What is MVP?
MVP (minimum viable
product) is neither the prototype of your future product nor the perfect, final
product. They are primarily the fastest way to make sure if it’s worth
investing precious time and resources into your product.
When product is presented
to prospective users and what often happens is that some users do not like the
product, and then the startup realizes that all the effort was waste.
MVP allows you to get
product feedback and the minimum viable product is here to reduce your risk of
failure and greatly assist you to learn what you require to do to make your
product work successfully.
Development of your MVP show includes:
- Try to keep high-quality products with only the most basic
- Must be oriented towards a larger market
- You must track and apply user behaviour
- Carefully study the competition
- Adapt a marketing plan and a strategy that will highly
attract a large number of users
- Get ready for the market as soon as possible
Factors avoiding during the development of your MVP is given
- Integrating unnecessary functions to your MVP
- Launching in to the market entrance by adding new features
repeatedly over again
- Forgetting overall sustainability of your product
- If the results of the experiment do not end up benefit then give
up on re-attempting to build your MVP
Popular Firms that started as MVP
Most of the firms you’ve
heard of today have once entered the market with only a minimal viable product.
There are few examples to illustrate you an idea of how successful your MVP
can experience with enough effort and creativity.
Though developing MVP is
not an easy task but it is certainly a necessary step in validating your focused
idea and further improvement of your product. The MVP serves greatly to find
out what your users like and what not, is your idea valid, and how much one can
improve the final product.
If you have followed our best App Marketing Strategies at AppMarketingPlus, you’ll know that we are fan of unique services of App Store Optimization, App Launch Services, Press Release, App Reviews, App Advertising, App Promotional Strategy & Consulting, particularly when they bring something beneficial to the users. You can get more help from AppMarketingPlus for effective App Marketing.
One should have a better understanding of where your app lives once it’s launched and published. So let’s look in more detail at the top ways to boost your app’s organic downloads. It is also needed to implement factors of how to market apps. You can make jobs simpler if you seek support from reputed mobile app marketing agency.
Develop Enticing App Icon
Make sure you use a design
that serves as a clear representation of your app. It should provide as much of
a clue as possible to what users will find after they install it.
Social Media Outreach
You can use Social media
platforms where apps tend to get the most attention are:
Describe Your App Attractively
A good app title means the
difference between people knowing your product by name and referring to it as this
feature on my phone.
Project Eye-Catching Photos and Videos
One of the key aspects of
your app description is your best collection of photos, screenshots, and
Go for Reviews
It is better to draw
positive reviews from fans of your app and you can certainly see your downloads
increase massively and exponentially.
Concentrate on Your Keywords
In case if you have education
app called “Modern Education.” When choosing your keywords, you’ll want to
include the word “education” as many times as possible in any relevant copy or
descriptions found by search engines.
Actively Focus on the User
It is illustrated that analytics
should inform you of your users’ behaviours from download until deletion.
Moreover they should also facilitate A/B testing to determine what works best
based on certain trigger points you set up inside the app.
The App Store and Google
Play Store sometimes change what they consider most crucial for apps to
feature. So, it is always better to stay on top of on industry trends and
update whatever elements of your app are necessary to deliver exactly what your
users requirement. By this way you’ll always stay high in app store rankings.
It is trusted that a media push could leverage the publicity of your app and even drive downloads, such best efforts do not last for a long period. There have been numerous analysis that determined long-term effect of promotional campaigns. The cogent campaigns have attracted millions of viewers for particular period of time and after the promotions stop, these apps could not attain the success for long. Such expedient strategies did not work for the mobile app success in the long run.
You might think for going press releases and numerous mailers to several inboxes but these strategies work for a temporary period of time. Relying on outside forces for driving your app to immense success is of no use.
Steps to promote an app for long period of time
- You could start marketing your app before its launch. This would assist you build a strong foundation for your app marketing efforts.
- It is better to build up the marketing timeline to a strong crescendo, so that at the beginning of your marketing investment starts soft and conclusively peaks with their successful launch.
- You could engage potential customers early and get them interested in the app.
- Seek out prosperous customers so that you get quality feedback and they become well-wishers for the success of your app.
Power of email campaigns
In recent times the email campaigns are not given much prefernce particularly after the proliferation of social sites and tools. You could build your vital email list comprising your familiar social media contacts and leverage Twitter messages, efficacious landing pages, or comparable social media spreading tools so that you could attract everyone’s attention. Email marketing is beneficial and would reflect majority of users who are not tech-savvy but interested enough to be the app’s early adopters.
Blog your way in
It is better to start a blog that is dedicated to the app and it’s popular development. You could also ask for feedback about the app’s important features and even credit them for assisting you out. You could also utilize choices to blog comprising Blogger and WordPress with consistent way. Blogs are utilizied to connect and marvel relationships with early users of the app which would assist you promote the app after successful launch.
Blogging is key in building interest around your app and also for quality search visibility. One could also utilize targeted keywords, write quality content, and use quality links to connect to the online influencers for good reach through search engine rankings. It is also possible to analzye your primary purpose of the app and what the customers require, using keywords from the Google Adwords Keyword Planner.
Post Your App on Preapps Community
PREAPPS comprise a effective community of users who are keen to utilize new app ideas before they plan to release the app. The global users could sign-up and even be a beta tester to know the latest apps and core concepts. Once you post your app, other users would approach you to beta test your app. This move would attain you inputs and positive feedback to work. One require to offer information’s such as app name, description, price, domain, release date, screenshots and icons to register your app. You could always update the details any time.
Get sneaky with the assistance of sneak peeks and lucrative teasers
A visual works wonders in the psyche of the public and so “sneak peeks” are efficacious in catching the people. It is better to introduce a sneak peek for your app comprising some interesting screenshots from your app and a brief promo about what the user could anticipate from your app.
An app-specific website could also invite users to the app and give a glimpse into what they could actually expect from the app. Eventually the Sneak peeks could attract hundreds of users and sometimes even thousands, offering a immense list of interested users.
Beta testers would help marketable app for you
It is revealed that beta testers could be your good supporters and even market your app through word-of-mouth. These testers are professional resources for attaining a reach to your targeted global audience. A closed beta attracts numerous users to the app and creates interest in people who are eager enough to know about the familiarity of the app.
In conclusion marketing your app before any successful launch is a acumen idea, but one should be smart enough to use necessary tools and resources that could really create buzz for your app. Social media is a best place to start, but a blog or an email campaign could also work amazing for the visibility of your app.