or it’s an action-adventure game with many exciting characters and worlds – feature them in the advertisement.
Whatever it is, use your USP to entice people to play your game. The mobile game market is extremely crowded, so knowing how to stand out is critical. Additionally, ensure that the video’s beginning is captivating. You’ve lost them if you can’t pique their interest in your ad within the first few seconds.
Include a CTA
Always include a call to action in any video advertisement. You must direct people to install your game if you want them to do so.
Make sure to highlight any “Download free,” “Install now,” or other CTAs you include. You can even test different CTAs to see which performs best, i.e. which generates the most conversions.
What to Do After Making a Video Ad for Ad Networks
A/B Evaluation
Split testing is a scientific method to determine which video ad variation performs best, achieving more conversions (installs). The methodology of A/B testing is heavily reliant on the ad network. Google, for example, will create and test different versions of an ad automatically. You don’t need to make multiple videos; change the aspect ratios. The video ad variant that performs best will be shown more frequently.
Optimization of Ads
After the initial A/B test, you’ve determined which video ad the winner is. Don’t just stop there. Make more variations of that winning ad and conduct another A/B test. You must also monitor key metrics such as CPI and ROAS. You may need to experiment with various campaign settings to achieve the desired results.
You might also discover that no matter how you set up the campaign, you need to get better results from a particular ad network. If that’s the case, consider switching to a different ad network; there are plenty to choose from.
Final Take
As you can see, developing a video ad for ad networks is a very complex process. There are numerous moving parts, so you’ll need a large team with diverse skills ranging from video production to media buying. If you’re struggling, don’t hesitate to contact us right now!
You’re close to success. You have your app idea and you’ve been through the process of execution, but where do you go from here? The marketing part of your project is probably the most important and intimidating to decide on. You can hire a mobile app marketing agency or venture into the world of DIY online marketing.
Indeed, the digital world is always changing. For example, in 2019, both Apple and Android app stores had more than 2 million apps to offer. So let’s chat about what else is happening in the digital world right now – what would you like to discuss? The number of people using apps is constantly growing each year, but this can make it difficult for your app to get noticed when there’s so much competition. How will you get the exposure you need? This is an example of casual language. For some, having to do their app marketing is an easy way out. After all, they know their creation better than anyone else, and they have a business-minded mindset
You’re in the right place! We’ll go over all of your options, identify any advantages and disadvantages, and by the time you reach the end, you’ll be fully informed to make a decision. Let’s dive in!
Do-It-Yourself Online Marketing: Is It Worthless?
Many entrepreneurs are intrigued by the idea of marketing their apps. However, they may face challenges dealing with many different aspects of this task themselves. One question is whether or not they have time to do it themselves. Of course, you could learn by reading a few blog posts and taking some online marketing courses. But the question of whether or not you have the time for that is up for debate. You’ve only got one chance to make a first impression on your app. Although it is tempting, using a professional service can save you in the long run.
The Secrets to Successful Online Marketing Success
It can take a while to learn the ropes of marketing. You can’t just focus on Facebook and Instagram – you have to get creative with your marketing strategy. Don’t forget about things like press releases, digital ads, and other ways of increasing awareness! As a business owner, you need to be marketing and creating content to engage your followers and grow your company. But you don’t want to be one of those business owners who focus all of their precious time and attention on a learning curve in the creative side of their business: marketing
If you’re a mobile app marketing company yourself, you know how to promote your app in the best way and don’t have to worry about somebody else taking the reins on what direction it should go in. It’s not easy to share your ideas and thoughts with others when they don’t get them, which is why hiring professionals who have a better chance of succeeding is important. Some companies find it better to hire an intern or staff member to manage their marketing, which is a common decision that depends on the size of your company and how you want your company culture to be.
Why hire a Mobile Marketing Agency?
If you’re still thinking it’s a good idea to try marketing your mobile app without the help of a digital marketing agency, click below for 7 compelling reasons why it’ll backfire. For example, our experience in your market niche enables us to run highly-relevant campaigns that drive customers to sign up at higher rates.
Here’s something that I think will help you a lot in the beginning: Mobile app marketing is substantially different from other marketing. The main difference is that for mobile app marketing, you need to take a few extra steps. To name a few:
ASO is another way to help people find your game on the app store.
We offer a range of onboarding support to make the process of downloading, using, and learning your app as smooth as possible.
Make sure you advertise & market your app to potential customers. This will help maintain customers for the future of your business.
Feel free to explore any other social media campaigns or other types of adverts that might encourage people to like or follow your app.
Now that you know a little bit about marketing, it’s important to find the right kind of help. Most small or one-man companies won’t be able to do all the work themselves.
What You Need to Know When Hiring a Marketing Agency
Hiring a marketing agency is hard. You need to be sure that you can trust them and that you know what they’re like from head to toe – after all, they’ll be providing education for your child every day! Thankfully, marketing agencies like Gegosoft are relatively easy to find. We have a trusted client base and focus on delivering results for your brand. Wondering whether you should hire an agency? Here’s why we’re worth the investment.
The team & time go hand in hand
When you hire an agency, they’ll not only get to know your app much better than you can on your own, but they’ll also bring enthusiasm and creativity with them that you might not be able to generate in-house. Having more people with different skill sets involved should mean a lot less chance of getting stuck too. Lastly, hiring agencies is. I can’t give you an exact figure on how much an agency will cost, but I can tell you they’ll cost less than if you used freelancers across all areas of marketing – content writers, designers, et al. It can be tough to manage all the aspects of marketing on your own – you’re likely to miss aspects that could help your business grow. In addition, a team can come up with fresh, new ideas which will make a huge difference for your company and you.
The next factor in your decision is the length of time: if one choice saves more time for you, you’ll pick that. You value your time, so why not make the best use of it? Well, then I should tell you that hiring a marketing agency for your mobile app is going to save you time. You will only be in contact with one person who will lead your app’s marketing and be in contact with the rest of the team. I would advise you to think about it.
With every business, time is important regardless of the individual. Picking an agency that can focus on what you need, work fast and provide high-quality content that doesn’t need to be heavily edited is well worth it.
When Should You Start Marketing Your Business?
It can be tough to know when you should get an app marketing agency. The thing is, it’s worth working with them from the beginning of your business—you’ll see an impact fast. Creating a shared vision for the app is important. By planning together, you’ll be able to identify important customer benefits and see how your marketing copy will be developed as we go. We’ll also learn about potential obstacles that might come up in our journey. They also guide you through the best practices of marketing your app, setting clear objectives and KPIs, providing customer retention solutions, and lots more.
Did you know that nearly all companies have a working mobile app marketing strategy? You’d need to think about what you want your app to do and how you want it to work. I bet you’ll wish you could ask one of our marketing pros when you start feeling like your head is spinning while crafting your app’s marketing strategy at night – and that’s not all they can do. If you want to reach your target audience, you need the right tools and technologies. The ones app marketing agencies have when they’re working towards your goals make it possible for your company to compete in the world of mobile app sales.
How to Choose the Right Marketing Agency for Your Business
When choosing a mobile app marketing agency, it can be hard to decide on one. But before you sign with whoever, take some time to research the 3 important factors below.
Communication is the strong base
Relationships are all about communication and working together. If the agency you’ve hired is not a good fit from the start, something just isn’t going to work out. Communication is key to a successful relationship, so it’s only natural for agencies to focus on a strong communication process. Make sure you and the agency make effective communication a priority. To know how to identify that, contact us!
Sure, you can go read testimonials but nothing can compare to first-hand experience. So make sure to maintain a good connection with them and pay attention to how well they explain things and how quickly they reply to messages. If someone is listening very well, that’s a good sign.
Reliability is all that matters
It’s crucial to make sure the mobile app marketing agency you’ll be working with is reliable and follows through on their word – it doesn’t matter how well the agency communicates with you if their words mean nothing. Moreover, paying close attention to small details can help determine how dependent they are. If you need to, ask yourself the following questions to help you with the decision-making process:
– Do I trust them? – Do they deliver what is asked? – Can the agency run a tight schedule if needed?
Again, you can go ahead and read client reviews to make sure the agency you’re about to be working with is reliable.
Gain Expected Results
Do you want results or tireless effort? We’re here to tell you that when it comes to working with our mobile marketing agency, you want the results. That’s because you don’t have much time: the timeframe between the moment your app goes live and becomes history is very short. That’s why the marketing agency you’ve decided to trust has to deliver and show a trend to increase your profit, your mobile visits, or some other crucial-for-your-business measurement.
Working with a marketing agency can be a learning experience. Agencies know that anyone who promises you specific results is just guessing, but it can be good to set some clear expectations. For example, set deadlines and goals from the start so that everyone understands what’s expected.
Bottom Line
Hopefully, you have all the answers to your questions. From “can I do it myself?” to “how much does it cost to hire a marketing agency?” make sure you answer all of your questions before making a final decision. There are plenty of reasons to hire a marketing agency, but consider the following aspects before you do. When you do decide to go through with it, avoid communication problems by establishing trust with them and asking for results.
When you are looking for backlinks, there are a few things that you should keep in mind.
For one, make sure that the backlink is from a site that is relevant to your site. This means that the content of the backlink is related to what your website or blog post is about. It also helps if the domain has a high domain authority and PageRank.
Another thing to keep in mind when you are looking for backlinks is to avoid spammy sites and those with low-quality content.
How Do Organic Searches Impact App Visibility?
Organic search ranking factors are a crucial part of app visibility. Google updates its algorithm to ensure that the best apps are surface and not the most popular ones.
The organic search ranking factor is a crucial part of app visibility. This is because it helps the best apps be surfaced and not just the most popular ones. With Google updates, this has become even more important to ensure that all relevant apps are given equal visibility in the market.
How to Earn High-quality Backlinks To Improve Your Search Engine Ranking
The process of link building is not as straightforward as it used to be. It is not just about getting a link from another website, but it is about earning high-quality backlinks.
The first thing you should do when you want to earn high-quality backlinks is to focus on quality content that will make your content stand out in the crowd. The next thing you should do when trying to get high-quality links is to find relevant websites and blogs in your niche and ask them for a link exchange.
This section will provide an introduction to how to earn high-quality backlinks to improve search engine ranking. What types of backlinks are there? There are two main types of backlinks: natural and artificial. Natural backlinks come from reputable websites that feature related content, such as blogs, magazines, newspapers, news sites, and popular social media pages. Artificial links may originate from search engine results pages (SERPs), paid advertisements on advertising platforms like Google Adwords or Bing Ads (about $1 per click), or other websites that link to your website in a self-promotional capacity.
The Importance of SEO for Apps
App SEO is a crucial part of the app marketing strategy. It can be difficult to rank in the app stores without it. Many factors affect how well an app ranks in the search engine results in pages (SERPs). Keywords, content, and links all play a role.
The first step is to figure out what keywords users are searching for when they find your app. This will help you create content that will rank well with those keywords. You want to attract people who are searching for your product or service with your ads and then deliver them to a page that has optimized content for those keywords.
How Backlinks to Your App Affect Its Ranking in the Market
Backlinks are the links that point back to your app from other websites. They can come from other blogs, social media sites, forums, or any website that has a link to your app.
Google has recently announced that it will be rewarding websites that have backlinks pointing to their app with higher rankings in the search engine. Backlinks are important for any business because they help with SEO and attract more customers for your business. The App is a business app that helps owners of small businesses with marketing and customer service. A small business owner had won the chance to have their website reviewed by Google and received some good news: they were going to be rewarded for the backlinks on their website with an increased ranking in Google. This was truly a great reward for the website owner, but unfortunately, the app owner didn’t get anything out of this deal because they don’t have any backlinks pointing to them.
Exactly What is an SEO Link?
SEO links are the building blocks of SEO. They are a major ranking factor and can help you rank higher in search engines.
SEO links are not just any type of link. It is a link that has been earned by an individual or company to help them rank in search engine results pages (SERP).
How To Drive More Backlinks Toward Your App In 2022
Backlinks are one of the most important factors for your website’s SEO. They are also essential for your app’s ranking in the Google Play Store and Apple App Store. The more backlinks you have, the better your chances for success.
It is not easy to get backlinks. You can, however, make it easier by using a backlink generator tool that will do all the hard work for you and find websites that will give you quality backlinks without having to spend hours doing research.
What is App Store Optimization (ASO) and Why You Should Care?
App Store Optimization (ASO) is the process of optimizing your mobile app to increase its visibility and discovery in an app store.
The ASO process involves optimizing your app’s metadata, keywords, and other elements that can impact its ranking in an app store’s search results. ASO is not just about keywords, but it also covers how the user interacts with your app, how often they use it, what they think of it, and how likely they are to recommend it to others.
The goal of ASO is to get your app ranked higher in the search results so that more people will find your mobile application when they search for related terms on the store.
What is the Difference Between App Store Optimization and Mobile Marketing?
The difference between app store optimization and mobile marketing is that mobile marketing is a subset of app store optimization. App store optimization is a broader term that encompasses all the techniques and strategies to rank higher in the search results for an app on an app store.
Mobile marketing is one of the many components of the broader term, app store optimization.
How to Increase Your Mobile Sales with ASO
The key to success for any app is the ASO. With a good ASO, you can get more downloads and increase your iPhone sales.
A lot of people are using ASO techniques to increase their mobile sales. The thing is, not all of these techniques are equally effective and some might even be detrimental to your app’s performance. That’s why it’s important to know what you’re doing before you start marketing your app on the App Store or Google Play Store.
The first step in optimizing your ASO is understanding how each platform works and what they offer in terms of features, such as search engine optimization (SEO) tools, keywords, reviews, and more. For example, Google Play offers a “Trending” tab that shows which apps are popular right now while Apple doesn’t have this feature at all.
The Best Tips for Making Your App Stand Out on the Market
The best way to make your app stand out is by focusing on the customer.
What are their needs? What are their pain points, and how can you solve them? You must do your research and understand the trends in your industry. Is there a new competitor coming up with a similar product or service? Do they have any new features that you should be aware of and incorporate into your app?
3 Ways to Improve Your ASO Strategy
App store optimization, or ASO, is an important part of creating and marketing a mobile app. It can be the difference between an app that goes nowhere and one that becomes a best-seller.
1) Always test new features before releasing them
2) Optimize for different types of customer personas
3) Optimize for long-tail keyword phrases.
Conclusion: The Power of ASO and How It Can Help You Grow Your Business
The need to be found in the app store has never been more important. App store optimization (ASO) is a process that helps you get your app noticed and downloaded by potential customers.
The power of ASO is that it can help you grow your business by getting more downloads, which will then lead to more installs and increased engagement.
Many factors go into ASO, but the most important thing is to have a keyword strategy. Keywords will help users find your app in the app store, which will lead to downloads, installs, and increased engagement.
In today’s app world, competition is unfortunately at an all-time high. According to a report, both the Google Play Store and the Apple App Store have more than 3 million apps each. So, what is your strategy for making your app more visible to targeted users? How do you know if you want to hire mobile app marketing services?
Here you’ll find some tips that will help you get the most from your app marketing company. Or if you’re looking for an agency to handle things, we’ve got all the info on what to consider before making a decision.
Developing a solid marketing strategy is essential to the success of your app.
One of the best things you can do is hire a marketing agency when developing your app. That way, they can help come up with an even more effective strategy once it’s finished and ready to launch.
Today, the app market is one of the fastest-growing industries. That is why more and more people are getting apps made for their company. They’re not only easy to make, but they can give your company a lot of benefits that you might not have thought of. Mobile app marketing campaigns are a fantastic way to reach new customers, acquire new leads, and market your business on social media. 98% of mobile app businesses have a top-notch mobile app marketing strategy that is appropriate for their needs.
Marketing on mobile devices is very different from marketing on other platforms. The differences are the following:
ASO is a process of optimizing an app to be found in the app stores. By making an app search-worthy, it will likely increase rankings for the app itself.
If you want to make your application successful you’re going to need a top-notch onboarding process in place. So here are some of the best ways for you to get users hooked and keep them around for the long haul:
Promotional activities are being made to entice customers for reviews and feedback.
One thing you will want to consider before jumping at any opportunity is the longevity of your marketing app. Your marketing app must be able to stay current and relevant for the future.
It’s important to understand which factors are most important before hiring a company for your business. The three things you should think about include:
1. Communication
Find an agent who is confident and knowledgeable in communication. You also need to find out whether they have experience with your specific or similar needs and whether they will be responsive to all of your questions. You’ll also want to know if they are able and willing to deliver what you’re looking for.
If you think the agency is communicating well, check if they have any testimonials or reviews from clients. Ask them how they will respond to your concerns. For example, answer questions directly and promptly.
2. Trustworthiness
At the start, it can be difficult to figure out this factor. But, it is important and can’t be ignored. You need to make sure your company is reliable and shares all of its details with you regarding your project. Ask these questions for clarification:
We assure you that our experts will give your business goals and challenges the best care.
What does the company’s governance policy say about how transparent working styles should be?
Does the agency follow a tight schedule or deadline?
Is the agency using the latest tools and technology?
To pick an app marketing company, it is important to get all the answers to these questions. For example, read online reviews and see what other customers think about that particular business.
3. Results
A good marketing agency will provide you with valuable monetary results. Have a look at the company’s history and also check their reviews from past customers.
Few factors can determine an agency’s level of creativity. The main one is their experience. You should consider their past projects and see how successful they were in gaining attention and growing the business.
The best time to hire a mobile app marketing agency is when you need in-depth technical knowledge. Being able to access the latest information and trends will help the company grow.
If you want to fuel the growth of your app, then it’s important to hire an agency as early as possible. This ensures that they have ample time to do their research and advise on the best route for you
Mobile application marketing agencies do more than just promote your app. They guide you throughout the development process and conduct a thorough audit of your app, helping you get to the top of the charts.
The best choice would be to find a marketing company that will be an affordable fit for your small business needs. This way, you don’t have to worry about rent money going towards marketing costs.
After considering these factors, it’s evident that the importance of hiring an app marketing agency is high. If you want your application will grow to reach a new set of customers, then you should take the services provided by a marketing company that has compelling experience and skills in app promotion and mobile app marketing.
