Marketing strategy is changing in 2022. Social media is the most popular way for businesses to market, indicating that personalized and conversational marketing is the preferred approach. Brand awareness is a rising goal — it’s the third most crucial marketing priority, and the primary reason businesses run campaigns, narrowly surpassing sales as a goal.
Social Media Marketing Strategy
Companies have had to rethink their strategy in the last year, and many have hired chief customer officers to support the customer experience. Marketing and leadership teams handed the microphone over to their customers, asking them how they felt about their interactions with the brand.
Social listening will be the primary tactic for social media marketing in 2022. You’ll learn how to support, engage, and convert your social media audience into loyal brand advocates by establishing a direct relationship with them.
Social listening will be the primary tactic for social media marketing in 2021. You’ll learn how to support, engage, and convert your social media audience into loyal brand advocates by establishing a direct relationship with them. While Instagram is the primary platform for marketers, teams are seeing the most ROI from Facebook.
Search Engine Optimization Strategy
Optimization is increasingly concerned with providing the best-tailored experience for your website users and those who interact with you online. Most marketers believe that SEO and a well-optimized website can assist them in achieving their marketing objectives.
75% believe their SEO tactics are ‘extremely’ or ‘very effective’ in assisting them in meeting their marketing objectives. 83% of respondents are ‘very confident’ or ‘somewhat confident’ that their website is helping them in meeting their marketing objectives.
Chatbots are now relatively common marketing tools, particularly in industries that have live sales teams available most of the time. Your team will retain customers ready for information if you expand conversation opportunities to be available 24/7. The most popular live chatbot tools this year are LiveChat and HubSpot.
In 2021, 47% of marketers expected to use bots for marketing, up from 45% last year. Bots and AI are now much simpler to use and integrate into websites. Every tool you use incorporates AI, becoming more innovative and helping you anticipate your requirements and simplify your job.
Artificial intelligence (AI) is quickly becoming a key conversion and optimization tool, with marketers’ use of AI increasing by 190% between 2018 and 2020.
Final Thoughts
Marketing in 2023 will be more human, creative, personalized, social, and experimental than ever before. We can’t wait to see what you actually come up with.
Mobile has surfaced as the “Best of All Time” and is regarded to be the go-to device of the future. As mobile keeps breaking records in every category, from TimeTime spent to revenue generated, the big screen is slowly dying. This is supported by App Annie’s recently released State of Mobile 2022 report, which actually reveals that consumer spending on relevant mobile applications reached $170 billion in 2021.
The Following Are the Report’s Main Points
Mobile-First Markets Primarily Spend ⅓ of Waking Hours on Mobile
The average for the top ten markets studied for this report surpassed 4 hours 48 minutes in 2021, which was 30% higher than in 2019. Mobile users in countries like South Korea, Indonesia, and Brazil spent more than 5 hours daily using mobile apps in 2021. In 2021, the average American spent 4.1 hours daily on their mobile phones, compared to 3.1 hours on TV.
Consumer Spending on relevant Mobile Apps Hits $170 Billion
Consumers are downloading more apps than ever before. In 2021, 230 billion apps were downloaded, and consumer spending wholly on mobile applications reached $170 billion, with an additional $43 billion added in 2021. This contributed to a 30% year-on-year growth as mobile gaming and in-app subscriptions became more popular.
Global markets drove download growth; with India alone accounting for nearly 27 billion app downloads by 2021. Many countries like Pakistan, Vietnam, Indonesia, Peru, Philippines, and Egypt were primarily among the fastest-growing markets for download at 25%, 25%, 25%, 20%, 15%, and 15% growth year-on-year, respectively.
Social, Photo, and Video Apps immensely Took Up 70% of TimeTime Spent on Mobile in 2021
With more TimeTime spent on mobile, consumers are also engaging deeper in early-mover categories like Social, Communication, and Photo & Video applications. Most of this Time was spent on social, photo, and video apps, which accounted for seven out of every ten minutes spent on mobile last year.
But although Photo & Video apps have seen a boom in market share of TimeTime spend, this has yet to come at the cost of current habits. Instead, consumers have converted their previously “non-mobile” Time into Time spent in apps and games.
Besides these categories, entertainment apps also appeal to Gen Z users, especially in the U.S. TikTok, Instagram, Netflix, and Snapchat were the most-used apps by Gen Z users in the U.S. On the other hand, millennials mostly preferred WhatsApp, Messenger, Facebook, and Amazon.
In 2021, There Will Be 2 Million New Apps and Games on the Market
Because of the 2 million other games and apps released in 2021, the total number of apps and games released on Google Play and iOS now stands at 21 million. Google Play makes up 77% of all apps and games released in 2021.
In 2021, games represented 15% of all new releases across both iOS and Google Play. The residual 85% of new apps span all app store categories, from mobile-first movers such as social media to mobile-forced niches such as insurance and health care.
In 2021, 233 Apps and Games Earned More Than $100 Million
In 2021, 233 applications and games generated more than $100 million in consumer spending. Thirteen of these exceeded the $1 billion mark. This represents a 20% increase over the 2020 figure, when only 193 games and apps reached the $100 million mark, with only 8 of these crossing the $1 billion mark.
Gen Z Is the First Generation to Use Mobile Social Media and Video
Apps in classifications currently highly relevant to Gen Z, such as Social, Photo & Video, and Entertainment can be ideal partners in helping you increase engagement. Although finance and shopping apps have yet to gain traction with a broad Gen Z audience, these categories have seen solid year-on-year growth and represent a promising area for investment. These classifications are more Millennial-focused.
Final Thoughts
Mobile has unquestionably emerged as the most effective platform for increasing user engagement. Through its considerable power of disruption, it has outperformed every traditional marketing medium. The research results of App Annie’s State of Mobile 2022 Report provide ample evidence of this. Consequently, it is now up to the marketers to leverage this report’s findings to their advantage and drive customer engagement.
One of the most important aspects of ASO is to provide ample and high-quality screenshots throughout your app page.
Screenshots are an essential feature of ASO strategies. They can help drive conversions and make your app pages more appealing. However, to make sure the AI is successful there are some guidelines to follow. For example, the AI is not supposed to use jargon or be unclear from the get-go since it will create a negative impression on potential users and won’t convince them to try your product.
ABOUT SCREENSHOTS
It’s no secret that Visual assets have a meaningful impact on user behaviour. According to Storemaven, App Store users are 10x more likely to scroll through the Gallery than read the app’s description. Creatives are more attention-grabbing and will deliver your message.
With the store screenshot, it’s not always clear how effective it will be for your particular store. However, screenshots are never more relevant than when the user is looking at your product page. If you don’t have a preview video, will show up anyway in search results, on your app’s home screen, and on the front page of the app store. This way, potential users that might not have clicked on the link for some reason will get to see them. According to SplitMetrics, less than 2% of users tap ‘read more.
One simple and powerful way to get your message across is with a screenshot. And, as a matter of fact, people only look at the first impression frame of an app store page! Scrolling beyond this preview tends to be very rare since most people see what they want to see in that brief moment
We explore how first impressions in app stores work and how they can help you to boost your conversion rate with proper screenshots.
APP STORE and PLAY STORE GUIDELINES
However, to enjoy the benefits of well-thought screenshots, you will need to comply with Apple and Google’s rules.
To make sure your website is in the Google Play Store, make sure you are meeting their requirements.
The screenshot dimensions have to be within a range of 320px minimum and 3840px maximum. These are the screenshots you can upload for your new app. There should be at least 2 and no more than 8. They must be in JPEG or PNG format and should have an aspect ratio of 16:9 or 9:16. Tablet devices will need screenshots with different resolutions – Namely, 320×480 for Nexus 7 and 1280×800 for iPad 4 or newer iPads
To get recommendations on the Play Store:
At least 4 screenshots for apps and 3 screenshots for games where at least one screenshot shows the in-game or in-app experience. Please, do not use a call to action phrases.
Optimize your screenshots by translating their text and making sure that taglines don’t cover more than 20% of the image.
Apple Store requirements
Apple’s App Store screenshots need to fulfil the following requirements:
You can include up to 10 screenshots per submission.
The aspect ratio and dimensions are device dependent and can be checked on Apple’s dedicated page. There are 3 default & mandatory screenshot sizes:
6.5-inch iPhone screenshots with corresponding portrait and landscape sizes
Also, Apple has guidelines for what they can allow in-store marketing campaigns:
We don’t allow any talk of blood, murder, assault, illegal sex acts or drugs, or anything that could be seen as obscene. Realistic guns are also forbidden.
WHAT MAKES GREAT APP SCREENSHOTS?
When you’re making screenshots for your app, there are a lot of things to take into account. Should you use landscape or portrait view? What if you want to make the screenshot more intriguing by putting in some tilt? These aren’t requirements, but they can help make users understand what your app is about even more.
When designing screenshots, it’s essential to use the most important features and put them in the first few. These are what likely appeal to the user the most and rank as popular with viewers.
It’s also important to mention that screenshots are the first thing the user sees: they don’t read the description, so you need to make a good impression. (#bn)
They should be clear and easily understandable so that viewers don’t get overwhelmed with too much info at once. Having no more than one feature per screenshot is a good strategy. According to Simon Thillay, clutter your screenshots if you’re finding success in Japan.
While the information should be readable, it’s important to spread the word too. Making sure the font is large and easy to read will go a long way toward that.
Screenshots should be coherent with each other and make your product look appealing to viewers. Doing so means that they won’t have a rough time reading through your content.
It’s important to have a strong presence on your home page. Your colours need to match your brand personality so it looks like you. For example, many app marketers use white backgrounds with bright colours. This can help you stand out but be careful to make sure that your text is easy to read and doesn’t get drowned out by the background
Here are some tips to help you create the perfect screenshots for your social media platform.
We will start to see the first screenshots very soon, this is why it’s so important to let people know about their features in them.
The branded screenshots you provide to your clients need to be of a high quality so your company always comes off better!
Choose a text colour that contrasts with your background colours to make it easier to read.
Always A/B test your screenshots, you never know which option users will prefer.
Don’t use the same creatives in both stores. That’ll lead to fewer installs.
Localize your creatives by including the keywords and search queries in screenshots. This will remind potential customers of the need they were looking to fulfil with your service/product.
If you’re not as popular in search results as your competition, try giving yourself a different background colour. It’s usually enough to help you stand out.
Your font should be big enough to read comfortably on the results page.
Screenshots are essential, but sometimes less is more. Aim your screenshot at Western audiences to circumvent confusion and be more successful.
This article will cover creating a high-performing video ad for ad networks. Before making video ads, let’s first discuss ad networks and exchanges.
Many people need clarification on the two because they are both parts of programmatic advertising. However, while ad networks and exchanges are necessary for media buying, they serve different purposes.
An ad network is simply a company that connects publishers and advertisers. It acts as a bridge between supply and demand. An ad exchange is not a middleman. It is a reputed platform that allows publishers and advertisers to actively buy and sell ad inventory directly from various ad networks.
Furthermore, unlike ad networks, changes are wholly implemented in real-time, and advertisers determine the price. Google, ironSource, Unity Ads, Applovin, and Apple Search Ads are the top ad networks for mobile games.
Mobile Games Marketing through Video ads
Google
It’s no wonder that Google ranks first among ad networks. This is an excellent advertising network. Your video ads will appear on Search, YouTube, Google Play, Discover on Google Search, and the Google Display Network if you use Google App Campaigns.
Google’s Popular Universal App Campaigns with the Install Volume goal are the best option for acquiring mobile game users. Google claims that UACs convert 140% more than other campaign types. Google does a lot of work, which simplifies the entire process.
You must submit a portrait and landscape video, text, and assets. You must also select a daily budget, target location, and languages. It would be best to choose between cost-per-install and cost-per-action campaign types. Google handles the rest; there’s no need to create and test personal ads. Its algorithm will experiment with variations and placements, serving higher-performing ads more frequently. Universal App Campaigns from Google can also be used to drive in-app conversions.
Unity Ads
It is critical to note that Unity Ads is primarily a monetization platform. This means that your video ads will appear in other mobile games. It enables mobile game publishers to reach out to users who are likely interested in a specific game or game genre.
Mobile game ad placements are typically a mix of reward, playable, and interstitial videos. The wonderful thing about relevant Unity Ads is that you can track where your installs are coming from. This is referred to as attribution. You can also target specific publishers. You can block those who do not provide you with high-quality users or target sources that provide you with users who convert and remain engaged.
IronSource
IronSource is a multi-purpose platform that can be used for monetization and advertising. Its app distribution platform uses machine learning to assist you in acquiring high-quality users – those who actively stay engaged and play for an extended period.
IronSource’s UA campaigns utilize advanced bid optimization technology, which results in a high ROAS. Playable ads, videos, and interactive end cards are examples of available creatives. According to IronSource, users acquired through relevant, interactive ads have a 35% higher retention rate.
AppLovin
AppLovin is another ad network in the Gaming Triopoly. It assists mobile game developers in reaching out to high-quality players. Applovin’s primary focus is on traditional video advertisements, as well as playable and display advertisements.
Apple Search Ads
Apple Search Ads enable you to be found in App Store search results. Apple Search Ads are great because they are simple to set up, even for beginners. You must select your app, monthly budget, target countries, and maximum CPI. Apple handles the rest.
Basic Search Ads are advised for those spending up to $10,000 per app in a single month. Another advantage is that you pay per installation at your own cost. Apple Search ads have a 50% conversion rate on average.
The Process of Developing a Video Ad for Ad Networks – Mobile Games Marketing through Video ads
The basic steps for creating a video ad for ad networks are market video, scripting, and production.
Market Analysis
As with any advertising campaign, market research is essential. Most importantly, examining your competitors’ video advertisements would be best. There are a few platforms that enable you to do so. You can search for mobile game publishers and view their ads for various ad networks, which is very helpful.
When conducting market research, you should also consider your target audience. Who are you attempting to reach with your advertisements? Define their geographical location, gender, and age.
Video Scripting
Begin writing a script once you’ve determined your competitors’ strategies and what might appeal to your target audience.
A script’s purpose is to record what happens in each scene. You can describe both the visual and audio components. Consider the ad network you like to advertise on and different ad formats when writing a script.
Video Production
Video production is the final step in creating a video ad. This is the stage at which your video producers use everything you’ve prepared for them, such as gameplay footage, the script, and other game assets, to create the video ad.
Tips for Developing a High-Quality Video Ad for Ad Networks – Mobile Games Marketing through Video ads
Consider Ad Network Policies and Requirements
The key to creating a video ad for an ad network is to adhere to the network’s specifications. As a result, video ads for Facebook and Google should be pretty different.
Google is well-known for having highly stringent rules and regulations. Other ad networks have their own set of requirements and policies.
Try Different Video Ad Formats
Interactive and playable ads have adeptly proven to be highly effective in immensely attracting high-quality users, i.e., those who not only install but also play a game. Users can try out a game by clicking on playable ads. When those users install the game, they already know what’s happening and how to play. They are familiar with the basic game mechanics and goals, so they are likelier to be engaged.
Also, even if your relevant game has a slow start or an idle element that needs to draw more attention, a playable ad allows you to highlight your game’s excellent and exciting parts.
The Facebook research looked at the case of Me2Zen, a successful company with playable ads. Playable ads increased click-through rates tenfold, and increased return on ad spend by 50%, according to Me2Zen. They also revealed that in-app purchases had risen by more than threefold.
Highlight the Most Important Game Features
Consider what makes your game unique and centre your video ad on that. Assume it’s a word game that you can adeptly play with your friends. The social aspect of the game is worth emphasizing in the advertisement.
Or it’s an action-adventure game with many exciting characters and worlds – feature them in the advertisement.
Whatever it is, use your USP to entice people to play your game. The mobile game market is extremely crowded, so knowing how to stand out is critical. Additionally, ensure that the video’s beginning is captivating. You’ve lost them if you can’t pique their interest in your ad within the first few seconds.
Include a CTA
Always include a call to action in any video advertisement. You must direct people to install your game if you want them to do so.
Make sure to highlight any “Download free,” “Install now,” or other CTAs you include. You can even test different CTAs to see which performs best, i.e. which generates the most conversions.
What to Do After Making a Video Ad for Ad Networks
A/B Evaluation
Split testing is a scientific method to determine which video ad variation performs best, achieving more conversions (installs). The methodology of A/B testing is heavily reliant on the ad network. Google, for example, will create and test different versions of an ad automatically. You don’t need to make multiple videos; change the aspect ratios. The video ad variant that performs best will be shown more frequently.
Optimization of Ads
After the initial A/B test, you’ve determined which video ad the winner is. Don’t just stop there. Make more variations of that winning ad and conduct another A/B test. You must also monitor key metrics such as CPI and ROAS. You may need to experiment with various campaign settings to achieve the desired results.
You might also discover that no matter how you set up the campaign, you need to get better results from a particular ad network. If that’s the case, consider switching to a different ad network; there are plenty to choose from.
Final Take
As you can see, developing a video ad for ad networks is a very complex process. There are numerous moving parts, so you’ll need a large team with diverse skills ranging from video production to media buying. If you’re struggling, don’t hesitate to contact us right now!
You’re close to success. You have your app idea and you’ve been through the process of execution, but where do you go from here? The marketing part of your project is probably the most important and intimidating to decide on. You can hire a mobile app marketing agency or venture into the world of DIY online marketing.
Indeed, the digital world is always changing. For example, in 2019, both Apple and Android app stores had more than 2 million apps to offer. So let’s chat about what else is happening in the digital world right now – what would you like to discuss? The number of people using apps is constantly growing each year, but this can make it difficult for your app to get noticed when there’s so much competition. How will you get the exposure you need? This is an example of casual language. For some, having to do their app marketing is an easy way out. After all, they know their creation better than anyone else, and they have a business-minded mindset
You’re in the right place! We’ll go over all of your options, identify any advantages and disadvantages, and by the time you reach the end, you’ll be fully informed to make a decision. Let’s dive in!
Do-It-Yourself Online Marketing: Is It Worthless?
Many entrepreneurs are intrigued by the idea of marketing their apps. However, they may face challenges dealing with many different aspects of this task themselves. One question is whether or not they have time to do it themselves. Of course, you could learn by reading a few blog posts and taking some online marketing courses. But the question of whether or not you have the time for that is up for debate. You’ve only got one chance to make a first impression on your app. Although it is tempting, using a professional service can save you in the long run.
The Secrets to Successful Online Marketing Success
It can take a while to learn the ropes of marketing. You can’t just focus on Facebook and Instagram – you have to get creative with your marketing strategy. Don’t forget about things like press releases, digital ads, and other ways of increasing awareness! As a business owner, you need to be marketing and creating content to engage your followers and grow your company. But you don’t want to be one of those business owners who focus all of their precious time and attention on a learning curve in the creative side of their business: marketing
If you’re a mobile app marketing company yourself, you know how to promote your app in the best way and don’t have to worry about somebody else taking the reins on what direction it should go in. It’s not easy to share your ideas and thoughts with others when they don’t get them, which is why hiring professionals who have a better chance of succeeding is important. Some companies find it better to hire an intern or staff member to manage their marketing, which is a common decision that depends on the size of your company and how you want your company culture to be.
Why hire a Mobile Marketing Agency?
If you’re still thinking it’s a good idea to try marketing your mobile app without the help of a digital marketing agency, click below for 7 compelling reasons why it’ll backfire. For example, our experience in your market niche enables us to run highly-relevant campaigns that drive customers to sign up at higher rates.
Here’s something that I think will help you a lot in the beginning: Mobile app marketing is substantially different from other marketing. The main difference is that for mobile app marketing, you need to take a few extra steps. To name a few:
ASO is another way to help people find your game on the app store.
We offer a range of onboarding support to make the process of downloading, using, and learning your app as smooth as possible.
Make sure you advertise & market your app to potential customers. This will help maintain customers for the future of your business.
Feel free to explore any other social media campaigns or other types of adverts that might encourage people to like or follow your app.
Now that you know a little bit about marketing, it’s important to find the right kind of help. Most small or one-man companies won’t be able to do all the work themselves.
What You Need to Know When Hiring a Marketing Agency
Hiring a marketing agency is hard. You need to be sure that you can trust them and that you know what they’re like from head to toe – after all, they’ll be providing education for your child every day! Thankfully, marketing agencies like Gegosoft are relatively easy to find. We have a trusted client base and focus on delivering results for your brand. Wondering whether you should hire an agency? Here’s why we’re worth the investment.
The team & time go hand in hand
When you hire an agency, they’ll not only get to know your app much better than you can on your own, but they’ll also bring enthusiasm and creativity with them that you might not be able to generate in-house. Having more people with different skill sets involved should mean a lot less chance of getting stuck too. Lastly, hiring agencies is. I can’t give you an exact figure on how much an agency will cost, but I can tell you they’ll cost less than if you used freelancers across all areas of marketing – content writers, designers, et al. It can be tough to manage all the aspects of marketing on your own – you’re likely to miss aspects that could help your business grow. In addition, a team can come up with fresh, new ideas which will make a huge difference for your company and you.
The next factor in your decision is the length of time: if one choice saves more time for you, you’ll pick that. You value your time, so why not make the best use of it? Well, then I should tell you that hiring a marketing agency for your mobile app is going to save you time. You will only be in contact with one person who will lead your app’s marketing and be in contact with the rest of the team. I would advise you to think about it.
With every business, time is important regardless of the individual. Picking an agency that can focus on what you need, work fast and provide high-quality content that doesn’t need to be heavily edited is well worth it.
When Should You Start Marketing Your Business?
It can be tough to know when you should get an app marketing agency. The thing is, it’s worth working with them from the beginning of your business—you’ll see an impact fast. Creating a shared vision for the app is important. By planning together, you’ll be able to identify important customer benefits and see how your marketing copy will be developed as we go. We’ll also learn about potential obstacles that might come up in our journey. They also guide you through the best practices of marketing your app, setting clear objectives and KPIs, providing customer retention solutions, and lots more.
Did you know that nearly all companies have a working mobile app marketing strategy? You’d need to think about what you want your app to do and how you want it to work. I bet you’ll wish you could ask one of our marketing pros when you start feeling like your head is spinning while crafting your app’s marketing strategy at night – and that’s not all they can do. If you want to reach your target audience, you need the right tools and technologies. The ones app marketing agencies have when they’re working towards your goals make it possible for your company to compete in the world of mobile app sales.
How to Choose the Right Marketing Agency for Your Business
When choosing a mobile app marketing agency, it can be hard to decide on one. But before you sign with whoever, take some time to research the 3 important factors below.
Communication is the strong base
Relationships are all about communication and working together. If the agency you’ve hired is not a good fit from the start, something just isn’t going to work out. Communication is key to a successful relationship, so it’s only natural for agencies to focus on a strong communication process. Make sure you and the agency make effective communication a priority. To know how to identify that, contact us!
Sure, you can go read testimonials but nothing can compare to first-hand experience. So make sure to maintain a good connection with them and pay attention to how well they explain things and how quickly they reply to messages. If someone is listening very well, that’s a good sign.
Reliability is all that matters
It’s crucial to make sure the mobile app marketing agency you’ll be working with is reliable and follows through on their word – it doesn’t matter how well the agency communicates with you if their words mean nothing. Moreover, paying close attention to small details can help determine how dependent they are. If you need to, ask yourself the following questions to help you with the decision-making process:
– Do I trust them? – Do they deliver what is asked? – Can the agency run a tight schedule if needed?
Again, you can go ahead and read client reviews to make sure the agency you’re about to be working with is reliable.
Gain Expected Results
Do you want results or tireless effort? We’re here to tell you that when it comes to working with our mobile marketing agency, you want the results. That’s because you don’t have much time: the timeframe between the moment your app goes live and becomes history is very short. That’s why the marketing agency you’ve decided to trust has to deliver and show a trend to increase your profit, your mobile visits, or some other crucial-for-your-business measurement.
Working with a marketing agency can be a learning experience. Agencies know that anyone who promises you specific results is just guessing, but it can be good to set some clear expectations. For example, set deadlines and goals from the start so that everyone understands what’s expected.
Bottom Line
Hopefully, you have all the answers to your questions. From “can I do it myself?” to “how much does it cost to hire a marketing agency?” make sure you answer all of your questions before making a final decision. There are plenty of reasons to hire a marketing agency, but consider the following aspects before you do. When you do decide to go through with it, avoid communication problems by establishing trust with them and asking for results.
