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Impressive App Marketing Strategies to Increase Your App Downloads

These days, while most of my time has been getting spent implementing new app marketing strategies, I wish to take a break from exploring the vast map of popular strategies to my business for some quick sessions. So this blog covers the important app marketing strategies you need to know and how they can be used to reach your most beneficial targets.


Impressive App Marketing Strategies to Increase Your App Downloads

Everything You Need to Know About Important App Marketing Strategies – App Marketing Plus

About your App’s landing page and Blog

Primarily having a landing page is an important mobile marketing strategy that permits users to learn more about your app on mobile web and desktop. It is a cost-effective method where SEO (Search Engine Optimization) can be utilized to attract new users. When setting up your app’s landing page, it’s crucial to provide a visualization of what users can expect if they install.

In addition, your landing page should include links to your app in the App Store and Google Play Store with a clear call to action. Your app vertical will enumerate other requirements, such as gameplay trailers for mobile games. Moreover, illustrating user reviews and including screenshots of your app’s user experience is important.

Primarily you will also want to keep your blog updated on your website. It is another way you can use SEO to find new users and reach your target audience. Precisely your blog needs to be strategically shared across your social media channels, utilizing analytics to uncover the kind of content that is most beneficial to your overall strategy. One can also strategize guest posts and contribute to other blogs for best results.

App Store Optimization

They are the key process of improving your app’s visibility in the App Store and Google Play Store. This is important to your user journey since even if your campaign directs a large number of prosperous users to the App Store, your app still requires being well-presented to complete the install. ASO can also effectively attract organic users without cost.

Similar to SEO, ASO requires you to identify and utilize keywords that will help your app rank high in the App Store. It is also important to include screenshots of your app and a video of in-app use. One can also make use of secondary app categories so users have more than one way to find your app. If possible, one should also localize your app store entry.

Social media marketing

It is learned that as an app marketer, one can’t afford to miss out on social media activity. The users will spend an hour and 22 minutes with social networks every day in the future. It’s good to post regularly across your social media channels and utilizes it for more than just raising awareness of your product. For instance, social media is the best way to build a community and get feedback from users who wouldn’t be incentivized to contact you in-app or through your website.

The content for your social media channels can comprise blog entries, competitions, discussion threads, and user-generated content. This would vary depending on the app vertical where one can discover how through market research but the right channels can be specifically beneficial for apps that have social elements, such as fitness and gaming. One can also primary integrate social media into your app and enable users to simply share content from your app on their social media channels.

About Influencer marketing

It is understood that 90% of shoppers say authenticity is a crucial part of their decision to support a brand. More importantly, Influencer marketing is the use of influencers to reach new users and actively promote your brand. This app marketing strategy has taken the industry by storm in recent years, with a sixty percent increase in influencer marketing budgets this year.

You have many ways in which influencers can be used to achieve your marketing goals. One can give an influencer ‘freebies’ that they could share with their audience or you can have paid product placement. The merit to a paid ad is that you will have more creative control, while simply providing your goods to the right influencer is a cost-effective way to reach an audience.

For instance, influencers can use your app to develop look books, which can then be featured across your app and shared across their social media channels. They are the best way to introduce users to the functionality of your app and offer them a unique reason to install based on their interest in an influence.

Paid user acquisition campaigns

It is the key practice of bringing new users to your app through paid ads. This strategy needs you to set up campaigns and adjust your ad spend over time for best results. It’s crucial to know the users you want to attract and the in-app actions you want them to complete.

While analyzing the success of your campaigns and adjusting your spending for best results in the future, one will have to observe data and spot trends in customer behavior. Moreover, your attribution provider will assist you to measure these results by tracking how many users performed each action. In addition, you will then receive reports that show the quality performing channels. Suppose if you have more than one app, one can play the role of publisher and advertiser by cross-promoting your apps.

The other important App Marketing Strategies are respectively are setting your KPIs (Key Performance Indicators), Retention campaigns, Email marketing and prepare a media strategy for your app.

For more insights into app marketing strategy, App Marketing Plus has a guide for everything you need to know about App Marketing when starting a new startup.

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Steps on How to Improve your App Store Rating

Releases of new strategies about app ratings we all love them, but let’s face it, sometimes it’s just hard to select them because you can’t get enough quality strategies gathered up in the global market to effectively use them when you wish to due to availability of numerous similar techniques or you just don’t like to plan everything out.

Steps on How to Improve your App Store Rating

What are App Ratings?

Primarily the App Store rating ranges from one to five stars. The users are given the golden opportunity to rate your app between one and five stars, one representing the lowest rating and five as the highest rating. Precisely speaking, the happier and more satisfied a user is with your app, the higher the rating they will offer you.

More importantly, the Apple app store review is different from ratings. While both are done simultaneously, the app review is more like written feedback of users about their experience when using your app. After your user gives you a rating, they can then give written reviews to explain further why they gave you that rating. The App Store reviews are mostly helpful, whether they are positive or negative. With feedback or write reviews, one can determine the strengths and weaknesses of your app.

Why are App Ratings necessary?

An app rating is important since app reviews and ratings affect your app’s success and visibility in several ways. Thereby good ratings indicate that your app provides benefits to its users. As such this would convince new users to download your app. Moreover, a poor app rating will achieve the opposite effect, chasing users away from your app.

In addition, your app’s rating will affect its chances of being featured. The apps with 3 stars or lower will not be featured. It is enumerated that the app rating is a crucial aspect of ASO. Also, negative mobile app reviews combined with a poor rating will affect your app’s rank, but great quality app reviews and high ratings will assist to increase your app’s rank.

Thereby once your app has achieved a great rating more users will find and download it.  Thereby do everything you can to ameliorate your app’s rating. It will assist to make your app more popular and successful.

5-Star App Ratings Are Crucial                          

We know that mobile app developers and their brands are experiencing interesting scenarios where popular apps that top charts are downloaded the most, but apps can only become familiar if they are downloaded to start with. This primarily means that businesses need to find a way to become familiar with fewer downloads. In short, a high rating attracts users, and yes, quality reviews contribute to the number of times an app is downloaded.

Guide to Improve your App Store Rating – App Marketing Plus

Speed is just a perception

It is seen that a study by Google suggests 75% of mobile web users who experienced slow page loads perceived them as loading quickly. This slow concept can ruin your ratings.

Thereby remove all unnecessary barriers − JavaScript blocking, slow custom fonts, un-optimized image files, etc. If possible, permit users to start using the app whilst the invisible parts of the page finish rendering. Moreover, above-the-fold content should be given priority. In case if there is a problem with the network speed, tell the user something.

Offer Deliver smart design

Primarily responsiveness is often a matter of smart design. You can remove all unnecessary steps so your app is clear and simple. In case if a core process in your app takes too long, the users will close it and use an alternative.

You must fix as many bugs as possible

One is experienced that fast speed and great design won’t save you from negative reviews if your app is bug nature. Thereby writing clean code is harder than ever, so thorough testing is important. One should test as many devices and platforms as possible, also be aware of technology trends to ensure your app is compatible with everything it requires to be and better to fix bugs as quickly as possible.

Better to Use negative reviews to improve

It’s crucial to monitor user feedback to help drive future testing, bug fixes, and design. You can use the mindset that every disadvantage has its advantage learn from negative reviews to show you what your passionate users really look for.

Moreover, no one likes reading a negative review of something they’ve worked difficult on. Also, remember one must learn more from negative feedback than you do from positive feedback.

It is also enumerated that using negative reviews to your advantage is perfect practice. Suppose if they have a bad experience with your app, it’s hard to win them back. They might negatively influence other prosperous users. You can also use beta testing or crowdsourced testing if you wish to test real-world situations.

Time for testing

We understand that testing is becoming more demanding. They are important where you allocate sufficient testing time to your development cycles. It is illustrated that everyone knows 100% coverage and accuracy is impossible. You must calculate the risks and pick the most viable option for your app.

Attain your priorities right

One must remember that speed is the most key factor to most users. Best new features or sleek design might be vital to you but think carefully before compromising speed. Also never stop testing to find bugs early and often. Thereby the sooner you find a bug, the sooner one can fix it early.

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The importance of a project manager

It is known that skilled project managers are invaluable to complex businesses, project-based processes where they could efficiently complete with the help by teams of workers. The project managers can oversee the individual tasks that move a project toward completion, so its major success or failure depends largely on the project manager’s competency.

Skill Set required for Project Manager

  • Math, analysis and Delegation
  • Organization and Coordination
  • Technical ability and Communication
  • Flexibility and Assertiveness
  • Confidence and Extroversion
  • Risk tolerance and Composure, especially under pressure
  • Quality Decisiveness

Key Reasons in having a Project manager increases the likelihood of successful and profitable nature

Offers complete vision and direction

The project manager specifically identifies the aims of the project and gives it proper direction. They are responsible for all communication between stakeholders, customers and the project team, which altogether decreases confusion.

Actively Increase efficiency

He works with the project team to define the tasks which require to be undertaken in order to complete the project, and in specific order they should occur. They guarantee that they are completed in effective manner.

Factor of Control scope

The scope of the project defines what has to be delivered and what work has to be done to deliver the project deliverables. Most importantly the project manager will continually address scope management throughout the life cycle of the project by intensified monitoring and controlling. So eventually it would turn saves effort and cost.

Control of Manage costs

It is noted that delivering on time and within budget are two key constraints of any project. The project manager professionally controls not only monetary costs but also the people resources, both internal and external, and the entire equipment costs as well.

If you have followed our best App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.

How to improve time management skills?

We all know that time management is special skill that takes time to develop and is altogether different for each person. One just need to find what works best for them and here are quality ways that you can use to improve time management skills and actively increase productivity.

Go for Delegate Tasks

It is general for all of us to take more tasks than our focused potential. This could often result in stress and burnout. So study the art of delegating work to your subordinates as per their skills and abilities in order to get more achievement.

Best to Prioritize Work

Actively prioritize your key tasks to stay focus on those that are more crucial and important.

Plan to Schedule Tasks

Start to make easy To do list before the start of the day and professionally prioritize the tasks and stay focus on the most essentials. Also make sure that these tasks are achievable too.

Good to Set up Deadlines

Effectively set a deadline few days before the task so that you can finish all those tasks that might get in the way. Also challenge yourself and meet the deadline. Reward yourself for meeting a hard challenge.

Avoid Procrastination

Procrastination is key factor that wholly affect productivity. They could result in wasting important time and energy. It might be serious problem in both career and personal life.

Overcome Multitasking

It is believed that multitasking is quality way of getting things done but, the actual fact is that we do better when we actually focus and strongly concentrate on one thing. Moreover multitasking affects productivity and users should avoid improving time management techniques.


Finally when you get clear in mind about what’s on your hands, you’ll be more focused and get more work done in less time.

If you have followed our best App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.

Common mistakes that are usually made with time management

It is easy to lose track of time despite having a well planned time management schedule. These situations are everyday and occur in everyone’s lifetime. Even though we try our best to organize time and stay on top of the calendar to complete our tasks, it gets challenging to keep things under control. There are mistakes we make that drastically affect our productivity. Some of those are, as mentioned below.


It is crucial to identify your top priority. Many people do not do this, and that leads to failure in time management. In some cases identifying which task requires your attention the most since they all need attention at the same time. These tasks are time eaters. It is only up to you to sort out the job based on the duration it would take to complete and the priority it requires.

Ineffective scheduling:

Every person has his/her own productivity time. When some are active the most during the morning, others tend to be more productive as the sun sets. You should find your most productive time and focus all the necessary tasks during that time of the day.


This part of a person’s behaviour is the worst of the lot. It undermines your concentration by going around in circles and putting off things you can do today to tomorrow. It creates a massive black hole in your time.


Most people think that multitasking is an effective way to time management. However, multitasking only works if you need to get on top of the workload. But doing a lot of things at the same time keeps you away from concentrating on all your tasks equally and prioritize in a sequence.

How time management affects a programmer

Time management is an important aspect of everybody’s life. Either be it personal or professional, time management is an essential tool to have. It is common in every aspect to have time management skill that speaks success.

For a developer, time management is an essential part of his work. It is one of the most important skills a programmer has to develop. Developing is one of the challenging careers one can opt for that requires a lot of attention. Then there is also the ever-changing factor that a programmer has to comply with the customer’s satisfaction, which takes a lot of time. It is also difficult to incorporate time management into a team of developers and programmers. But, time management is an important skill that is looked for in every employee, especially a programmer who has the task of delivering a project on time. Hence, it is up to the individual or the team to collaborate and set goals for their project. This can be done in a step by step process. A sample of time management progress is as follows,

  • Planning
  • Organizing
  • Designing
  • Developing
  • Testing
  • Execution

Each of these processes lists the various stages which one has to complete before submitting the finished product to the client.

When a person has a list of tasks to do on that particular day, it is common to know that he/she would naturally become frustrated by the pile of work they have to get into. Instead, take a few minutes to organize your work and sort them into pieces where you finish them one by one in the said time.

Time management is an essential part of every programmer’s work life. It helps them keep the work on track.