What is App Store Optimization (ASO) and Why You Should Care?
App Store Optimization (ASO) is the process of optimizing your mobile app to increase its visibility and discovery in an app store.
The ASO process involves optimizing your app’s metadata, keywords, and other elements that can impact its ranking in an app store’s search results. ASO is not just about keywords, but it also covers how the user interacts with your app, how often they use it, what they think of it, and how likely they are to recommend it to others.
The goal of ASO is to get your app ranked higher in the search results so that more people will find your mobile application when they search for related terms on the store.
What is the Difference Between App Store Optimization and Mobile Marketing?
The difference between app store optimization and mobile marketing is that mobile marketing is a subset of app store optimization. App store optimization is a broader term that encompasses all the techniques and strategies to rank higher in the search results for an app on an app store.
Mobile marketing is one of the many components of the broader term, app store optimization.
How to Increase Your Mobile Sales with ASO
The key to success for any app is the ASO. With a good ASO, you can get more downloads and increase your iPhone sales.
A lot of people are using ASO techniques to increase their mobile sales. The thing is, not all of these techniques are equally effective and some might even be detrimental to your app’s performance. That’s why it’s important to know what you’re doing before you start marketing your app on the App Store or Google Play Store.
The first step in optimizing your ASO is understanding how each platform works and what they offer in terms of features, such as search engine optimization (SEO) tools, keywords, reviews, and more. For example, Google Play offers a “Trending” tab that shows which apps are popular right now while Apple doesn’t have this feature at all.
The Best Tips for Making Your App Stand Out on the Market
The best way to make your app stand out is by focusing on the customer.
What are their needs? What are their pain points, and how can you solve them? You must do your research and understand the trends in your industry. Is there a new competitor coming up with a similar product or service? Do they have any new features that you should be aware of and incorporate into your app?
3 Ways to Improve Your ASO Strategy
App store optimization, or ASO, is an important part of creating and marketing a mobile app. It can be the difference between an app that goes nowhere and one that becomes a best-seller.
1) Always test new features before releasing them
2) Optimize for different types of customer personas
3) Optimize for long-tail keyword phrases.
Conclusion: The Power of ASO and How It Can Help You Grow Your Business
The need to be found in the app store has never been more important. App store optimization (ASO) is a process that helps you get your app noticed and downloaded by potential customers.
The power of ASO is that it can help you grow your business by getting more downloads, which will then lead to more installs and increased engagement.
Many factors go into ASO, but the most important thing is to have a keyword strategy. Keywords will help users find your app in the app store, which will lead to downloads, installs, and increased engagement.
App store ratings and reviews are a crucial part of the app marketing process. Achieving high ratings and reviews is difficult, but worth the effort.
An app with a high rating will be more likely to be downloaded than one with a low rating. Reviews are also important since they provide an insight into how the user feels about the app. The best way to get reviews is to make sure that your customers are happy with your product or service!
Introduction: Why Reviews & Ratings are Important to Your Business
Reviews and ratings are important because they help you understand how your customers feel about your app.
Reviews and ratings are important because they help you understand how your customers feel about your app. They indicate what features are working well and which ones need to be improved. Reviews will also show if there is a major issue with the app that needs to be fixed immediately.
Reviews can also provide insight into how users interact with the app, whether it’s used for business or pleasure. For example, reviews can tell you if someone is using the app for work purposes or if they’re using it for entertainment purposes, such as playing games on their phone.
What is the Link Between App Reviews and Rankings?
App reviews are not only a way for users to share their opinion about the app but also a way for developers to improve their apps.
Reviews can help developers identify bugs and fix them before it becomes an issue for the user. Reviews also help developers understand what features are working well and which ones need improvement.
With these insights, developers can make changes to their app that will make it more appealing to users and ultimately increase its rankings in the store.
How to Get Positive Reviews for Your Apps?
The app store rating system is a crucial part of the app ecosystem. It’s what separates the good apps from the bad ones.
The rating system is based on a five-star system, with one star being the lowest and five stars being the highest. The ratings are calculated by averaging all of the reviews that an app has received in a given time.
There are some ways to get good reviews for your apps:
Make sure that it works properly
Make sure that it doesn’t crash or have any bugs
Make sure that it’s easy to use and navigate through
Make sure that it’s in perfect English
Make sure that it has quality content
How to Get More Reviews & Ratings on Your Apps with These 7 Tips?
Getting more reviews and ratings on your apps is an important aspect of app marketing. It helps people decide whether to download your app or not.
There are many ways to get more reviews and ratings on your apps, but these 7 tips will help you get the ball rolling.
1) Have a persistent notification asking for reviews in the app’s menu bar
2) Send push notifications about new updates and ask for feedback
3) Request feedback from customers in-app
4) Offer incentives that don’t cost you anything
5) Make it easy for users to review the app by adding a button to launch the review process
6) Reward customers who provide great feedback with discounts or other things they can use when they download your app
7) Implementing all of these
Conclusion: Why You Should Never Ignore Negative Feedback from Users?
In conclusion, we should never ignore negative feedback from users. We should be willing to listen to them and work on improving the product. Feedback is an opportunity for us to know what is wrong with our product and how we can fix it.
It has become a necessity whether business people use a mobile app as a revenue channel or a mobile app developer, you require seeing your app be ranked high on the store that you actually launch the app on. You have quite a few factors that adeptly impact the ranking of your app. Today we have brought a comprehensive list of ways in which you can immensely ameliorate the ranking of your app in the app stores that matter. Below are some of the ways to improve your App Ranking.
Apt Title for Your App
The app title can be utilized intelligently to communicate to every visitor the core function of your app. The app title must have a strong bearing on the appearance of your app in any kind of search results. It becomes particularly crucial of the name of your app is not really a known word and requires a certain amount of description for people to wholly understand what the app is really for.
It is wholly imperative that the right keywords are used in order to describe the intent of the app so that the zeal app users are aware of exactly what they are actually downloading. One thing that actually might work in your favour is that one must keep everything under 50 characters.
Better App Description
The app description that you write for your app forms a good part of the App Store Optimization (ASO) process. The app description can largely serve as a golden opportunity and medium to make a highly positive impression on the app store’s search algorithm. Thereby while writing the app description, it is of crucial aspect to come up with an engaging description, but it is vital that you use the crisp quality description that wholly covers each of the keywords that your users are properly to correlate with your mobile app.
It is a crucial factor to use keywords and does not mean that you actually stuff in keywords just for the sake of it. They are vital that the keywords you use seamlessly in the native description of your app should become a part of it. One important thing to remember while developing your app description is that you should not repeat words since Google Play has a relevant content policy that particularly disallows this.
One has to create a great visual impression which is one of the top ways to attract a massive number of people to your app and largely convince them to download it. You can go through your app and select the app screens that are visually the top ones while assisting you to understand how they primarily look. Apart from selecting the app screens that look great, you can also develop a few custom screens that would adeptly showcase your best features through an engaging visual medium. When the selected screenshots are not just appealing but also enumerate the app in a good way, it certainly would activate the interest of app users eventually leading to more of them downloading the app on their respective devices.
Primarily the icon for your app is effectively the face of your app. If it is this icon that the app user is going to view first, and once they have adeptly downloaded it, it is this icon that could be the identity of the app for them. The icon of your app requires standing out, while still looking attractive on their mobile screen. It must be representative of you, without having to rely on too much relevant text with it.
Also, make sure that you keep the clutter away and have short crisp text for it. You also can do to carry out a quick look test. This could be done by placing your app icon among a number of other app icons to wholly understand how it actually looks alongside others. Not only is it crucial for the icon of your app to look quality, it should also pass this look test so that it not only belongs on the app user’s screen but immensely stands out without getting lost in the large crowd of the apps on the respective device.
Demo Video App Preview
This is persuasive to the iOS app as Apple allows you and even suggests you add a short video of about 15 to 30 seconds as a good part of your app listing. It also makes use of it to showcase the multiple feature functionalities within your app. You could even test the video with some engaging poster frames or lucrative thumbnail images to figure out which ones are instantly driving more and more passionate users to click and watch the video. Even on Google Play too you could add a video to the app listing. Also, it might work well when the app is a paid app, since developing a video does entail a specific expense that you could like to recover through your app.
Reviews & Ratings from Users
The reviews and the ratingsfrom users really ameliorate the overall ranking of your mobile app on the popular app store. You can get everyone to write a positive review, but expect some kind of writing which is healthy and positive app reviews, since this is the real deal, the quality place where you could get some good genuine feedback to assist you to ameliorate your app and increase the overall app experience for the users.
Another key thing here is to greatly acknowledge and answer each and every negative review you could receive on the app store. It might be somewhat impossible to actively respond to each one of them, but when you primarily reply to the negative reviews, you illustrate that you care about a good user relationship. Additionally, the people visiting your app would get the high impression that you pay attention to the difficulties encountered by the app users and assist them out while taking in their active suggestions.
Go For App Indexing
It is of prime most importance that obtains your app indexed with Google. Google App Indexing is the actual system that allows any app listing appears on a search results page. Moreover, the user primarily clicks on the listing before reaching inside the app. This professionally works for both the fame Android and iOS mobile apps.
When a user eagerly searches for a specific app that they haven’t yet installed, they are then taken to a mobile webpage wholly dedicated to the mobile app. If your app is not indexed, you can stand to miss out on the searches that could illustrate your app as a listing. Even the direct impact of indexing might not be instantly visible on the overall ranking of your app. It is also proven to bring in organic incoming traffic that does assist in achieving your mobile app ranked higher.
Using Apt Keywords Only
Primarily the use of App keyword Research is crucial and goes a long way in the discoverability of your app and wholly determining whether your app would adeptly feature in searches. Moreover stuffing your app title or app description with a lot of keywords is not enough though, nor is it actually wise to do so.
Also imagine if you were the one searching for an app that would be beneficial for social networking and install an app that utilizes just the right keywords, allowing you to believe that the app is best suitable for you. So it is vital that you use keywords in the app title and description in a wise manner. Altogether you have come across some of the ways to improve your App Ranking.
In recent study it shows that the majority 60%of people have been found to check the ratings and reviews before they actually download a new app. It makes them important aspect of your app store page and key to grabbing the attention of your target audience. There are Best Ways to Increase App Store Ratings. You can find them with below lists.
Selecting the right time
Identifying the right time to ask for a user review is vital to being successful. Offering them a chance to warm up and get to know the beneficial features of using your app first. Primarily you want to prompt your users after they have had a positive experience. For instance, after they have unlocked a higher level on a racing game or had a perfect match on a dating app. The moments when you know the user is actively engaging with the app, are much likely to result in leaving you a positive review.
Actively Segment your users
It is best to segment your users based on their app usage and engagement. For instance, users who have visited your app over 20 times in a period of 3 days are certainly gaining value from the app and are likely to want to provide you a high rating. This primarily helps avoid sending the prompt to inactive or first time users. A personalised review prompt could immensely boost conversions by 28%.
Do not nag
One should not keep nagging them every time they use your app to leave you a review. It would only put them off and could result in them leaving you a bad review, or even worse, deleting your app for good.
Better to ask them a question
Ask your user if they are enjoying the app. If users say yes, gently ask them if they like to give you a rating on the app store. If they say no, ask them to give you direct feedback via email. This actually means only you and your team receive these detailsand have avoided a negative review on the app store for everyone to view.
Respond to reviews immediately
It is always noted that leaving a response to each individual user review is a good way to show that you sincerely care about and are listening to all your feedback. If it is good or bad, responding to a bad review in particular is vital to show that you are proactive and keen to improve your app solving whatever issue.
It is always noted that all quality Android app promotion services can be quite good particularly when it is expressed through help of best app marketing companies. Not only helps the users overwhelmed with joy but also make the whole App Store optimization worth implemented.
Why should you use Mobile App Marketing Agency?
Having the low average rating and negative reviews, could have bad effect on your app. The global users do not like to install such apps, no matter how good it is. Without proper android app marketing it would decrease your daily installs amount, same as the daily revenue.
App Optimization and App Marketing
As you might have heard before many times that there are several app marketing agency and app marketing services. Without a good App Store Optimization and best professional app marketing company your app would never become familiar.
As users would not find it in the search and will not install if the graphics are done poorly. Keyword installs is presently the number one tool in terms of efficiency of getting tons of economic organic installs and increasing your income. This process is qualitatively done by good app marketing company and android app promotion services.
Why Is App Optimization and Android App Promotion Services so Important?
ASO app store optimization is the vital piece of today’s business generation. The users will never be able to achieve good results and bring your strategy to success without the help of Mobile Application Marketing Companies.
It is enumerated that global users should keep in mind that they have to compete with billions of existing apps. For this reason, Mobile Apps Marketing, App PR Company, App PR Service, app marketing companies can appear to be your only chance to gain recognition and stand out from your main competitors. Moreover the latest reports show that customers mainly use app store search to find new applications.