It is always noted that all quality Android app promotion services can be quite good particularly when it is expressed through help of best app marketing companies. Not only helps the users overwhelmed with joy but also make the whole App Store optimization worth implemented.
Why should you use Mobile App Marketing Agency?
Having the low average rating and negative reviews, could have bad effect on your app. The global users do not like to install such apps, no matter how good it is. Without proper android app marketing it would decrease your daily installs amount, same as the daily revenue.
App Optimization and App Marketing
As you might have heard before many times that there are several app marketing agency and app marketing services. Without a good App Store Optimization and best professional app marketing company your app would never become familiar.
As users would not find it in the search and will not install if the graphics are done poorly. Keyword installs is presently the number one tool in terms of efficiency of getting tons of economic organic installs and increasing your income. This process is qualitatively done by good app marketing company and android app promotion services.
Why Is App Optimization and Android App Promotion Services so Important?
ASO app store optimization is the vital piece of today’s business generation. The users will never be able to achieve good results and bring your strategy to success without the help of Mobile Application Marketing Companies.
It is enumerated that global users should keep in mind that they have to compete with billions of existing apps. For this reason, Mobile Apps Marketing, App PR Company, App PR Service, app marketing companies can appear to be your only chance to gain recognition and stand out from your main competitors. Moreover the latest reports show that customers mainly use app store search to find new applications.
Google Play Store Optimization (GPSO) or App store optimization is all about getting your app in right category, for right keywords and to the top of category. The top includes under top apps for all apps, top apps for the category that your app falls under, and the top search result when someone searches for a word within your keyword area. Knowing a little about SEO (Search Engine Optimization) can help give you an idea about how to use ASO (app store optimization). Android app marketing falls right into place with ASO because the better your optimization the more people that will see your app.
In order to use ASO properly there are a few things to consider. The first one comes before you even launch your app. The keywords you use to help people find your app are very important for ASO. Due to having a limited amount of keywords, do not use words that are in your apps title. Someone searching your title will still be able to find your app even if the title is not in the keywords.
When your app is already launched you will have less power over android app marketing when it comes to ASO. While keywords will help people find your app and can increase downloads, what puts an app on top is the review and download ratio. When someone downloads the app and they rate it they get to choose to rate your game 1 out of 5 (5 being the best). The better the download and good review ratio is the higher on the app store ranking your app will appear.
A new app has a good chance of making the top apps even if it is for a short period of time. This is because a lot of people will download the app right away if it was advertised correctly. As long as the app gets good reviews it will shoot right up on the top apps. As downloads slow down for the app it will drop ranks.
Complete list of Android App Marketing Lessons
What is the most difficult step in building a mobile application? It is not developing the application, but rather getting the app found by search engines. Nowadays many users are interested in different kinds of apps which they can get over their iPhone, ipad, Android phones etc. We have hundreds of thousands of iOS applications, and the real challenge for developers is how to have their apps rank higher than the hundreds competitor apps in search results. This explains why App Store Optimization (ASO) is important to mobile application marketing. It is represents a form of SEO used by developers to generate leads or extra downloads in app stores.
App Store Optimization can be divided into three distinct parts: finding the most appropriate keywords, ranking highly for those keywords, and converting visitors into users. When describing your app in an app store, there is need to strategically position the keywords in the description. For example if your app is called ‘musica’, you might want to include that keyword in the title of your description and then subtly in the body. Experts might place the keyword in the beginning of the title and then three or four times in the body relative to the size. This way, once customers visit the app store and search ‘musica’, your app will be among the first on the results page. This is a white hat app store optimization technique that has had positive results for many app marketers.
But one thing you must try and avoid is the keyword stuffing, a black hat technique that is very common with many app stores. As the word suggests, keyword stuffing is the excessive use of keywords in any content so as to achieve high search engine rankings. This may earn you more downloads in the short term but it is what app store optimization experts call marketing suicide. When you stuff keywords there are myriad things that could happen; the app store might ban you and the possible customers might get confused instead of informed.
It is important to remember that ASO is not just limited to keyword techniques only; it also involves using all the Meta data you can find in the app stores, from icons, update texts, screenshots, description and many others.
In a nutshell, white hat techniques are considered genuine, whereas in black hat ASO may involve falsifying downloads or rankings by employing techniques that make the app stores to believe that an app is more dominant than it’s worth. This explains why companies like Apple continue to fight against black hat ASO. For instance, sometimes in early 2012, the company issued a press statement carried by The New York Times warning app developers against using what it called third-party services to gain more visibility and top placement from app stores. It threatened to ban such app makers from the store for life.
But is it possible to achieve good results from black hat practices without engaging in any immoral actions or completely jeopardizing the long-term business objective? A matter for great debate. What is clear is that engaging in some black hat ASO strategies could earn your app a ban from app stores and exclude you from traffic referrals on the net. On the other hand, some tactics are amazingly very effective, such as content automation, link manipulation, domain and sub-domain duplicate content creation and so many more.
It can thus be summed up that black hat ASO is a technique that increases rankings in apps stores by employing means that violate the prescribed terms of service. It is actually used to distinguish the bad guys from the good guys who blend the white hats.
Are you trying to build a long-lasting business? If your answer is yes, you should probably avoid black hat ASO. Rather, you should look for alternative means of improving your rankings. Instead of automating things that will trick users, search engines, or both, why not leverage on software to automate processes that are both Google-approved and that will help you to rank higher on apps stores?
There are many different agencies that will offer you great search engine rankings for a price but it can be difficult to know who to trust. White Hat ASO techniques that are implemented well can bring worthwhile search engine results for a sustained period of time. Black Hat ASO on the other hand do not stick to the rules and over time, may even have the app black listed due to their use of unfair techniques. If an agency offers these services that it can severely harm your app.
Crafting an app is much different from making it popular in the App Store. Many of the developer don’t know how to get success by listing the app effectively. Writing sales copy is the most difficult part but if you can deal it in the following parts, things can be sorted out well.
Title and Description
Keyword optimization though required in the app name, should not be dealt with aggressively. It is important to create a robust app and then use the name of the app in the title of the content of description.
Keyword optimization to some extent is important when your app is based on a certain thing, like camera or music player. However, it is more important to concentrate on the description. The app store will display only the first part of it, and keeping it short and crisp would definitely help. Apart from description the image of the app is the most attractive part for the users. Make sure to choose the best five images that describe your app.
It is important to make the first paragraph as compact as possible with key features of the app, rather than the new things in the latest version.
The following are the part that you require taking into consideration while drafting app store listing
You are allowed to use only 3 links, link to your website that contains the product, support for app and license agreement. Make sure to utilize them well. Each of these are important and the support system has to be efficient enough to deal with the problems faced by the user.
Visual appeal of the app matters a lot to people and thus, this marketing element should be fabulously design. Make it as lucrative as possible.
While writing what is new in your app, focus on the main and attractive features that really make a difference.
You have to be very sure about pricing your app. If the price is too low, or the app is given out free without any paid and lucrative update, then developing it to the next level would not be possible. Very high priced apps are generally ignored by potential buyers.
Make sure to provide screenshot of the app because you cannot use video. The screenshots should be such that the customers get a good idea on what to expect from the app. You can use more than one screenshot and can edit them to show the function of buttons.
You also require including the app rating in the listing. If you app is high quality and bug free, you will get good ratings. The potential buyers get influenced by the rating and reviews. Though you can manipulate the rating by creating fake account and providing fake rating, it is better to look back into the details and omit the possibility of negative review. That way you can actually provide something good to the buyers and they would rate you high, naturally.
The order of the rating and review received requires to be organized well. It has a great influence on the customers and if you want the users to pay for your app, it is important to determine the order of the reviews. The negative review should never feature first on the list of reviews. It is always better to avoid any wrong path. You can get good reviews and rating if you provide after sales services to the customers. You need to have more reviews than a low priced or free app, if you are charging higher price for the app. Make sure that your rating is good enough because otherwise, your customers will not pay you for the same.
It goes without saying that rating has some impact on the buying nature of customers, though no one is sure how much. When people were asked if they consider the rating of the app as a determining factor in actual purchase, 48% said it is very important, 43% said it is a little important and just 9% said that it is not that important.
It is important to consider each of your customers well because they will have a great impact on your publicity. You can use blogs, articles and word of mouth publicity for spreading awareness about your app and in that case rating won’t matter. Test your app to make it error and bug free and then launch it successfully. If your app is free from error and it delivers a great game or utility to the user then nothing can stop it in the long run.